Intro
If you are evaluating AWR Advanced Web Ranking Top 100 tracking, there is an important limitation you need to understand before relying on it for full SERP visibility.
Advanced Web Ranking does support Top 100 rankings, but Top 100 is not the default depth. To track positions 1–100, you must select 10 SERP pages, which consumes twice the credits/resources compared to tracking fewer pages.
That means full Top 100 visibility comes with a built-in cost penalty.
How AWR Advanced Web Ranking handles SERP depth
AWR allows you to choose how many SERP pages you want to track per keyword. The key detail is how this choice affects resource usage.
-
1, 2, 3, or 5 pages Standard credit usage Typically used for Top 10 to Top 50
-
10 pages (Top 100) Consumes 2× the credits/resources Required for full SERP visibility
In practice, this makes Top 50 the practical default, while Top 100 is treated as a premium option.
What “double credits” means in real usage
If you track:
- 1,000 keywords at Top 50 depth, you use standard resources
If you switch those same keywords to:
- Top 100 depth (10 pages), your usage immediately doubles
For agencies, large sites, or multi-location projects, this forces a trade-off:
- Track fewer keywords, or
- Reduce SERP depth
Either way, visibility is sacrificed.
Why this matters for real SEO work
SEO progress rarely starts in the Top 50.
It usually begins here:
- Page 10 to page 7
- Page 7 to page 5
- Page 5 to page 3
This is where:
- Content updates start showing traction
- Link building momentum becomes visible
- New competitors appear
- Recovery after Google updates begins
When Top 100 tracking costs double, most teams limit depth and lose sight of this early progress.
The rankings still move. You just stop seeing them.
The hidden downside of configurable depth
AWR’s depth flexibility sounds useful, but in reality it means:
- Full SERP visibility is optional
- Deeper tracking is discouraged by cost
- Most projects stay capped at Top 50
- Page 6–10 becomes invisible by default
So while AWR can track the Top 100, it is not designed to do so comfortably at scale.
How Ranktracker approaches Top 100 tracking
Ranktracker takes the opposite approach.
With Ranktracker:
- Top 100 is the default
- No depth selection required
- No double credits
- No resource penalties
- Every keyword gets full SERP visibility
- Updated daily
You never have to decide whether page 6–10 is “worth the cost”.
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AWR Advanced Web Ranking vs Ranktracker
AWR Advanced Web Ranking
- Top 50 is the practical default
- Top 100 requires 10-page depth
- 10-page depth uses 2× resources
- Full SERP visibility costs more
Ranktracker
- Top 100 included by default
- No depth-based penalties
- No credit multipliers
- Full daily SERP visibility
One charges extra to see the full picture. The other treats it as standard.
Bottom line
AWR Advanced Web Ranking does support Top 100 tracking, but tracking 10 pages consumes double the credits, making full SERP visibility more expensive in practice.
Ranktracker tracks the full Top 100 daily by default, with no depth settings, no doubled credits, and no trade-offs.
If Top 100 rankings matter to your SEO, they should not come with a penalty.

