Keyword Finder

Find the best SEO keyword opportunities by searching our up-to-date global database. Just enter a word or phrase to see a list of relevant related keywords, complete with search volumes and difficulty ratings.

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Ranktracker is used by marketers from some of the world’s leading companies

SEO difficulty keyword tool

SEO difficulty keyword tool

The handy difficulty score shows you how hard each keyword is to rank for. The closer the number is to 100, the more competition there is – so for the best results, target keywords with low scores.

Find long tail keywords

The handy difficulty score shows you how hard each keyword is to rank for. The closer the number is to 100, the more competition there is – so for the best results, target keywords with low scores.

Find long tail keywords

Hone your search by location or language

Are you targeting a local market in a different area to where you are now? If so, you’ll need to do location-specific keyword research. Select the location or language you prefer to get the most accurate keyword suggestions.

See any keyword's history

The keyword history feature shows you how interest in any given keyword has changed over time. It’s perfect for identifying seasonal trends, or helping a client measure the success of their marketing and PR campaigns.

See any keyword's history

Discover SERP feature opportunities

Find out if the search engines are bringing up SERP features – like shopping previews and common questions/answers – for a given keyword. You can then target those keywords so that your company appears in the featured results, for a massive traffic boost.

Discover SERP feature opportunities
Save your researched keywords

Save your researched keywords

No need to copy and paste the keywords you’ve researched to a separate document. Save them in custom lists so they’re ready in the dashboard whenever you need them.

Keyword Finder

Find The Right Keywords For Your Website

Author:  - Update date: 

Are you missing something in your keyword research? How would you even find out about it? Luckily, our Keyword Finder will keep you alerted of any new keyword opportunities that can help to boost your site’s rankings. All you need to do is add a topic and location and it will provide you with a set of keywords that your audience is actively searching for. You can even measure the traffic and see how this has changed over time.

Keywords are the terms that search engine users use to find your website, pages, and products. If it weren't for keywords, there would be no need for search engines in the first place!

When it comes to search engine optimization (SEO), the most important factors determining your overall site performance are the keyword relevancy and keyword density of the pages on your site.

For instance, if you own a small bakery, then you would want to rank for the keyword "bakery" and other long-tail keywords such as "best bakery in London" or "authentic French bakery".

These keywords would be strategically placed in and around your website on your main pages, blog posts, headers, footing text, and other locations. Your domain name may also make use of one of these keywords as well!

However, just coming up with keyword ideas off of the top of your head isn't enough to ensure that your page ranks well on search engines such as Google, Bing, or Yahoo. You need to use keyword research tools (often called a keyword planner) to help you find the best-performing keywords so that more people are able to find your site and do business with you.

Whether you want to rank organically (people searching for your site in the search bar) or you're running Google Ads, Ranktracker's keyword research software is guaranteed to give you the best keyword ideas to improve your site's SEO.

Ranktracker's keyword research tools display a detailed analysis and report of the top Google search keywords. From new keywords that are just beginning to trend to showing you the exact search volume and the average pay-per-click results, you'll be able to tell which keywords are the least competitive or most competitive.

Whether you're a big business trying to dominate the competition or an SEO agency working with small businesses, finding the right keywords is essential for improving a website's rankings. Ranktracker's keyword analysis tool will help you create solid marketing campaigns and show you new ways to get an edge over the competition.

Keyword finder screenshot with search visible

Determining which keywords will work best for your business is often a challenge, but we’ve designed the keyword finder to make it as effortless as possible. Using this tool, it will be a lot easier to find keyword opportunities that your competitors have so far missed out on, putting you far ahead of the curve.

Figuring out the right keywords to target is one of the main objectives that business owners and site runners have before implementing an SEO strategy. The keyword finder makes it a lot easier to determine which keywords you can effectively target so that you can get the most out of your time and money.

We understand that developing your SEO strategy can often be challenging, but if you’re trying to find the best keywords with the least competition, this tool will be the best one for you. This tool is equally adept at finding you niche keywords as it is at finding the most popular in the industry.

Keyword Finder Tool In General

Ranktracker's keyword research tool will quickly become your go-to keyword planner. It will help you find the next best Google keyword options, show you which keywords are the most relevant, and even give you keyword suggestions that you may not have even thought of before.

In terms of on-page SEO, you'll be able to find the right keywords that you can use to create fresh new content that will have a higher chance of ranking in Google search results (and other search engines). You'll be able to implement these keywords on your new blog posts, optimize existing pages with low-competition keywords, add new web pages, and make your site more relevant for new users.

In terms of Google Adwords campaigns, Ranktracker's keyword research tool will help you identify a targeted niche that your competitors may not be targeting. By finding a search term with a lower search volume, your cost-per-click (CPC) will be a lot more affordable than if you were to target high-competition keywords that all of the big-name brands are using. Another key feature that Ranktracker's keyword planner allows users to keep track of is the relevancy of a given term. Let's look back at our earlier example of the local bakery... Suppose that "homemade Japanese crepes" was trending last Spring. Like most food-related fads, these things come and go. Next year, there will likely be another trending bakery item. If you fail to update the pages on your website and you're still trying to rank for "homemade Japanese crepes", then you likely won't get the search volume that you need to fuel your business and bring you new customers.

Ranktracker's keyword tool will analyze each keyword (both your primary target keyword and secondary long-tail keywords) and show you whether or not they're trending. If your old keywords aren't trending, then maybe it's time to replace them on your existing pages with better keywords! If the keywords are still trending, then you'll know that it's a good idea to keep them around.

What Is A Keyword Finder?

A keyword finder’s main goal is to help webmasters, marketers, and SEO analysts find the best search terms and keywords to use for on-site search engine optimization and ad creation. The better you learn to choose your keywords, the more traffic you'll get to your site, the more sales you'll close, the more ad revenue you'll earn, and the higher your webpage will rank in Google search engine results.

Using a keyword research tool is essential.

You wouldn't launch a new product or service without doing the proper market research, would you? Sure, you could "wing it" and maybe be successful, but the chances would be fairly slim, and it would take a lot longer for your brand to gain traction.

The same principle applies to website design. If you want to fast-track your path to success, then you need to use keyword finder software to perform your "market analysis".

A good keyword finder will be able to show you whether or not the keywords that you were thinking of using are a good idea or not. That's why it's always a good idea to do your keyword planning before creating a new website or writing a new article for your site. Otherwise, all of your hard work could be in vain.

In addition to analyzing your target keyword, a keyword research tool will also show you additional keyword suggestions that you could use as secondary options throughout your page. It may even show you a keyword that works even better than the ones you had in mind! A good keyword finder does more than just show you long-tail keyword options, though. Although many free keyword tools that will show you long-tail keywords, they usually don't give you real-time data or accurate reports.

The best keyword finder tools will show you all of the latest data you need to know to pick the best search terms you want your page to rank for.

For example, Ranktracker's keyword planner will show you the exact cost-per-click value of each keyword, how many pay-per-click hits the keyword is getting, whether or not the keyword is trending, and how difficult it's going to be to rank for that search term based on the competition.

All of this data is vital if you want to find new keywords to use on your site, create a new marketing campaign, or you want to analyze a new niche before you invest thousands of dollars in launching a new product.

Discover keywords table with keyword finder bar above

Choosing The Correct Keyword Finder For Your Needs

Google Adwords offered the first free keyword finder software. It allowed Google Ads accounts to research certain keywords, view how competitive they were, and figure out the cost per click for ads. However, Google's free keyword planner has a lot of downfalls.

For one, it only displays keyword data that is relevant to running Google Ads. It won't give you good keyword suggestions for optimizing your regular webpages and blog posts. While it does show you accurate data and will give you a few good suggestions, it won't show you the full picture.

Another area where Google's free keyword planner fails to impress is its user interface. There's absolutely no color, and using the tool is like sitting through one of those old-school black-and-white films from the 1950s. The icons are hard to understand, and the way that the tool is laid out just doesn't make much sense.

This is why most SEO experts choose to use a third-party keyword research tool like Ranktracker. You can try it for free today by signing up for the free 10-day trial! A good SEO keyword finder shows you more than just Google keyword options. Ranktracker's keyword tool, for example, displays a lot more options, choices, and real-time data than any free keyword tool could ever hope to compete with.

In a few short words- Ranktracker's keyword tool shows you the bigger picture.

One key area where the tool is really impressive is that it can show users location-specific data. Suppose you're selling sunglasses online, and you want to target a city where the competition is low so that you can rank faster and spend less money on advertising. You can use Ranktracker's keyword tool to analyze data about specific search terms based on exact cities, towns, or even entire countries!

In turn, this can completely revolutionize the way you run your marketing campaigns and website optimization. As trade walls collapse and global trade continues to dominate the e-commerce market, this feature is more important than ever!

Ranktracker's keyword research tool also displays questions related to each search term. This is another invaluable feature that allows you to structure your blog posts and web page content and create FAQ sections on your site to ensure that the page is in the top search results when people enter these queries into their search bar. This is just another example of how important it is to choose the right keyword finder for your needs.

List of available countries visible inside expanded location dropdown

Our Keyword Finder's Exclusive Features

Ranktracker's keyword finder has quickly grown into one of the internet's top-rated tools for keyword research and digital marketing. Here are some of the exclusive features that make Ranktracker's keyword finder such a valuable asset for small businesses and SEO experts.

Find Long-Tail Keywords

The first feature that you'll notice about Ranktracker's keyword finder is its related keywords finder. When you type in your target keyword, the keyword planner will display the relevant data for that particular search term and display additional keyword suggestions that you can use as secondary keywords or use to replace your intended keyword.

View Keyword Difficulty

One of the biggest mistakes that small businesses make is that they select overly-competitive keywords.

The keyword difficulty meter uses several different factors to calculate how difficult it is to rank for certain keywords, and ranks them on a 1-100 scale (1-30 being easy to rank for, 30-60 being moderate to rank for, 60-100 being harder to rank for).

While these keywords may have a high search volume and may be trending, the cost-per-click is going to be higher for Google Adwords campaigns and it'll take a lot longer to rank on the first few pages of Google since you'll have to compete against competitors who already dominate the market.

Ranktracker's keyword finder allows you to find low-competition keyword suggestions that have moderate to high levels of search volume, indicating a growing trend towards that particular keyword.

That leads us to the next great feature about the keyword research tool- it allows you to view trend patterns of specific search terms! This is incredibly valuable because it allows you to ride the wave and take advantage of new trends before big brands catch on. You'll have a small window of time to optimize your web pages and blog posts for this content which will allow you to become an authority in that niche before you have to deal with higher levels of competition.

Location-Specific Data

Ranktracker's keyword finder also provides location-specific data for keywords. This allows marketers to perform global keyword searches based on keyword data from individual countries. If you run a global brand or you want to target multi-national communities, this is an excellent tool to help you accomplish your goals.

View Average Cost-Per-Click (CPC)

Before you run a Google Adwords campaign, you'll want to analyze which keywords will provide you with the highest return on your investment. It does no good to run an Adwords campaign if you're going to lose more money on clicks than you make in sales.

Ranktracker's keyword analysis tool lets you see the average CPC and pay-per-click value of each primary keyword and long-tail keywords so that you can make the most informed decision about which keywords to target for your Adwords campaigns.

Detailed preview of table with keywords

Find Keywords Your Website Is Ranking For

Want to find some of the existing keywords that your website is already ranking for? Ranktracker’s keyword finder tool can do just that! If you’ve already created a website (or purchased a pre-existing domain), then this can provide you with vital analysis so that you can create a plan to go forward.

You’ll be able to utilize keywords that you’re already ranking for, and figure out which new keywords need to be added into future content to improve your ranking.

Screenshot of tool overview

Find What Keywords Your Competitors Are Ranking For

Every wanted to get a behind-the-scenes look at why your competitors are performing so well in their market? Here’s a hint- it’s probably their keyword choice.

Ranktracker’s keyword finder tool lets you see all of the keywords that any site on the internet is ranking for!

So, whether they’re your competitors, you’re doing market research on existing players, the keyword finder tool will give you a full report on everything you need to know about your competition so that you can incorporate the necessary changes into your website content.

Trending chart expanded

Why Do People Use Ranktracker's Keywords Finder?

Here are some of the top reasons why businesses and SEO specialists are switching to Ranktracker's keyword research tool.

It's Easy-To-Use

Ranktracker's keyword research tool is incredibly easy-to-use. The user interface is seamless, descriptive, and the results are color-coded to make for easier reading. Ease of use is particularly helpful if you're new to search engine optimization or you're working with an inexperienced team.

Even if you do have prior experience using keyword research tools, you'll find that Ranktracker's keyword tool will make your job easier and faster! And, as any marketing professional knows, the faster you work, the more money you make.

It's Incredibly Fast

Ranktracker's keyword tool is also incredibly fast. Some of the lower-quality keyword tools on the market can take several minutes to analyze search engine data. Ranktracker's keyword tool, on the other hand, typically displays a full analysis report in less than 30-seconds. It may not sound like a huge time difference, but when you're working on a deadline, those extra few minutes can be incredibly valuable!

You Can Save Your Searches

Ranktracker's keyword tool also saves your searches! Sometimes, when you're in the heat of the moment and you're typing keywords in rapid-fire succession into the search bar, it's easy to lose track of which search terms you've already searched for.

Thankfully, this tracker keeps a full record of each keyword suggestion that you've searched for so that you can go back anytime you want and view past searches and data.

Competitor Keyword Research Tool

One of the best reasons to use Ranktracker's keyword research tool is that you'll be able to take a look at all of the top keywords that your competitors are using.

This can be incredibly valuable if you're wondering whether or not you want to get into a certain market or if you're looking for alternative keyword suggestions to help you steal some of your competitors' business.

Intuitive Features

Last but not least, Ranktracker's keyword research tool is packed full of intuitive features that are guaranteed to make your job easier, faster, and more rewarding.

From the ability to search for keywords in multiple languages and locations to the intuitive trend meter, you'll be able to select the long-tail keywords that have the highest chance of helping your website rank higher in search engine results.

SERP viewer expanded

The Exclusive Keyword Tool From Ranktracker

Ranktracker's exclusive keyword analysis tool was designed to be a one-stop-shop for all of your keyword research needs. The keyword tool displays unique keyword ideas, advanced data analysis, CPC and PPC rates for Google Adwords, total search volume, and also shows you whether or not competitors are ranking for Google SERP features.

In addition to Ranktracker's high-speed keyword research planner, Ranktracker also offers several secondary SEO tools that go far beyond basic keyword research.

Other tools that come with the service include a backlink tracker to help you view backlinks on your site, a link miner to help you take advantage of your competitors' backlinks, a rank tracker to keep track of your web page's search engine ranking for keywords, and other invaluable tools!


First, start with a keyword that relates to the product or service you're selling (e.g., bread, tools). Then, enter that keyword into the Ranktracker search bar, and you'll be shown a long list of secondary keywords that you can use in addition to your primary keyword.

Ranktracker is one of the best keyword research tools on the market! Although there are some competitors who offer similar services, most of them aren't as fast as Ranktracker's and don't offer the same features.

Finding keywords is simple! For example, if you have an online shop that sells t-shirts, type "t-shirts" into Ranktracker's keyword finder, and you'll be shown a long list of keywords that relate to t-shirts.

The best keywords are relatively low competition keywords, but keywords that are trending and have a moderate search volume. These tend to be long-tail keywords that will be displayed in the Ranktracker keyword finder tool.

To research a keyword, simply type it into the keyword finder tool. You'll be displayed with all of the relevant information on that particular keyword including search volume, CPC/PPC cost, whether or not it's trending, and how difficult it is to rank for the keyword on a scale of 1 to 100.

Search volume is the number of people who search for that particular keyword in a month.

This is subjective to the niche you're in, but generally speaking, you want to find keywords that have a search volume that's greater than 10,000 searches per month but less than 150,000 searches per month. These tend to be low-competition keywords that you can easily rank in if you do your SEO right.

If you want to manually find the search volume for a certain keyword, you can use Google's free keyword planner. This can be found by creating a Google Adwords account and locating the keyword planner. It will display some basic data about monthly searches for popular terms.

A keyword between 500,000 and 1,000,000 searches is generally considered a "high" search volume. These niches are more competitive, and it will require more work to rank on the first page of Google.

Google's keyword planner is the best "free" keyword research tool. However, it only displays limited data and will not give you the full picture. You can try Ranktracker's keyword planner risk-free with a free 7-day trial!

Once you start doing your keyword research with Ranktracker's keyword planner, you'll be shown a list of various primary keywords that you can target along with a few long-tail keywords that you can target as secondary keywords.

Try to find keywords with a lower search volume (less than 150,000 searches per month) and keywords with a low keyword difficulty ranking (less than 50).

You can use Ranktracker's keyword finder for free with a free 7-day trial!

To calculate RS / KD , Ranktracker first collects the top 10 websites that rank organically for the keyword on the first page of Google.

Then, it calculates the ranking score for the first domain and the score for its page ranking for the keyword. These scores are based on the number of backlinks pointing to the domain and its page. They range from 0 (no backlinks detected) to 1,000 (highest rank).

Once it's done, the domain rank is multiplied by 0.1, and the page rank is multiplied by 0.9. The resulting values are added and then divided by 500.

((domain rating * 0.1) + (URL rating * 0.9)) / 500

The same calculation is performed for each of the ten domains and their pages.

After that, the Ranktracker sorts domains by rank value in ascending order and finds the median value.

0.2 is subtracted from the median. The resulting value is divided by 0.8

(median value – 0.2) / 0.8

The resulting value is multiplied by 100 to convert it to an integer (e.g., 0.6 * 100 = 60). If the value is greater than 1, it's truncated to 1.

What do people have to say?

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Vithurs, CEO, BlessedCBD


CEO, BlessedCBD

Ranktracker is solid product

With so many rank tracking tools available on the market today, it can be tricky finding "the one". After playing around with Ranktracker and discussing its various features with Felix, it's clear to me they have a solid product. For anyone still in doubt, they offer a 7 day free trial, which allows you to explore the tool before you make a decision!

Piotr S., Web Developer

Piotr S.

Web Developer

Better than expected

I used many platforms offering similar services, and I have paid an arm and a leg for it (figuratively saying). But in most of the cases, the features provided were mostly irrelevant to my or my client's needs, yet the full price would need to be paid monthly. With "Ranktracker," all is very simple "no muss no fuss", and all we need is in one place as and when required.

I was prepared for a hugely complicated dashboard full of confusing graphs and numbers that make no sense without spending days educating yourself on what is what and what it means. But to my surprise, none of it happened, all is very well constructed in a way that even a novice wouldn't have a problem understanding what they are looking at. I wouldn't hesitate to recommend at any time.

deals146, AppSumo user


AppSumo user

The perfect Rank Tracker!

Ranktracker gives me a very detailed overview of how my websites are ranking in search engines and how those rankings change over time. It also provides me an overview of my competition, which is very helpful for deciding where to focus my SEO efforts. I would recommend Ranktracker to anyone who is serious about SEO and wants to know the full picture of their website's ranking.

Sofea J., Blogger

Sofea J.


Easy to Use Rank Tracking Tool with Awesome Capabilities

I love it that Ranktracker also provide keyword research function. This helps me compensate for my other keyword tool that relies on Google source and got certain keywords blacklisted. Its automatic rank tracking is awesome and frequently updated make it easy for me to track my progress. They even also provide email notification so that I am always notified of any changes to my rankings. Website audit is also on useful function that I use a lot to optimize everything within my power

Magnus S., Digital Marketer

Magnus S.

Digital Marketer

Excellent SaaS for rank tracking and keyword research!

My overall impression of RankTracker is quite obvious - it's really good. Worth mentioning too is their great support. It's a UK company and despite that it's in the middle of the night for them, they respond interactively in the customer support chat. I am amazed! So in all: Excellent product/service. Needs a few improvements in the website audit, but improvements are coming rapidly, the developers and the product management are really responsive to the customers and new features are launched often. My overall rating is 5 stars out of 5 possible.

laberare2, AppSumo user


AppSumo user

A wonderful SEO platform

Ranktracker is a wonderful SEO platform for researching keywords and analyzing competition. The tool has a lot of different use cases and offers amazing features. I have used a lot of SEO tools and Ranktracker offers the best keywords that you can use to optimize your website. I always appreciate a company that gives good support with their products and Ranktracker excels in support. Make sure you don't miss this deal. Grab it, ask questions later.

Ederson V., Web designer

Ederson V.

Web designer

Excellent tool to monitor our website

I acquired the tool [...], and it is spectacular. Who would not like to reach the top of Google, because this tool has been giving me ideas of where I am in the Google Search Engine, the web page audit tool is fantastic; it shows us many details of arrangements that we must make in Our page to improve our positioning in the different search engines, shows us an Overview, a Health Check, Usability and Technologies, Pages Analysis, Meta-Analysis, Content Analysis, etc.

Marcos R., USMC

Marcos R.


A niche SEO tool I had to have!

Ranktracker gives you an invaluable tool to understand your SEO (Search Engine Optimization) campaigns. It will show you where you are currently ranked and where you should be ranked in comparison to your competitors. In addition to this, it will give you an idea of the changes you need to make to your website in order to improve your rankings.

Sumo-ling, AppSumo user


AppSumo user

Finally, a SEO tool for beginner agencies

I am a newbie agency and although I do have 2 years under my belt of SEO, I'm still pretty new but yet I want to offer good services and a robust tool. Ranktracker is really easy to use, great UX/UI and it has unlimited domains and awesome automated reports so I feel this tool is going to be amazing to help me grow my newbie agency!

Tang H., CEO

Tang H.


One of the best keyword tracking tools in the world

Ranktracker is the all-in-one platform for SEO that I was looking for. I love how it combines everything you need into one place, including rank tracking, keyword research, site testing, and more. The feature that impresses me the most is still rank tracking, I like its user interface and data fetching speed.

Michael M., CEO

Michael M.


Amazing SEO Keyword Software

Ranktracker provides me with a very detailed overview of how my websites perform in SEPR. It has a great interface and is very easy to use. The Keyword Finder, SERP Checker, and Website Audit tool are really amazing and full of details, which helps a lot to see the rating, and any SEO related issues that need to be fixed and adjust.

Kim C., Beginners Guitar Lessons

Kim C.

Beginners Guitar Lessons

Does More Than Rank Tracking

Lots of features, easy to set up and find keywords to track. Have a nice interface. They work hard on the tool and is commited to their users.

Not only is this a Rank Tracker tool, but it can also be used for Keyword research. I especially enjoyed its features for finding keywords and checking difficulty.

When setting up a site you get a list of keywords to put in the rank tracker, this makes it easy for someone who don't have any keywords tracked for their site yet.

Ryan C., CEO

Ryan C.


Was not impressed, until I bought it!

I feel this is straight forward and easy to use for beginner for SEO and Keyword research

I was initially not impressed with it, due to some reviews and questions asked are showing that the solution is not mature yet with some bugs and so on. However, after I tested out the trial, I decided to get it, since there is a refund period. I made the right choice! [...]

Ranktracker is used by marketers from some of the world’s leading companies

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