Intro
The best tool to create viral AI videos depends on how much time you want to spend on technical stuff versus actually posting content.
I've been testing AI video tools for months now. Some produce beautiful visuals but eat up your entire afternoon. Others are affordable but spit out generic content that nobody watches.
After a lot of trial and error, I've narrowed it down to three approaches that actually work. Each one fits a different type of creator, so let me walk you through them.
Why Do AI Video Tools Matter Right Now?
The shift happened faster than most people expected.
According to Fiverr's December 2025 Business Trends index demand for AI video creators jumped 66% compared to last year. Searches for "faceless YouTube video creator" went up 488%.
The AI video generator market reached $716.8 million in 2025. Analysts expect it to hit $2.56 billion by 2032.
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Adobe's October 2025 research found that 86% of creators now use some form of generative AI in their workflow.
TikTok has 1.59 billion monthly users watching around 92 videos per day. Instagram Reels accounts for 35% of total Instagram screen time with 200 billion daily views across Meta's platforms.
There's clearly a huge audience for short-form video. The question is how to reach them without spending all day on production.
Tool #1: All-in-One Platforms (Easiest Option)
If you just want to make videos and post them without learning a bunch of different tools, all-in-one platforms are probably your best bet.
These platforms bundle everything together: script generation, visual styles, voiceovers, music, captions, and editing. You pick a topic, choose a style, and get a finished video in a few minutes.
Virvid is one example I've been using lately. It has a bunch of pre-built styles (UGC, scary stories, documentaries, anime, 3D) and the formats get updated regularly based on what's trending.
What you typically get with these platforms:
- Script generators with hook-focused templates
- Multiple visual styles to choose from
- AI voices in different languages
- Copyright-free music libraries
- Built-in captions and effects
- Videos ready in under 2 minutes
Pricing starts around $19/month for about 30 shorts. Higher tiers give you more credits, longer videos, or animated content.
The main advantage is simplicity. You don't need to become an expert at prompting AI models or juggle five different subscriptions.
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The tradeoff is less control over specific details. If you have a very particular creative vision, you might feel limited.
These platforms work well for:
- Creators who want to post daily without burning out
- People building faceless content channels
- Anyone who'd rather focus on ideas than technical execution
- Beginners who want to test what works before investing more
And if you often run out of ideas for your videos, tools like Virvid's free AI video script generator let you write video scripts, already optimized with hooks and everything you need to go viral, perfect for platforms like Tiktok, Instagram Reels or Youtube Shorts.
Tool #2: ChatGPT + Sora 2 (Best Quality, Steeper Learning Curve)
OpenAI's Sora 2 generates genuinely impressive video. The motion looks natural, the physics make sense, and it can create synchronized audio including dialogue and ambient sounds.
For creators who care about visual quality above everything else, it's hard to beat.
What Sora 2 does well:
- Video quality up to 1080p
- Clips up to 25 seconds on the Pro tier
- Native audio generation
- Realistic motion and physics
- Portrait mode for vertical content
The downsides:
Pricing is steep. The $20/month ChatGPT Plus tier only gives you 5-second videos at 720p with watermarks. For anything usable, you need ChatGPT Pro at $200/month.
There's also a learning curve. Getting consistent, good results requires practice with prompting. Complex prompts can burn through 800-1,200 credits per video.
And Sora 2 is just a video generator. You still need other tools for scripts, editing, captions, and music. More subscriptions, more tabs open, more things to learn.
Pricing breakdown:
- ChatGPT Plus: $20/month (5-second max, 720p, watermarked)
- ChatGPT Pro: $200/month (25-second max, 1080p, clean output)
- API access: $0.10-$0.50 per second of video
This approach works well for:
- Professional creators with budget to spare
- Brands that need specific custom visuals
- People who enjoy the technical side of AI generation
- Projects where quality matters more than speed
If you're trying to post seven times a week to grow an audience, Sora 2 alone probably isn't efficient enough. The time investment per video is significant.
Tool #3: Manual AI Workflows (Most Control, Most Work)
The third option is assembling your own workflow using specialized tools for each step.
A typical setup might look like:
- ChatGPT or Claude for writing scripts
- Midjourney for generating images
- Runway Gen-4 or Google Veo 3 for turning images into video
- ElevenLabs for voiceovers
- CapCut for editing and captions
- Epidemic Sound or similar for music
This gives you maximum control. You can pick the best tool for each job and develop a signature style that's harder to copy.
Quick look at some popular options:
Runway Gen-4:
- Converts text, images, or video into new video
- Good character consistency across shots
- Motion Brush for animating specific areas
- Plans from $12-$76/month
Google Veo 3:
- Generates 4K video with native audio
- 8-second clips that you can chain together
- $19.99/month through Google AI Pro
- Works smoothly with other Google tools
The real cost adds up though:
- ChatGPT Plus: $20/month
- Midjourney: $10-30/month
- Runway Pro: $28/month
- ElevenLabs: $5-22/month
- CapCut Pro: $10/month
- Music licensing: $15-20/month
That's roughly $88-130/month before you count the time. Each video might take 1-3 hours from script to final export.
This approach suits:
- Advanced creators who want a unique look
- People who genuinely enjoy experimenting with AI tools
- Those with specific creative needs that templates can't handle
- Creators who have more time than budget constraints
For most people starting out, it's probably overkill. But if you love the process of building things, it can be rewarding.
Which Approach Fits You?
Here's a simple way to think about it:
Go with an all-in-one platform like Virvid if you want to post regularly without much friction. The limiting factor for most creators isn't video quality, it's consistency. Simpler tools help you show up more often.
Go with Sora 2 if you have a budget and you're working on specific projects where quality really matters. It's less practical for high-volume posting but great for standout pieces.
Go with manual workflows if you're already comfortable with AI tools and want maximum creative control. Just be honest about how much time you're willing to invest per video.
What TikTok and Instagram Actually Allow
Before diving in, it helps to understand the platform rules.
TikTok's current stance:
- AI content needs to be labeled
- Multiple violations can lead to permanent monetization bans
Instagram's approach:
- AI content needs "AI Info" disclosure
- Monetization stays available if you label properly
- Gifts, Subscriptions, affiliate programs and brand deals still work fine
The practical takeaway: Instagram is friendlier to AI content when it comes to making money. TikTok can give you reach but restricts payouts.
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Many creators use AI for brainstorming and production help while making sure the final content shows clear human involvement, especially for TikTok.
What Actually Makes AI Videos Go Viral
Tools only get you so far. The strategy matters more.
Things that consistently work:
- Strong hook in the first 3 seconds
- Videos under 60 seconds tend to perform better
- Posting at least 3-5 times per week
- Using sounds and formats that are currently trending
- Writing for watch time, not just clicks
- Responding to comments to boost engagement signals
Formats that tend to perform:
- “Did You Know" curiosity hooks (20-30 seconds)
- Ranked lists and top-X content (30-45 seconds)
- UGC-style videos that feel authentic (30-60 seconds)
- Quick how-to tutorials (30-45 seconds)
- Scary stories and true crime (45-60 seconds)
- Mini documentaries (45-60 seconds)
The creators growing fastest right now aren't necessarily making the most polished videos. They're posting consistently with good-enough content with all-in-one tools while others spend weeks perfecting a single piece.
Wrapping Up
The AI video space is moving quickly. The creator economy hit $253 billion in 2025 and is projected to nearly triple by 2030.
If you're thinking about making AI videos for TikTok or Instagram, the best time to start was probably six months ago. The second best time is now.
My suggestion: pick whichever approach matches your personality and schedule. If you like tinkering, go deep on the technical tools. If you just want results, use something simple that gets you posting.
The algorithm rewards people who show up regularly. Whatever tool helps you do that is the right one for you.

