Backlink Monitor

See who’s linking to your site with the Backlink Monitor.
Want to find out who has linked—or stopped linking—to your site? This advanced backlink tool shows you who’s linking to your site, so you can see how your content strategy is performing.

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Ranktracker is used by marketers from some of the world’s leading companies

Get a backlink breakdown for each of your domains

Get a backlink breakdown for each of your domains

Tracking multiple websites at the same time? Find out how many backlinks each site has, the number of domains linking to it, and how many of them are dofollow/nofollow.

Check your backlink progress over time

Want to spot key trends in your backlinks? Use these handy graph views to see how many links you lost and gained over a set time period.

Check your backlink progress over time

Deeper insights into all your backlinks

See details of every backlink you win or lose, including who linked to you and what their domain authority is. Click to instantly filter for new or lost links.

Deeper insights into all your backlinks

Analyze your backlinks by domain

Find out which domains are linking to you, and when the link was found. Handy stats tell you how many links from a specific domain are dofollow and nofollow.

Analyze your backlinks by domain

See how your linking domains change over time

Get a visual representation of how your linking domains changed over any time period, plus a summary of new and lost domains.

See how your linking domains change over time
See the clickable words that other sites are linking to you with

See the clickable words that other sites are linking to you with

Want to learn why you’re ranking for some keywords better than others? Use the anchor texts insights tool to see how many backlinks you have for any individual anchor text, plus how many linking domains are using it.

Get an at-a-glance view of your anchor text diversity

Too many links with the same anchor text can harm your rankings. Keep track of your anchor text diversity with this tool to avoid being penalized by the search engines.

Get an at-a-glance view of your anchor text diversity

Discover which pages get the most links

Want to plan a great SEO content strategy? Use the Linked pages tool to find out which pages on your site get linked to the most, then get to work on similar content.

Discover which pages get the most links

Find the backlinks you’re most interested in

Filter your backlink analysis according to a wide range of criteria.

Find the backlinks you’re most interested in

All your backlink data in one place

When you’re taking a deep dive into SEO with your team, get a helpful overview of all your backlink data from the dashboard.

All your backlink data in one place
Backlink Monitor

Monitor Any Websites Backlinks on Autopilot with Historical Data

Author:  - Update date: 

No matter the size and scale of your brand, your online presence is everything in the digital age. The impact of the pandemic on people’s habits means that digital engagement can have a maximum impact on your brand image, your website credibility, and ultimately your profit and performance.

Backlinks are not a new concept. They’ve been around for as long as search engines themselves have…but only recently have we begun to understand the significance of using them correctly, and the detriments of using them incorrectly.

Backlinks are sort of like “votes” for the credibility of a website. Just as customers leave a positive review on products or services, other websites can backlink to you in their content, and this can act as a positive mark against your site.

The more good backlinks that you have, the higher your credibility rises - this directly translates into a higher position in search results.

The process of accruing backlinks is entirely passive - write good quality content that is reliable and well-sourced, and sites will want to backlink to you.

It’s a win-win relationship; linking to you makes other sites more credible, and getting backlinks makes your site more credible. All of this with no extra effort on your part.

Sounds too good to be true? There is a catch with backlinks - and once again, it’s one that you can’t easily mitigate.

This is the internet we’re talking about - nobody can quantify the number of new websites, new articles, and new links that are generated every day. And each day, a higher percentage of this content is created with malicious intentions.

Scam websites, factually misleading sites, and malevolent actors all want a piece of the evolving digital space…and a quick way for them to become more visible is through backlinking to your site.

Eventually, these get found out, and Google takes action to limit their visibility, and after repeated offenses will even mark the site as spam. But if these sites have ever backlinked to you, then you’re going to be dragged down with them.

Even if you’ve never heard of the site before, had no idea that they’re backlinking to you, and don’t endorse their message, you could be putting all of your SEO work at risk by having backlinks associated with low-quality websites.

Thankfully, you don’t need to leave your website visibility up to chance - with the Backlink Monitor from Ranktracker, you can know exactly where your backlinks are showing up, who is using them, and most importantly you can disassociate your site from any low - quality backlinks.

And you can do all of that on autopilot, without lifting a finger.

Our backlink monitor lets you track multiple domains at once, and can access the historical data for your site. This is important for maintaining quality backlinks and making sure that you don’t drop in search engine results.

It’s not too late to reign in your backlinks, and our mission at Ranktracker is to make it as simple as possible for you to stay in control.

At a basic level, a backlink monitor allows you to view all of the backlinks to a specific site within a certain time frame. You can see which site linked to your site, the hook that they used in the backlink and the article or webpage that the backlink appeared in.

A backlink monitor can show you the backlink profile of a site at a glance - you’ll be able to see the total number of backlinks, aggregated from every site that the checker found. The monitor may also be able to distinguish between unique IP addresses and unique web pages.

Most backlink monitors will allow you to view specific information about these links. You may be able to see if a dofollow or a nofollow link was used to backlink to your site. The difference is important, as it can determine whether authority is passed from another site to your site.

A dofollow link from a low-quality site is a much higher priority than a nofollow link from the same site…in the eyes of search engines, when they’re limiting spam sites, a dofollow link is as good as an endorsement.

Viewing all of this information is well and good, but you want a tool that can take action, and identify a crisis before it happens or help you to maintain the upstanding brand image that you currently have.

Good backlink monitors will allow you to remove links to your site if you find a low-quality page that has backlinked to you. Their link will become unusable, and their actions will have no impact on your credibility.

Another feature to look out for is the rating of sites that a backlink monitor can provide. As your online operations scale up, you won’t have time to critique every site that backlinks to you - instead of leaving your site's fate to chance, you can understand the situation at a glance with a dedicated “spam score”.

While backlink monitors are high-quality tools, the way they work is simpler than you may think. The information that they use is accessible to anyone who knows where to look - a backlink monitor simply collects and parses the information in a way that is easier to understand.

A backlink monitor pulls from the indexes of search engines. Google, Bing, and Yahoo all index the World Wide Web to provide you with quick search results - but the indexing process also provides evidence of sites that exist on the internet.

Think of it as a physical archive of books that you would find in a library. By having a copy of books on-demand, people who know what they are looking for can quickly and easily find what they need.

Indexing the information means that it is easy to retrieve, as search engines simply recall from a large database of sites.

The process of indexing a site involves more than the information that you see from a Google search, however. For each unique webpage, search engines record all of the links that appear on the page. They also monitor the reputation of each site.

If a website has had a lot of reports or has shown behavior that is in line with known malicious websites, then Google can easily identify it as a low-quality website. This rating is stored alongside the index entry of the site.

A backlink monitor simply pulls from this index and displays the indexed information along with other useful things to know about specific sites. A good backlink monitor will have a large number of sites in its index, making it less likely that you miss any link activity to your site.

As the value of backlinks has become apparent, the number of tools to check and monitor backlinks has increased. With so much choice and many of the available backlink monitors involving paid subscription plans, it can be hard to determine which backlink monitor is right for your needs.

Broadly, you can find two types of backlink monitors - free, and paid. With the existence of free backlink monitors, a paid solution might not seem worth the investment - but it all depends on the scale of your brand, and what you want to get out of a backlink monitor.

Free backlink monitors can see backlinks, and can show you a broad overview of the activity of your site - but it may be harder to find more in-depth information than this. This may be because free backlink monitors have a much smaller index than paid alternatives.

A lot of the action that a free backlink checker can help you with is also manual - you will need to continually check for developments in your backlink profile, and keep on top of any changes by yourself.

Free backlink monitoring solutions are ideal for the curious SEO beginner - if you run a hobbyist blog and want to see how your project is performing, then a free tool will cover all of your needs.

For the business owner, the entrepreneur, and the experienced content curator, however, you need a more sophisticated tool. Advanced features such as identifying and solving deadlinks, and tracking multiple domains at once.

This is where a paid backlink monitor will set itself apart from a free one. Paid monitors often come at several different price plans, allowing you full freedom in how much you pay for the features that you need.

There are other features to consider when choosing a backlink monitor, to narrow down your choices even further.

When comparing tools, you should take into consideration the size of the index that they have. A larger index means more sites to find backlinks for. A good backlink monitor will also be able to tell the difference between a new webpage and a new IP address that is backlinking to you.

It’s also worth comparing the UI and the design of various backlink monitors. It’s always best to go for a tool that has a minimal design and displays information clearly and concisely. You should also take into consideration the opinions of your team - try to choose a backlink monitor that will be familiar to them, and easy to use.

Finally, take a look at the pricing plans that are available for each backlink monitor you are considering. Some features may be locked behind a higher tier of subscription - this can include important selling points of the tool or minor additions that you can live without.

Backlink monitoring software should make your life easier, and not more difficult. Our Backlink Monitor is part of our commitment to making high-quality SEO tools that just work. The Ranktracker backlink monitor has several exclusive, purpose-built features to help you achieve online relevance and digital greatness.

Historical data since 2019

It’s good to live in the present when managing your online portfolio, but it’s important to always be aware of your past backlinks. Using historical data, our backlink monitor can identify dead backlinks all the way back to 2019, and help you to make them live again. Keep your portfolio up to date, and seamlessly solidify your position in search rankings.

Page analysis

Get an in-depth analysis of every webpage that is using your backlinks, with features such as whether the backlink is broken, a status code, a custom URL rating for each page, a page spam score, referring pages and domains, referring IPS, first seen, and more!

Domain Rating, URL Rating

Looks can be deceiving, and it’s easy for a malicious site to masquerade as a high-quality one. Don’t let the wool be pulled over your eyes, and use the Ranktracker backlink monitor to identify which pages are trustworthy, and which ones you need to remove backlinks from.

Spam score per URL & domain

We take data from Google and other major search engines to determine which websites have been flagged as spam - getting a backlink to one of these sites is code red for your online portfolio. Our backlink monitor can set up custom alerts, and help you to clear these harmful backlinks.

First seen, last seen

Just because a backlink is live, may not mean it’s active - track prioritizes the backlinks that are having the biggest impact on your visibility, by seeing when the backlink was first seen and the last time that it was seen.

Dofollow, Nofollow

Not all backlinks are created the same. Our backlink monitor can distinguish between a dofollow and a nofollow link, which is important for determining whether or not a backlink is giving your site authority or not.

Anchor texts

Want to watch for misleading backlinks, or want to know which keywords are driving clicks and engagement? Use the Ranktracker backlink monitor to see the anchor text that was used to create a backlink to your site,

Referring networks

Quickly see exactly who is backlinking to your site, and get the information you need to investigate their content and determine if their backlinks are conducive to your online portfolio.

You likely have enough things to worry about in your day-to-day work - that’s why you hired your SEO team or SEO manager. But the digital age is rapidly changing, and there are more ways than ever to optimize your search results, identify the content you should be prioritizing, and improve your search ranking.

Backlink monitoring isn’t something that should be neglected…but it can be an endless, tedious task. Not using a tool to identify backlinks means that you’re looking for needles in haystacks by trying to find sites that are using your pages.

If you do use a tool to help identify backlinks, then the next obstacle is, how do you take action on this? What are the best steps to take? How can you strike a balance between high-quality backlinks and having enough backlinks to contribute to your search ranking?

If that sounds like a lot to consider … that’s because it is. Nobody said that building a brand would be easy, but nobody could anticipate the level of influence the internet would have on business success or failure.

However, there’s a secret answer to the burning question of “how does backlink monitoring work?”

Backlink monitoring doesn’t have to be as intimidating as it seems. It should be a painless, autopilot process.

How backlink monitoring works, is first and foremost through awareness. You need to know the status of your backlinks, and whether any action needs to be taken. The first step to this will be using your backlink monitor to keep a catalog of the activity on your domains.

The next step to backlink monitoring is determining your priorities - do I want to maintain my current backlinks, and make sure that they’re still working? Do I want to see the most popular anchor text for my site, to help me to generate new backlinks?

This is all about understanding where your backlink profile stands right now, and where you want it to be in a few months.

If you’re in a fortunate position where you find that too many sites are backlinking to you, then you need to make sure that none of these links are harming your site. This includes being aware of spam rankings for domains, but also ensuring that you don’t have too many backlinks that use the same anchor text.

All of this can be an active process if you want it to be - and as a small-scale site, it’s easy to manually keep track of your backlinks. But once your operations begin to scale, you can’t give each update to your backlinks the same attention that you once did.

Setting up email alerts for important changes, and using settings that can automate the process of tasks such as fixing dead and lost links, will make the process of backlink monitoring much easier, much more efficient, and much more effective.

Back in 2014, our founder Felix Rose-Collins saw the demand for a smart, flexible SEO tool; because he, his colleagues, and other businesses in his circle were the demand. So he partnered with Max, and they did what bigger, established companies failed to do. They created an SEO suite that met the needs of small and medium-sized brands.

Since then, our mission at Ranktracker has been clear - to develop high-quality, easy-to-use SEO tools for motivated business owners and their teams. We wanted to create meaningful software, without frustration, and without compromise.

Our backlink monitor is responsive, intuitive, and customizable. We have one of the most comprehensive indexes of websites of any backlink tool, and smart email alerts mean you never miss an update.

Plus, our tiered pricing plans allow you to dynamically choose the features you need, on an annual or monthly basis.

See how the Ranktracker Backlink Checker can optimize your SEO workflow today, with a 7-day free trial on us. We’re here to help your brand grow, thrive, and succeed.


Backlinks are votes of confidence for your site, and they boost the credibility of your webpage. The more high-quality backlinks you have, the more trustworthy your site appears to search engines. This translates into higher and more relevant search rankings.

Backlinks are links to your site that are embedded into the text, usually as part of article content written for another site. Backlinks are used to provide evidence for a claim or to provide readers with further reading on a topic.

Our backlink monitor provides you with the information you need to take the next step in managing your backlinks - this can include removing low-quality links, fixing historical dead links, or selecting specific sites to monitor further.

To view your backlinks, search for the domain of your site in our backlink monitor. You will be able to see all of the latest backlinks to your site. You can add multiple domains at a time.

If a backlink shows in the report, it means that the associated site has linked to your website with a specific anchor or keyword. If a backlink shows as live, it means that readers of the other site can visit your page using the embedded link.

The quality of a backlink can be influenced by the date the website was created, the type of content that the site produces, its domain ranking, and more. You can generate more high-quality backlinks by having relevant, well-researched content on your site.

Want to snoop on your competitor's backlinks? No problem - simply input the domain of the site you want to track into the backlink monitor and see a breadth of data about their backlink portfolio.

Good backlinks are a passive way to generate credibility for your site, but links can become broken over time. The Ranktracker backlink monitor can help you to identify broken links, and fix them so that they keep contributing to your search rankings.

Set up email alerts when a new backlink is generated for your site, and identify when backlinks are removed from your profile. Full, thorough backlink monitoring, all automated.

Anchor text is the set dressing for your backlinks - and if people are clicking, it means that they’re interested in the specific hooks that other sites are using. Our backlink monitor allows you to effectively see the anchor text associated with your backlinks.

What do people have to say?

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Vithurs, CEO, BlessedCBD


CEO, BlessedCBD

Ranktracker is solid product

With so many rank tracking tools available on the market today, it can be tricky finding "the one". After playing around with Ranktracker and discussing its various features with Felix, it's clear to me they have a solid product. For anyone still in doubt, they offer a 7 day free trial, which allows you to explore the tool before you make a decision!

Piotr S., Web Developer

Piotr S.

Web Developer

Better than expected

I used many platforms offering similar services, and I have paid an arm and a leg for it (figuratively saying). But in most of the cases, the features provided were mostly irrelevant to my or my client's needs, yet the full price would need to be paid monthly. With "Ranktracker," all is very simple "no muss no fuss", and all we need is in one place as and when required.

I was prepared for a hugely complicated dashboard full of confusing graphs and numbers that make no sense without spending days educating yourself on what is what and what it means. But to my surprise, none of it happened, all is very well constructed in a way that even a novice wouldn't have a problem understanding what they are looking at. I wouldn't hesitate to recommend at any time.

deals146, AppSumo user


AppSumo user

The perfect Rank Tracker!

Ranktracker gives me a very detailed overview of how my websites are ranking in search engines and how those rankings change over time. It also provides me an overview of my competition, which is very helpful for deciding where to focus my SEO efforts. I would recommend Ranktracker to anyone who is serious about SEO and wants to know the full picture of their website's ranking.

Sofea J., Blogger

Sofea J.


Easy to Use Rank Tracking Tool with Awesome Capabilities

I love it that Ranktracker also provide keyword research function. This helps me compensate for my other keyword tool that relies on Google source and got certain keywords blacklisted. Its automatic rank tracking is awesome and frequently updated make it easy for me to track my progress. They even also provide email notification so that I am always notified of any changes to my rankings. Website audit is also on useful function that I use a lot to optimize everything within my power

Magnus S., Digital Marketer

Magnus S.

Digital Marketer

Excellent SaaS for rank tracking and keyword research!

My overall impression of RankTracker is quite obvious - it's really good. Worth mentioning too is their great support. It's a UK company and despite that it's in the middle of the night for them, they respond interactively in the customer support chat. I am amazed! So in all: Excellent product/service. Needs a few improvements in the website audit, but improvements are coming rapidly, the developers and the product management are really responsive to the customers and new features are launched often. My overall rating is 5 stars out of 5 possible.

laberare2, AppSumo user


AppSumo user

A wonderful SEO platform

Ranktracker is a wonderful SEO platform for researching keywords and analyzing competition. The tool has a lot of different use cases and offers amazing features. I have used a lot of SEO tools and Ranktracker offers the best keywords that you can use to optimize your website. I always appreciate a company that gives good support with their products and Ranktracker excels in support. Make sure you don't miss this deal. Grab it, ask questions later.

Ederson V., Web designer

Ederson V.

Web designer

Excellent tool to monitor our website

I acquired the tool [...], and it is spectacular. Who would not like to reach the top of Google, because this tool has been giving me ideas of where I am in the Google Search Engine, the web page audit tool is fantastic; it shows us many details of arrangements that we must make in Our page to improve our positioning in the different search engines, shows us an Overview, a Health Check, Usability and Technologies, Pages Analysis, Meta-Analysis, Content Analysis, etc.

Marcos R., USMC

Marcos R.


A niche SEO tool I had to have!

Ranktracker gives you an invaluable tool to understand your SEO (Search Engine Optimization) campaigns. It will show you where you are currently ranked and where you should be ranked in comparison to your competitors. In addition to this, it will give you an idea of the changes you need to make to your website in order to improve your rankings.

Sumo-ling, AppSumo user


AppSumo user

Finally, a SEO tool for beginner agencies

I am a newbie agency and although I do have 2 years under my belt of SEO, I'm still pretty new but yet I want to offer good services and a robust tool. Ranktracker is really easy to use, great UX/UI and it has unlimited domains and awesome automated reports so I feel this tool is going to be amazing to help me grow my newbie agency!

Tang H., CEO

Tang H.


One of the best keyword tracking tools in the world

Ranktracker is the all-in-one platform for SEO that I was looking for. I love how it combines everything you need into one place, including rank tracking, keyword research, site testing, and more. The feature that impresses me the most is still rank tracking, I like its user interface and data fetching speed.

Michael M., CEO

Michael M.


Amazing SEO Keyword Software

Ranktracker provides me with a very detailed overview of how my websites perform in SEPR. It has a great interface and is very easy to use. The Keyword Finder, SERP Checker, and Website Audit tool are really amazing and full of details, which helps a lot to see the rating, and any SEO related issues that need to be fixed and adjust.

Kim C., Beginners Guitar Lessons

Kim C.

Beginners Guitar Lessons

Does More Than Rank Tracking

Lots of features, easy to set up and find keywords to track. Have a nice interface. They work hard on the tool and is commited to their users.

Not only is this a Rank Tracker tool, but it can also be used for Keyword research. I especially enjoyed its features for finding keywords and checking difficulty.

When setting up a site you get a list of keywords to put in the rank tracker, this makes it easy for someone who don't have any keywords tracked for their site yet.

Ryan C., CEO

Ryan C.


Was not impressed, until I bought it!

I feel this is straight forward and easy to use for beginner for SEO and Keyword research

I was initially not impressed with it, due to some reviews and questions asked are showing that the solution is not mature yet with some bugs and so on. However, after I tested out the trial, I decided to get it, since there is a refund period. I made the right choice! [...]

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