Learn SEO & Inbound Marketing - RankTracker

Learn SEO & Inbound Marketing - RankTracker

Learn SEO & Inbound marketing with Rank Tracker. Everything you need to know about how to optimize your website & outrank the competition.


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SEO NEWS

Google's 200 Ranking Factors

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All 200+ Google Ranking Factors Revealed Google's search algorithm has a significant impact on the fortunes of businesses all over the world. It is widely known there are over 200 factors that the algorithm looks at when it decides where to rank a page in a s…

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SEO LINKS

Making Your URL’s SEO Friendly

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As with all aspects of SEO, optimizing your URL’s for the search engines is one which is always up for much discussion. With all the conflicting information, it can be hard to decide what is right, and what is wrong. How long should the URL be? Should the URL…

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SEO COPY WRITING

Maximise Your SEO Copywriting With These 10 Tips

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Without a shadow of a doubt, one of the most effective ways of driving visitors to your website, is through a well executed SEO plan, but what is a visitor worth if it does not convert? Effective copywriting is what engages the reader, and pushes them towards…

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SEO

What is Search Engine Optimization

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Search Engine Optimization (SEO) is a marketing tactic that is used to improve the frequency at which a company’s website will organically appear in search engine result pages (SERPs). Results are achieved by adjusting or adding search engine sensitive elemen…

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META SEO

What is Anchor Text

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The text in a hyperlink that is visible to the user and is clickable is called anchor text. Blue underlined typesetting typically denotes anchor text. Proper anchor text should be clear and concise and relevant to the associated page. Anchor text is the conte…

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META SEO

What Is A Title Tag

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The title of a digital document is the title element that is commonly called a title tag. These tags are reported when queries have been completed, and a search engine results page (SERP) has been displayed. Title tag snippets appear on SERPs to highlight or…

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META SEO

What Is A Meta Description

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Meta descriptions are a succinct synopsis of the content on a web page. They are commonly used on SERPs as a preview of any given page displayed by a search engine. They average around 155 characters. Meta Descriptions Explained These descriptive tags are not…

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SEO

What is an On-Page Factor

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The factors on a webpage that influence the rankings of a search engine are the on-page factors. There are a few on page factors that can affect or influence the rankings of a search engine query. One of the first factors that can influence page rankings is P…

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SCHEMA SEO

What is Schema Structured Data

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The Schema can be used to improve the way SERPS view a website. Schema is a particular type of vocabulary microdata. Schema.org is a collective of search engines Bing, Google, Yandex, and Yahoo. The collective helps provide the information search engines need…

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SEO COPY WRITING

What Is Duplicated Content

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Duplicate content is found in more than one place on a URL. Duplicated content confuses search engines because it cannot decide which version of the content is the more relevant and which to load into a SERP from an associated search query. To provide the mos…