Find The Right Keywords For Your Website
Keywords are the terms that search engine users use to find your website, pages, and products. If it weren't for keywords, there would be no need for search engines in the first place!
When it comes to search engine optimization (SEO), the most important factors determining your overall site performance are the keyword relevancy and keyword density of the pages on your site.
For instance, if you own a small bakery, then you would want to rank for the keyword "bakery" and other long-tail keywords such as "best bakery in London" or "authentic French bakery". These keywords would be strategically placed in and around your website on your main pages, blog posts, headers, footing text, and other locations. Your domain name may also make use of one of these keywords as well!
However, just coming up with keyword ideas off of the top of your head isn't enough to ensure that your page ranks well on search engines such as Google, Bing, or Yahoo. You need to use keyword research tools (often called a keyword planner) to help you find the best-performing keywords so that more people are able to find your site and do business with you.
Whether you want to rank organically (people searching for your site in the search bar) or you're running Google Ads, Ranktracker's keyword research software is guaranteed to give you the best keyword ideas to improve your site's SEO.
Ranktracker's keyword research tools display a detailed analysis and report of the top Google search keywords. From new keywords that are just beginning to trend to showing you the exact search volume and the average pay-per-click results, you'll be able to tell which keywords are the least competitive or most competitive.
Whether you're a big business trying to dominate the competition or an SEO agency working with small businesses, finding the right keywords is essential for improving a website's rankings. Ranktracker's keyword analysis tool will help you create solid marketing campaigns and show you new ways to get an edge over the competition.
Determining which keywords will work best for your business is often a challenge, but we’ve designed the keyword finder to make it as effortless as possible. Using this tool, it will be a lot easier to find keyword opportunities that your competitors have so far missed out on, putting you far ahead of the curve.
Keyword Finder Tool In General
Ranktracker's keyword research tool will quickly become your go-to keyword planner. It will help you find the next best Google keyword options, show you which keywords are the most relevant, and even give you keyword suggestions that you may not have even thought of before.
In terms of on-page SEO, you'll be able to find the right keywords that you can use to create fresh new content that will have a higher chance of ranking in Google search results (and other search engines). You'll be able to implement these keywords on your new blog posts, optimize existing pages with low-competition keywords, add new web pages, and make your site more relevant for new users.
In terms of Google Adwords campaigns, Ranktracker's keyword research tool will help you identify a targeted niche that your competitors may not be targeting. By finding a search term with a lower search volume, your cost-per-click (CPC) will be a lot more affordable than if you were to target high-competition keywords that all of the big-name brands are using. Another key feature that Ranktracker's keyword planner allows users to keep track of is the relevancy of a given term. Let's look back at our earlier example of the local bakery... Suppose that "homemade Japanese crepes" was trending last Spring. Like most food-related fads, these things come and go. Next year, there will likely be another trending bakery item. If you fail to update the pages on your website and you're still trying to rank for "homemade Japanese crepes", then you likely won't get the search volume that you need to fuel your business and bring you new customers.
Ranktracker's keyword tool will analyze each keyword (both your primary target keyword and secondary long-tail keywords) and show you whether or not they're trending. If your old keywords aren't trending, then maybe it's time to replace them on your existing pages with better keywords! If the keywords are still trending, then you'll know that it's a good idea to keep them around.
What Is A Keyword Finder?
A keyword finder’s main goal is to help webmasters, marketers, and SEO analysts find the best search terms and keywords to use for on-site search engine optimization and ad creation. The better you learn to choose your keywords, the more traffic you'll get to your site, the more sales you'll close, the more ad revenue you'll earn, and the higher your webpage will rank in Google search engine results.
Using a keyword research tool is essential.
You wouldn't launch a new product or service without doing the proper market research, would you? Sure, you could "wing it" and maybe be successful, but the chances would be fairly slim, and it would take a lot longer for your brand to gain traction.
The same principle applies to website design. If you want to fast-track your path to success, then you need to use keyword finder software to perform your "market analysis".
A good keyword finder will be able to show you whether or not the keywords that you were thinking of using are a good idea or not. That's why it's always a good idea to do your keyword planning before creating a new website or writing a new article for your site. Otherwise, all of your hard work could be in vain.
In addition to analyzing your target keyword, a keyword research tool will also show you additional keyword suggestions that you could use as secondary options throughout your page. It may even show you a keyword that works even better than the ones you had in mind! A good keyword finder does more than just show you long-tail keyword options, though. Although many free keyword tools that will show you long-tail keywords, they usually don't give you real-time data or accurate reports.
The best keyword finder tools will show you all of the latest data you need to know to pick the best search terms you want your page to rank for.
For example, Ranktracker's keyword planner will show you the exact cost-per-click value of each keyword, how many pay-per-click hits the keyword is getting, whether or not the keyword is trending, and how difficult it's going to be to rank for that search term based on the competition.
All of this data is vital if you want to find new keywords to use on your site, create a new marketing campaign, or you want to analyze a new niche before you invest thousands of dollars in launching a new product.
Choosing The Correct Keyword Finder For Your Needs
Google Adwords offered the first free keyword finder software. It allowed Google Ads accounts to research certain keywords, view how competitive they were, and figure out the cost per click for ads. However, Google's free keyword planner has a lot of downfalls.
For one, it only displays keyword data that is relevant to running Google Ads. It won't give you good keyword suggestions for optimizing your regular webpages and blog posts. While it does show you accurate data and will give you a few good suggestions, it won't show you the full picture.
Another area where Google's free keyword planner fails to impress is its user interface. There's absolutely no color, and using the tool is like sitting through one of those old-school black-and-white films from the 1950s. The icons are hard to understand, and the way that the tool is laid out just doesn't make much sense.
This is why most SEO experts choose to use a third-party keyword research tool like Ranktracker. You can try it for free today by signing up for the free 10-day trial! A good SEO keyword finder shows you more than just Google keyword options. Ranktracker's keyword tool, for example, displays a lot more options, choices, and real-time data than any free keyword tool could ever hope to compete with.
In a few short words- Ranktracker's keyword tool shows you the bigger picture.
One key area where the tool is really impressive is that it can show users location-specific data. Suppose you're selling sunglasses online, and you want to target a city where the competition is low so that you can rank faster and spend less money on advertising. You can use Ranktracker's keyword tool to analyze data about specific search terms based on exact cities, towns, or even entire countries!
In turn, this can completely revolutionize the way you run your marketing campaigns and website optimization. As trade walls collapse and global trade continues to dominate the e-commerce market, this feature is more important than ever!
Ranktracker's keyword research tool also displays questions related to each search term. This is another invaluable feature that allows you to structure your blog posts and web page content and create FAQ sections on your site to ensure that the page is in the top search results when people enter these queries into their search bar. This is just another example of how important it is to choose the right keyword finder for your needs.
Our Keyword Finder's Exclusive Features
Ranktracker's keyword finder has quickly grown into one of the internet's top-rated tools for keyword research and digital marketing. Here are some of the exclusive features that make Ranktracker's keyword finder such a valuable asset for small businesses and SEO experts.
Find Long-Tail Keywords
The first feature that you'll notice about Ranktracker's keyword finder is its related keywords finder. When you type in your target keyword, the keyword planner will display the relevant data for that particular search term and display additional keyword suggestions that you can use as secondary keywords or use to replace your intended keyword.
View Keyword Difficulty
One of the biggest mistakes that small businesses make is that they select overly-competitive keywords.
The keyword difficulty meter uses several different factors to calculate how difficult it is to rank for certain keywords, and ranks them on a 1-100 scale (1-30 being easy to rank for, 30-60 being moderate to rank for, 60-100 being harder to rank for).
While these keywords may have a high search volume and may be trending, the cost-per-click is going to be higher for Google Adwords campaigns and it'll take a lot longer to rank on the first few pages of Google since you'll have to compete against competitors who already dominate the market.
Ranktracker's keyword finder allows you to find low-competition keyword suggestions that have moderate to high levels of search volume, indicating a growing trend towards that particular keyword.
View Trending Status
That leads us to the next great feature about the keyword research tool- it allows you to view trend patterns of specific search terms! This is incredibly valuable because it allows you to ride the wave and take advantage of new trends before big brands catch on. You'll have a small window of time to optimize your web pages and blog posts for this content which will allow you to become an authority in that niche before you have to deal with higher levels of competition.
Ranktracker's keyword finder also provides location-specific data for keywords. This allows marketers to perform global keyword searches based on keyword data from individual countries. If you run a global brand or you want to target multi-national communities, this is an excellent tool to help you accomplish your goals.
View Average Cost-Per-Click (CPC)
Before you run a Google Adwords campaign, you'll want to analyze which keywords will provide you with the highest return on your investment. It does no good to run an Adwords campaign if you're going to lose more money on clicks than you make in sales.
Ranktracker's keyword analysis tool lets you see the average CPC and pay-per-click value of each primary keyword and long-tail keywords so that you can make the most informed decision about which keywords to target for your Adwords campaigns.
Find Keywords Your Website Is Ranking For
Want to find some of the existing keywords that your website is already ranking for? Ranktracker’s keyword finder tool can do just that! If you’ve already created a website (or purchased a pre-existing domain), then this can provide you with vital analysis so that you can create a plan to go forward.
You’ll be able to utilize keywords that you’re already ranking for, and figure out which new keywords need to be added into future content to improve your ranking.
Find What Keywords Your Competitors Are Ranking For
Every wanted to get a behind-the-scenes look at why your competitors are performing so well in their market? Here’s a hint- it’s probably their keyword choice.
Ranktracker’s keyword finder tool lets you see all of the keywords that any site on the internet is ranking for!
So, whether they’re your competitors, you’re doing market research on existing players, the keyword finder tool will give you a full report on everything you need to know about your competition so that you can incorporate the necessary changes into your website content.
Why Do People Use Ranktracker's Keywords Finder?
Here are some of the top reasons why businesses and SEO specialists are switching to Ranktracker's keyword research tool.
Ranktracker's keyword research tool is incredibly easy-to-use. The user interface is seamless, descriptive, and the results are color-coded to make for easier reading. Ease of use is particularly helpful if you're new to search engine optimization or you're working with an inexperienced team.
Even if you do have prior experience using keyword research tools, you'll find that Ranktracker's keyword tool will make your job easier and faster! And, as any marketing professional knows, the faster you work, the more money you make.
It's Incredibly Fast
Ranktracker's keyword tool is also incredibly fast. Some of the lower-quality keyword tools on the market can take several minutes to analyze search engine data. Ranktracker's keyword tool, on the other hand, typically displays a full analysis report in less than 30-seconds. It may not sound like a huge time difference, but when you're working on a deadline, those extra few minutes can be incredibly valuable!
You Can Save Your Searches
Ranktracker's keyword tool also saves your searches! Sometimes, when you're in the heat of the moment and you're typing keywords in rapid-fire succession into the search bar, it's easy to lose track of which search terms you've already searched for.
Thankfully, this tracker keeps a full record of each keyword suggestion that you've searched for so that you can go back anytime you want and view past searches and data.
Competitor Keyword Research Tool
One of the best reasons to use Ranktracker's keyword research tool is that you'll be able to take a look at all of the top keywords that your competitors are using.
This can be incredibly valuable if you're wondering whether or not you want to get into a certain market or if you're looking for alternative keyword suggestions to help you steal some of your competitors' business.
Last but not least, Ranktracker's keyword research tool is packed full of intuitive features that are guaranteed to make your job easier, faster, and more rewarding.
From the ability to search for keywords in multiple languages and locations to the intuitive trend meter, you'll be able to select the long-tail keywords that have the highest chance of helping your website rank higher in search engine results.
The Exclusive Keyword Tool From Ranktracker
Ranktracker's exclusive keyword analysis tool was designed to be a one-stop-shop for all of your keyword research needs. The keyword tool displays unique keyword ideas, advanced data analysis, CPC and PPC rates for Google Adwords, total search volume, and also shows you whether or not competitors are ranking for Google SERP features.
In addition to Ranktracker's high-speed keyword research planner, Ranktracker also offers several secondary SEO tools that go far beyond basic keyword research.
Other tools that come with the service include a backlink tracker to help you view backlinks on your site, a link miner to help you take advantage of your competitors' backlinks, a rank tracker to keep track of your web page's search engine ranking for keywords, and other invaluable tools!