7 B2B SaaS PPC Agencies That Actually Focus on Pipeline and Revenue

Intro

If you run paid ads for a B2B SaaS company, you already know the frustration. You hire an agency, they celebrate rising click-through rates and growing impressions, and meanwhile your sales team is drowning in unqualified leads. The pipeline hasn't moved. Revenue is flat.

The problem isn't PPC itself. It's that most agencies don't understand how B2B software companies actually acquire customers. SaaS buying cycles are long, involve multiple stakeholders, and rarely follow a straight line from ad click to closed deal.

That disconnect is why specialized B2B SaaS PPC agencies exist. They know how to optimize for the metrics that matter to your CFO, not just the ones that look good in a slide deck. If you're evaluating agencies right now, this list will save you a lot of time and awkward discovery calls.

Before diving in, it's worth noting that a strong PPC strategy works best when paired with a solid organic foundation. If you're also investing in SEO for your SaaS business, this guide on B2B SaaS marketing strategies covers the broader picture.

What Makes a B2B SaaS PPC Agency Different?

A generalist PPC agency will typically optimize for leads, sign-ups, or trials. Those sound like good things, but in the B2B SaaS world, they can be vanity metrics that mask serious problems underneath.

A SaaS-focused agency understands that your prospect might see a LinkedIn ad, visit your site three times, download a whitepaper, attend a webinar, and then finally book a demo. The sales cycle can stretch from weeks to months. An agency that only optimizes for that first click is leaving money on the table.

The agencies on this list share a few important traits. They work primarily or exclusively with SaaS companies. They measure success in pipeline and revenue, not just traffic. And they understand multi-channel attribution across platforms like Google, LinkedIn, and Meta.

1. Hey Digital

Hey Digital is a performance marketing and creative agency that works exclusively with B2B SaaS companies. That exclusivity is the first thing that sets them apart. They don't juggle e-commerce clients, local businesses, or D2C brands on the side. Every campaign, every creative asset, and every optimization decision is shaped by deep knowledge of SaaS buying journeys.

The agency runs paid advertising campaigns across LinkedIn, Meta, Google, and other platforms, with a sharp focus on driving pipeline and revenue rather than chasing surface-level metrics like trials or sign-ups. Their team includes senior leadership with SaaS CMO experience, which means they understand the commercial pressures their clients face from the inside.

Hey Digital has worked with over 200 B2B SaaS companies, building a track record that spans Series A startups scaling quickly and established businesses looking to optimize CPAs and expand into new markets. Their combination of SaaS-specific expertise, disciplined execution, and scalable creative systems makes them a strong fit for marketing leaders who are tired of explaining what "pipeline" means to their agency.

2. Directive

Directive is a performance marketing agency built for enterprise tech and SaaS brands. They take a full-funnel approach that includes PPC, SEO, content marketing, CRO, and digital PR, all driven by a proprietary analytics platform.

What stands out about Directive is their focus on customer generation over lead generation. Their methodology centers around targeting audiences based on the value they bring to your business, not just whether they fit a keyword match. For SaaS companies spending six or seven figures on ads, that shift in thinking can make a real difference.

Founded in 2014, Directive has expanded from its Irvine, California headquarters to multiple offices across the US and London, giving them a global reach that matches the ambitions of growth-stage SaaS companies.

3. KlientBoost

KlientBoost combines PPC management with advanced conversion rate optimization, which is a pairing that makes a lot of sense for SaaS. Driving traffic is only half the battle. Getting visitors to actually convert on your landing pages is where campaigns are won or lost.

Their team manages campaigns across Google, LinkedIn, and Meta, with a focus on reducing cost per conversion while improving lead quality. They're especially well-suited for SaaS and e-commerce startups looking for aggressive growth without bloated ad spend.

KlientBoost's strength is their experimentation mindset. They treat landing pages, ad creative, and audience targeting as interconnected systems, constantly testing and iterating rather than setting campaigns on autopilot.

4. Powered by Search

Powered by Search is a B2B SaaS PPC agency that emphasizes omnichannel paid media with a clear focus on predictable revenue growth. Their playbooks span Google, LinkedIn, and Facebook, designed to build awareness over time so that when prospects are ready to convert, the choice feels obvious.

One of their standout features is their forecasting approach. Rather than guessing at ad budgets, Powered by Search works backward from growth targets to determine exactly how much you need to spend and where. They promise tangible results within 90 days, which is a bold commitment in a space where many agencies hedge their timelines.

Their ideal client is a B2B SaaS company with strong product-market fit, a minimum monthly marketing budget of $7,500, and a willingness to commit for at least a year. That's not for everyone, but it signals they're serious about long-term partnership rather than quick wins.

5. Single Grain

Single Grain is a full-service digital marketing agency known for working with high-growth tech companies. They offer PPC, SEO, content, and CRO services, backed by proprietary tools and a data-heavy approach to campaign management.

Their SaaS client roster includes well-known brands, and they've built a reputation for scaling campaigns efficiently while keeping acquisition costs under control. Single Grain is a solid option for SaaS companies that want a single agency to handle multiple channels under one roof.

The trade-off is that Single Grain isn't SaaS-exclusive. They work across industries including fintech, healthcare, and e-commerce. For some companies, the breadth of experience is a positive. For others who want a deeply specialized partner, it's worth considering.

6. TripleDart

TripleDart is a SaaS-focused performance marketing agency that manages a significant volume of annual ad spend across its client portfolio. They've worked with over 50 SaaS brands and built a dedicated creative team that handles landing pages, video ads, and CRO alongside campaign management.

What differentiates TripleDart is their performance-based model. They start by focusing on MQL targets, then transition to measuring SQLs, pipeline, CAC, and payback period as campaigns mature. That progression shows a more sophisticated understanding of SaaS economics than you'll find at most agencies.

They're particularly well-suited for post-product-market-fit SaaS brands looking to scale paid acquisition with an agency that can keep up with their ambitions.

7. Omnilab Consulting

Omnilab Consulting carves out a niche working specifically with early-stage B2B SaaS companies, from Seed to Series A. If you're an early-stage startup with limited budget and need to make every ad dollar count, their focused approach could be a strong match.

They specialize in paid media strategies tailored for companies that are still finding their footing in the market. Their smaller, more hands-on team structure means you're unlikely to get lost in a roster of 50 clients.

For startups navigating their first real paid acquisition push, Omnilab brings a level of attention and stage-appropriate expertise that larger agencies often can't match.

How to Choose the Right Agency for Your SaaS Company

Picking the right agency comes down to three things: specialization, measurement, and fit.

First, ask how much of their client base is B2B SaaS. An agency that works primarily with software companies will understand your sales cycle, your attribution challenges, and the nuances of marketing to multiple decision-makers within the same organization.

Second, ask how they measure success. If the conversation starts and stops at CTR and CPC, that's a red flag. You want an agency that talks about pipeline contribution, cost per opportunity, and revenue impact. These are the metrics that actually determine whether your paid campaigns are commercially viable.

Third, consider where your company is in its growth journey. A Series A startup needs a different kind of partner than a Series C company optimizing spend across multiple regions and ICPs. Some agencies on this list are better suited for early-stage companies, while others thrive at scale.

Final Thoughts

The B2B SaaS PPC landscape is crowded with agencies that promise results. But there's a meaningful difference between agencies that understand SaaS and those that simply run ads for SaaS companies.

The agencies on this list have earned their reputations by focusing on what actually matters: qualified pipeline, efficient acquisition costs, and revenue growth. Whether you're looking for a deeply specialized partner or a broader performance marketing team, this list should give you a strong starting point.

Take the time to have real conversations with a few of these agencies. Ask for case studies from companies in your space. And above all, make sure they can speak the language of pipeline and revenue, not just clicks and impressions.