10 Best B2B PR Agencies in 2025

Intro

Looking for a top-tier B2B PR agency in 2025? Here's a quick guide to the best in the business. These agencies specialize in helping B2B tech companies stand out in competitive fields like AI, SaaS, fintech, and cybersecurity. They focus on measurable results, such as increased media coverage, lead generation, and enhanced brand positioning.

Key Highlights:

• Salient PR: A leader in B2B tech PR, known for its expertise in AI, SaaS, and Developer Tools. Delivers measurable outcomes like a 150% boost in media coverage.
• AWISEE: Combines PR with SEO to increase online visibility for tech companies.
• Walker Sands: Focuses on aligning PR efforts with business goals, offering full-service B2B PR.
• FleishmanHillard: Global powerhouse with expertise in corporate communications and reputation management.
• Hill+Knowlton Strategies: Known for ESG communications and crisis management.
• BLASTmedia: Specializes in B2B SaaS PR, helping SaaS companies grow visibility and authority.
• SHIFT Communications: Blends bold storytelling with digital strategies for tech brands.
• 310 Creative: Combines data-driven PR with inbound marketing for impactful campaigns.
• Edelman: The largest integrated communications agency, offering advanced analytics and thought leadership.
• Real Chemistry: Focuses on healthcare and life sciences, leveraging AI-powered tools for precision campaigns.

These agencies excel at crafting tailored strategies, securing media placements, and driving business growth for their clients. Whether you're in tech, healthcare, or SaaS, these firms can help amplify your brand and achieve tangible results.

Mastering B2B PR: The Top 10 PR Agencies of 2025

1. Salient PR

Salient PR has established itself as a leader in B2B technology public relations, consistently delivering impactful results for tech companies. Headquartered in Austin, Texas, this independent agency has built a strong reputation for navigating the unique challenges of B2B tech communications. Their expertise forms the backbone of the success stories and strategies outlined below.

Industry Reputation and Expertise

Known for its deep understanding of sectors like AI, SaaS, cybersecurity, and fintech, Salient PR excels at transforming complex technical concepts into engaging narratives. These stories resonate with key audiences, including enterprise decision-makers, investors, and industry influencers. By blending traditional media strategies with modern digital approaches, Salient PR ensures their clients’ messages reach the right people at the right time.

"Our clients shape the world with technology. We ensure their voices are heard."

Specialization in B2B Sectors

Salient PR’s focus on industries such as SaaS, AI, cybersecurity, fintech, developer tools, IoT, and sustainability tech allows them to create campaigns tailored to the specific needs and challenges of each sector. Their understanding of industry regulations and media landscapes helps them secure coverage in major outlets like Forbes and TechCrunch, as well as niche trade publications. This specialized approach solidifies their position as a trusted partner for targeted, high-impact communications.

Client Success Stories

Salient PR’s ability to turn client achievements into measurable outcomes has made them a top choice for B2B tech brands.

• Testlio, a software testing platform, partnered with Salient PR to establish itself as a leader in developer-focused QA solutions. This collaboration led to coverage in Business Insider, ZDNet, Forbes, and VentureBeat, while positioning co-founder and CEO Kristel Kruustük as a prominent voice in the tech industry.
• DevZero leveraged Salient PR’s event marketing expertise at KubeCon, resulting in 15 high-value meetings with key analysts and media from RobustCloud, 451 Research, IDC, The Futurum Group, and RedMonk.
• Vanta, a security compliance platform valued at more than one billion dollars, worked with Salient PR to secure features in Forbes, VentureBeat, Fortune, and The Wall Street Journal, highlighting its role in simplifying compliance for over 8,000 companies globally.

These success stories highlight the agency’s ability to deliver results through thoughtful, data-driven strategies.

Measurable Results and Proven Strategies

Salient PR prioritizes campaigns that drive tangible business outcomes. Their focus goes beyond surface-level metrics, emphasizing lead generation, brand authority, investor engagement, and market positioning.

• CircleCI achieved widespread media coverage in TechCrunch, VentureBeat, and Forbes, establishing itself as both a DevOps leader and cybersecurity innovator.
• Campaign Monitor gained attention in The Wall Street Journal, Forbes, TechCrunch, and Fortune by showcasing major milestones and advancements in email marketing.
• Browserbase successfully launched its headless browser platform with exclusive coverage in VentureBeat, positioning the company as a trailblazer in AI-driven automation.

Salient PR’s approach - centered on thought leadership, strategic storytelling, and founder-focused narratives - delivers campaigns that not only drive immediate results but also build lasting brand equity.

2. AWISEE

AWISEE is carving out its space in the B2B tech PR industry, focusing on digital outreach and customized strategies. While the company is still growing its reputation, publicly available information about its achievements is relatively sparse. As AWISEE refines its approach to compete with established names like Salient PR, many seasoned agencies in the B2B tech sector continue to showcase more comprehensive and well-documented results.

3. Walker Sands

Walker Sands is a B2B marketing and PR agency focused on delivering measurable results that directly tie to its clients' business goals. Instead of relying on traditional channel performance metrics, the agency aligns its efforts with clear business objectives to ensure meaningful outcomes. One standout initiative is its proprietary AI Domain Impact Index, which helps evaluate campaign performance more effectively. This tool underscores the agency's dedication to connecting campaign success with tangible business outcomes.

4. FleishmanHillard

FleishmanHillard has carved a niche in the B2B PR world by emphasizing strategy over style. This global powerhouse is known for its expertise in corporate communications, crisis management, and reputation building for major organizations. With 78 offices across 30 countries, the agency combines local knowledge with a global perspective. In 2025 alone, it achieved double-digit growth in Europe and secured over $12 million in new business.

Industry Reputation and Expertise

As a trusted partner to Fortune 500 companies and global giants like Allianz, Johnson & Johnson, and Samsung, FleishmanHillard has built its reputation on handling complex corporate communications with precision. The agency’s strength lies in its ability to deliver results through strategic thinking rather than relying on flashy campaigns.

Specialization in B2B Sectors

FleishmanHillard excels in a range of B2B industries, including Financial and Professional Services, Food and Agriculture, Health and Life Sciences, Manufacturing and Energy, Government and Public Sector, and Technology. What makes FleishmanHillard stand out is its seamless integration of traditional PR methods with advanced analytics and audience engagement tools.

At the heart of this approach is omniearnedID, the agency’s proprietary platform that uses behavior-based intelligence to link earned media exposure directly to brand health and sales metrics. Additionally, their Sage tool enhances audience engagement by creating data-driven communication strategies tailored for B2B clients.

Client Success Stories

Over the past 1,000 days, FleishmanHillard has managed 111 crisis mandates. In 2025, they collaborated with the Norwegian Seafood Council to elevate Norway’s status as a premier seafood supplier in Thailand. Through the "The Story from the North" campaign, the agency successfully reshaped market perceptions and reached millions via targeted media channels.

"FleishmanHillard has been a trusted partner with a wealth of expertise to help us navigate new opportunities and challenges in the healthcare space."

• Jenifer Hamilton, Chief Communications Officer, American Society of Hematology

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  "FH's strategic thinking, speed to execution and overall support are what I expect from an agency, and FleishmanHillard delivers each and every time."

• Christa Lander, Brand Communications Manager, Kubota Tractor Corporation

These examples highlight the agency’s ability to deliver impactful results, bolstered by its use of cutting-edge technology in PR campaigns.

Measurable Results and Proven Strategies

FleishmanHillard’s forward-thinking approach is evident in its adoption of artificial intelligence for PR strategies. The agency has trained over 200 team members in AI applications, enhancing both client projects and internal operations.

Their focus on measurable outcomes sets them apart. By using proprietary tools and methodologies, FleishmanHillard ensures that communication efforts directly impact business metrics like brand health and sales performance. This results-driven approach aligns perfectly with the evolving needs of the B2B tech space, paving the way for deeper discussions on industry leaders and innovators.

5. Hill+Knowlton Strategies

Hill+Knowlton Strategies has been a cornerstone in the PR world for over a century. With more than 70 offices spread across 30+ countries, the agency offers a seamless blend of local expertise and global coordination, making it a go-to for complex B2B communications.

Industry Reputation and Expertise

Hill+Knowlton built its legacy with the "3P Communications" framework - Purpose, Performance, and Preference. This approach helps companies craft compelling narratives, back them with actionable strategies, and gain public trust. It's a formula that has proven especially effective in handling corporate communications and navigating crisis situations.

"Hill+Knowlton Strategies helps you define your story, back it with action, and win public support."

The agency also leverages cutting-edge analytics through tools like H&K Sonar. This proprietary technology enables real-time risk assessments and social listening, helping clients spot potential issues before they snowball. By combining data-driven insights with strategic communications, Hill+Knowlton ensures its clients stay ahead of challenges.

Expertise Across B2B Sectors

Hill+Knowlton excels in several B2B industries, including technology, healthcare, financial services, and sustainability. The agency has earned a strong reputation for ESG (Environmental, Social, and Governance) communications, helping brands align their messaging with global standards and stakeholder demands. For instance, their work with a fintech company led to a 40% boost in media coverage and improved investor sentiment.

Real-World Success Stories

Hill+Knowlton's results speak for themselves. A campaign for the U.S. Cotton Trust Protocol saw a 20% uptick in brand mentions within six months, showcasing the agency's ability to deliver measurable outcomes. In another case, a Boston-based tech firm avoided a PR crisis during a product recall, while a Saudi Arabian client saw a 15% rise in brand trust thanks to effective local crisis management.

Delivering Measurable Results

The agency’s focus on results is evident in its track record. For example, a financial client in New York used the H&K Sonar tool to detect and neutralize a wave of disinformation, preserving its reputation. Meanwhile, a London-based client doubled its media coverage within weeks by adopting Hill+Knowlton's data-driven strategies.

"You get measurable outcomes from Hill+Knowlton, not just promises." - PR Agency Review

Service packages start at around $10,000 per month for smaller businesses, with costs scaling up to $20,000–$40,000 or more for larger enterprises.

6. BLASTmedia

BLASTmedia is one of the few PR agencies in the U.S. that focuses exclusively on B2B SaaS companies. Since its founding in 2005, the agency has carved out a niche by addressing the specific challenges and opportunities unique to the SaaS industry.

Industry Reputation and Expertise

BLASTmedia takes a comprehensive approach to PR, creating strategies that influence stakeholders at every level - from investors and employees to partners and customers. Their work has earned them a spot on Vendry's Top PR Agencies list for 2024, a recognition of their ability to merge traditional PR practices with tactics tailored for B2B tech companies.

The numbers speak for themselves: the agency secures 4,000 media hits and produces 1,200 content pieces annually, showcasing its ability to amplify client visibility. BLASTmedia’s mission is to integrate its clients into key industry discussions. This ensures that when potential customers search for B2B technology solutions, they're met with credible, third-party stories that enhance the client’s reputation.

"Conversations are happening in your industry, among influencers and between target customers, with or without your participation. We insert our clients into these conversations so that, when a prospect goes in search of B2B technology or SaaS solution, the organic search results are filled with third-party, credible stories about their brand." – Lindsey Groepper, President of BLASTmedia

Specialization in B2B Sectors

With over 20 years of experience in the B2B SaaS and tech industries, BLASTmedia has honed its ability to deliver measurable results. Their strategies are tailored to align with the growth stages of SaaS companies, making them a trusted partner for brands navigating the competitive tech landscape. This expertise has earned them a 4.9/5 rating in G2's Summer 2025 Grid Report for PR Agencies, solidifying their reputation in the B2B SaaS PR space.

The agency focuses on building thought leadership by securing media interviews, creating contributed content, and leveraging executive stories. By combining PR efforts with digital marketing strategies, BLASTmedia helps clients strengthen their online presence - an essential factor in the B2B tech world.

Client Success Stories

BLASTmedia’s tailored strategies have delivered real results for SaaS companies. Their client list includes well-known names like Litmus and Terminus, both of which reported increased brand awareness and pipeline growth thanks to the agency’s efforts. In 2023, BLASTmedia helped Moogsoft gain significant media attention by combining original research with product news. This proactive approach resulted in stronger visibility within the SaaS market.

"They are incredibly strategic and know precisely how to build a comprehensive and effective PR program that aligns with our business goals, helping us drive awareness, increase pipeline, and acquire new customers." – CMO at Litmus

Measurable Results and Proven Strategies

One standout example of BLASTmedia’s impact is a campaign that helped a B2B SaaS client boost their media coverage by 150% in just six months. This was achieved through a thought leadership initiative involving ghostwritten articles and media interviews, which significantly enhanced the client’s brand visibility and lead generation.

Clients frequently highlight the agency’s strategic mindset and focus on delivering results. As one marketing director shared:

"The team we work with at BLASTmedia is truly like an extension of our internal team… with BLASTmedia we're able to be more strategic about how we use PR." – Marketing Director at Lightbox

Another client praised their no-nonsense approach:

"They don't deal with fluff and vanity metrics. They're laser focused on how they can drive value, which is fantastic." – VP Marketing at Capacity

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7. SHIFT Communications

SHIFT Communications is a B2B PR agency that blends traditional public relations with bold storytelling to create what they call "narrative velocity." Their mission? To help tech brands stand out in crowded markets and gain momentum. Much like Salient PR, they focus on forward-looking strategies that ensure their clients stay ahead of the curve.

Industry Reputation and Expertise

SHIFT Communications has earned accolades like PRNews Agency Elite and Chief Marketer Agencies of the Year. These awards highlight their ability to craft B2B PR campaigns that deliver measurable results.

The agency recognizes a key shift in buyer behavior: modern B2B tech buyers often shortlist vendors long before they’re actively in the market. To address this, SHIFT designs strategies that build brand authority and visibility early in the decision-making process.

"Today's top B2B tech PR agencies engineer strategic storytelling and visibility across traditional and non-traditional channels that, together, drive category leadership and narrative velocity." – SHIFT Communications

Their approach is rooted in understanding specific industries and tailoring strategies accordingly.

Specialization in B2B Sectors

SHIFT focuses on several key sectors, including AI, customer experience (CX), enterprise tech, HR technology, and SaaS. By honing in on these areas, they’re able to address the unique challenges and opportunities that each industry presents, crafting campaigns that truly resonate.

One way SHIFT adapts to the evolving tech landscape is through their AI engine optimization (AIO) strategy. This approach ensures their clients remain visible in AI-driven search results and content ecosystems. By combining press coverage with AI-optimized content, they help brands stay relevant as search behaviors shift.

Their integrated methods also include executive LinkedIn programs, data-driven storytelling, and multi-channel amplification. These tactics allow B2B companies to connect with audiences across traditional media outlets and emerging digital platforms alike.

Client Success Stories

SHIFT’s strategies deliver real-world results. For instance, their collaboration with Talkdesk resulted in a 43% share of voice (SOV) in their industry, achieved through strategic corporate messaging.

For Butterfly Network, SHIFT developed a clinical storytelling initiative that led to 20 press hits in six months and contributed to a 25% year-over-year revenue increase.

Their partnership with Docebo produced a threefold increase in media coverage and generated 14 leads that directly converted from PR efforts.

Measurable Results and Proven Strategies

SHIFT’s ability to deliver measurable outcomes is reflected in client testimonials. Vincent Spadea, PR Chair and Owner/Operator of McDonald's New England, praised their creativity:

"Our partnership has opened our eyes to new, creative ways of telling our story, promoting our brand and protecting our reputation."

Laura Foti, CMO of Specright, emphasized SHIFT’s impact on category leadership:

"SHIFT has been indispensable in our category creation and leadership through impactful awards, coverage and speaking opportunities."

Their work with Butterfly Network didn’t just generate immediate results - it also contributed to long-term recognition. In 2025, Butterfly Network earned a spot on TIME's inaugural World's Top HealthTech Companies list, a milestone that was partly attributed to SHIFT’s efforts in amplifying their narrative and visibility around groundbreaking medical imaging technology.

8. 310 Creative

310 Creative is a results-focused agency that blends data-driven strategies with inbound and account-based marketing to deliver measurable outcomes. By combining analytical insights with strategic PR efforts, the agency has established itself as a strong player among B2B agencies. Its expertise in marketing and communications, paired with integrated content strategies, positions it as a standout contender in the 2025 B2B PR space.

Industry Reputation and Expertise

310 Creative has earned a respected name in the B2B sector, highlighted by its recognition as a top 10 U.S. Diamond HubSpot Partner in 2022 - a testament to its expertise in marketing automation. The agency has maintained a stellar 5.0 rating from 76 reviews, reflecting its commitment to excellence. Its full-funnel approach ensures seamless alignment between marketing and sales efforts. As the agency explains:

"We help B2B companies sell the way people want to buy and define what customers need, where they feel pain, how they gather information across the buyer's journey."

With pricing starting at $5,000 per month, 310 Creative positions itself as a premium service provider, offering strategies deeply rooted in data and industry insights.

Specialization in B2B Sectors

310 Creative focuses on five key B2B sectors: Software & Technology, Professional Services, Consumer & Retail, Media & Entertainment, and Industrial & Manufacturing. This specialization allows the agency to tailor its strategies to meet specific industry needs. For instance, with 63% of B2B companies prioritizing personalization to improve buyer journeys and drive lead conversions, 310 Creative aligns its efforts to deliver campaigns that resonate with target audiences and maximize marketing ROI.

Client Success Stories

The agency has a proven track record of delivering impactful results. In 2023, 310 Creative partnered with Combined HCM to revamp its HubSpot website, achieving a 117% increase in time spent on the site, a 28% boost in organic search visibility, a 23% rise in website traffic, and an 8% jump in content conversions. Another highlight came in 2025, when the agency helped a SaaS client achieve a 150% increase in lead generation within six months through a targeted account-based marketing campaign that utilized personalized content and strategic outreach.

Measurable Results and Proven Strategies

310 Creative’s dedication to measurable outcomes is evident in its focus on driving consistent quarterly revenue growth for its clients. In 2023, the agency worked with companies like Ncontracts and Vivo Aquatics to enhance their marketing automation and strengthen their digital presence. By offering integrated services that support every stage of the B2B buyer journey - from awareness to conversion - the agency has solidified its position as a leader in the competitive B2B tech communications landscape.

9. Edelman

Edelman is recognized as the largest integrated communications agency in the world, bringing decades of expertise in reputation management, digital strategy, and crisis communications to the B2B arena. The agency has become a go-to partner for multinational corporations tackling complex public trust issues and market challenges.

Industry Reputation and Expertise

Edelman has built a strong reputation in the B2B space by blending traditional public relations with advanced digital strategies. Its Edelman Business Marketing (EBM) division unites global expertise to offer comprehensive B2B solutions. This approach has proven highly effective, with the agency's B2B operations achieving double-digit growth over the last three years and generating over $40 million in annual revenue.

The accolades speak for themselves. Edelman was named ANA B2B Large Agency of the Year and ranked as the top agency in the UK & Ireland in the B2B Marketing agency benchmarking study. Andrew Mildren, Managing Director of Edelman Business Marketing for EMEA, highlights the agency's extensive experience:

"Edelman is the largest integrated communications agency in the world, and we've been delivering B2B programs for clients like Shell, Microsoft, Samsung, and Mitsubishi for over a decade."

This track record underscores Edelman’s ability to deliver impactful solutions tailored to the B2B sector.

Specialization in B2B Sectors

Edelman’s B2B expertise spans industries like technology, healthcare, financial services, energy, industrial equipment, and telecommunications. The agency customizes its strategies to address the unique challenges and opportunities within each sector. A standout element of their approach is a focus on thought leadership, which has become a strategic asset. According to the 2025 Edelman-LinkedIn B2B Thought Leadership Impact Report, 53% of decision-makers believe strong thought leadership can reduce the need for brand recognition in purchasing decisions. Additionally, 95% of hidden buyers - key influencers in decision-making - are more likely to engage with sales and marketing efforts if they find the thought leadership compelling.

Client Success Stories

Edelman’s tailored strategies have led to a series of standout campaigns. In 2025, the agency launched the "Hidden Fan Codes" campaign for Xbox, hiding Game Pass codes in unexpected places to boost brand engagement and credibility.

Another example is Edelman’s work with MediaTek in June 2023. By crafting creative and integrated marketing campaigns, the agency helped strengthen MediaTek’s brand narrative, enhancing its position in the competitive semiconductor industry.

One of Edelman’s most impactful campaigns was the 2021 "Wildlife Watch" initiative for Samsung. By equipping Africam, a South African conservation group, with Samsung phones, the campaign allowed over 159,000 people to act as "virtual rangers" to help combat poaching. It raised approximately $15,000 for the Black Mambas, an all-female anti-poaching unit, and generated 1.9 billion media impressions, with coverage from outlets like National Geographic and Reuters.

Measurable Results and Proven Strategies

Edelman’s commitment to measurable outcomes is a defining feature of its approach. The agency prioritizes research-driven thought leadership, which has a tangible impact on buyer behavior. For instance, 75% of global B2B buyers reported that thought leadership content led them to explore a product or service they hadn’t previously considered. Additionally, 54% of decision-makers said consistent thought leadership content prompted them to research an organization’s offerings further. Even more telling, 86% of B2B buyers are likely to invite companies producing high-quality thought leadership to participate in an RFP process.

Joe Kingsbury, Global Chair of Edelman Business Marketing, underscores this focus:

"Clients are hungry for strategies that earn the trust of high-value decision-makers while driving reputation and business demand."

Major clients like Microsoft, HSBC, Shell, and TE Connectivity depend on Edelman’s integrated services, which include audience research, content marketing, account-based marketing, and demand generation, to build meaningful connections with B2B buyers.

10. Real Chemistry

Real Chemistry’s journey from a healthcare-focused firm to becoming the largest PR agency in the United States highlights the impact of data-driven strategies and B2B tech innovations. It has established itself as a leader in healthcare and life sciences PR, setting benchmarks for the industry.

Industry Reputation and Expertise

In 2024, Real Chemistry achieved a milestone, becoming the largest PR firm in the U.S. with $665 million in revenue - marking a 12% growth compared to the previous year. This growth is even more impressive considering that many competitors experienced setbacks during the same period.

With a team of 500 communication professionals and 450 medical experts, the agency excels in addressing complex challenges within the healthcare sector. This unique combination of expertise has allowed Real Chemistry to maintain its leadership in emerging healthcare technologies.

"Despite the challenges many healthcare competitors faced in 2024, Real Chemistry was able to grow by about 12% over the course of the year."

Specialization in B2B Sectors

Real Chemistry focuses on key areas like healthcare, life sciences, pharmaceuticals, and medical devices. Its commitment to staying ahead of industry trends is evident in its expansion into digital health and AI-driven solutions, reflecting the increasing role of technology in healthcare communications.

Strategic acquisitions have bolstered its capabilities in these areas. For instance, the acquisition of TI Health in March 2023 enhanced its AI expertise, while the 2025 purchase of Spring & Bond strengthened its omnichannel media offerings.

"Real Chemistry is redefining the future of media with a focus on precision over scale." - Kevin Johnson, Group President and Managing Partner, Real Chemistry

The agency has also developed proprietary tools like HealthGEO, an AI-powered platform that helps monitor and manage healthcare communications more effectively. By leveraging these innovations, Real Chemistry delivers campaigns that deeply resonate with its audiences.

Client Success Stories

In 2024, Real Chemistry added 158 new accounts to its client portfolio, including major names like Boehringer Ingelheim and Pfizer's Global Initiative on the Health and Economy.

One standout campaign was its partnership with Zimmer Biomet to raise arthritis awareness. The agency brought on Arnold Schwarzenegger as Chief Movement Officer, a move that significantly boosted public engagement and awareness about arthritis. This campaign demonstrated the power of celebrity endorsements in healthcare marketing.

Another notable project was the production of the documentary "The Unseen Journey" for Incyte. This film earned recognition at the In2 SABRE Awards, showcasing Real Chemistry’s ability to use storytelling to create impactful results.

Measurable Results and Proven Strategies

Real Chemistry’s 12% revenue growth in 2024 is a testament to its resilience and strategic approach, even in a challenging market. The agency’s emphasis on precision marketing and advanced analytics continues to drive measurable success.

"Real Chemistry consistently brings fresh, innovative solutions to the table, always evolving with our needs and pushing boundaries to deliver exceptional results while fostering strong, trusting partnerships." - Michelle Shah, Marketing Director at Genentech

Recent acquisitions, such as Greater Than One in 2024, have further enhanced its precision marketing capabilities. With its focus on data-driven strategies and integrated solutions, Real Chemistry is charting a new course for healthcare marketing.

Agency Comparison Table

Selecting the right B2B PR agency means understanding each firm's strengths and areas of expertise. Below is a breakdown of the core services, industry focus areas, unique approaches, and ideal client profiles for 10 leading agencies. This table serves as a starting point to help guide your decision-making process.

Agency	Core Services	Industry Specializations	Key Differentiators	Best Fit For
Salient PR	Product launches, data-driven PR, funding announcements, thought leadership, media relations	SaaS, AI, FinTech, Crypto, Cybersecurity, IoT, AgTech, Sustainability, Venture Capital	Senior-level direct service, AI-powered, asynchronous, no junior handoffs	B2B tech companies seeking deep industry expertise
AWISEE	Digital PR, content marketing, SEO integration	Technology, software, digital services	Combines PR with SEO for a digital-first approach	Tech companies prioritizing online visibility
Walker Sands	Full-service B2B PR, media relations, branding, messaging, demand generation	B2B technology, e-commerce platforms	Emphasis on business outcomes over vanity metrics	Companies needing all-encompassing B2B strategies
FleishmanHillard	Public relations, digital marketing, crisis management, corporate communications	Global brands across various sectors	Strong strategic insight and executive-level credibility	Large enterprises with international needs
Hill+Knowlton Strategies	Public relations, crisis management, corporate communications, ESG focus	Sustainability, corporate responsibility	Expertise in ESG communications	Companies with a focus on sustainability efforts
BLASTmedia	Public relations, media relations, content marketing	SaaS companies, B2B software	Dedicated to elevating SaaS brands	SaaS companies aiming for category leadership
SHIFT Communications	Public relations, digital marketing, content strategy, integrated campaigns	B2B tech, AI, crypto, IoT	Combines traditional and digital PR with a modern edge	Tech companies in fast-evolving sectors
310 Creative	Public relations, branding, digital marketing	Consumer and B2B brands	Specializes in crafting compelling brand narratives	Companies needing impactful storytelling
Edelman	Public relations, digital strategy, brand communications, analytics	Technology, healthcare, consumer goods	Global reach with extensive experience	Large corporations tackling complex challenges
Real Chemistry	Public relations, digital marketing, reputation management, AI-powered tools	Healthcare, life sciences, medical devices	Data-driven communications with proprietary AI tools	Health tech and life sciences companies

Beyond this table, there are key distinctions worth noting about these agencies' approaches and market positioning.

SHIFT Communications stands out for its expertise in AI-related messaging, while Real Chemistry leverages proprietary AI tools to deliver precise healthcare communications. These capabilities highlight their focus on emerging technologies.

Walker Sands is praised for its results-driven philosophy. As one expert put it, the agency "focuses on what actually moves the needle for your business, not what looks good in a dashboard". For example, their work with commercetools significantly boosted visibility in the competitive B2B e-commerce space.

Meanwhile, Edelman’s reputation for delivering in high-stakes situations makes it a go-to for companies where brand reputation is critical. Their Progresso Soup Drops campaign is a prime example, achieving a 196% increase in top-of-mind awareness, showcasing their ability to generate results even for well-established brands.

Pricing across these agencies varies, with most offering custom packages tailored to each client’s specific needs. Salient PR, for instance, adopts a flexible model, designing PR campaigns based on the unique scope and goals of each project.

Conclusion

Picking the right B2B PR agency can significantly influence your company's visibility and growth, especially in today’s competitive tech world. The agencies highlighted in this list each bring different strengths, but what truly sets the best apart is their focus on measurable results, not vanity metrics. As Michael Brito, Global Head of Data + Intelligence at Zeno Group, explains:

"The best PR firms focus on driving quantifiable results, not impressions".

This commitment to measurable outcomes is a hallmark of top-tier agencies, and it’s clearly reflected in the performance of Salient PR.

Salient PR’s success speaks volumes: clients typically stay for an average of 2.8 years, achieve a 150% increase in media coverage within six months, and see a 40% boost in inbound leads, as demonstrated by one startup. These numbers showcase their ability to focus on business outcomes rather than just creating buzz.

Justin Mauldin, the agency’s founder, brings 20+ years of experience working with high-growth startups. He emphasizes:

"We ensure our clients' voices are heard and their stories resonate in a way that fuels conversation and drives tangible impact".

This results-driven approach has earned Salient PR multiple industry awards and recognition as a leader in tech-focused public relations.

When choosing a PR partner, keep in mind that 76% of companies rely on peer recommendations to make their decision. Salient PR’s personalized service model, which prioritizes working with a select group of clients, aligns seamlessly with this trend. Their dedication to tailored attention and proven client success makes them a standout choice.

For B2B tech companies aiming to boost their brand visibility and achieve meaningful results, Salient PR sets the bar high. Their expertise in translating complex technical ideas into compelling narratives that engage audiences makes them an ideal partner for businesses focused on outcomes.

Check out the Salient PR difference to see how they turn visibility into growth.

FAQs

What factors were considered when selecting the top B2B PR agencies for 2025?

The leading B2B PR agencies for 2025 were selected based on their strong industry reputation, impressive client success stories, and specialized expertise in B2B sectors like AI, cryptocurrency, and other fast-evolving industries.

Key factors in the selection process included their ability to deliver tangible results, utilize forward-thinking PR strategies, and demonstrate a solid history of success in emerging tech fields. These criteria ensure the list features agencies that consistently help B2B clients achieve greater visibility and meaningful impact.

What sets Salient PR apart from other B2B PR agencies?

Salient PR distinguishes itself with a founder-led approach, meaning clients collaborate directly with experienced professionals who bring deep knowledge and insight to every project. This hands-on method ensures each campaign is tailored with care and expertise.

The agency excels in crafting strategic, results-focused plans that emphasize open communication and transparency. By prioritizing measurable outcomes, they ensure clients see tangible benefits from their efforts.

Salient PR also places a strong focus on storytelling and increasing visibility, helping clients carve out a prominent position in their industries. By creating opportunities for recognition in competitive spaces, they empower B2B brands to stand out and thrive.

What are the top B2B PR trends for tech companies in 2025?

In 2025, the landscape of B2B PR for tech companies is shifting fast, driven by several emerging trends that are reshaping the industry:

• AI-powered tools are revolutionizing the way PR operates. Tasks like media monitoring, content creation, and even predicting campaign outcomes are being automated, making campaigns more efficient and precisely targeted.
• Genuine communication matters more than ever. Businesses and their audiences are placing a premium on authenticity and transparency, which helps build trust and strengthen credibility.
• LinkedIn’s role as a powerhouse platform continues to expand. It’s become a go-to space for showcasing executive thought leadership and establishing authority within industries.

On top of these changes, the lines between PR and marketing are blurring. Data-driven strategies are now essential for measuring performance and fine-tuning campaigns. In highly regulated sectors like fintech, companies that focus on clear, trustworthy communication will have a distinct edge in the competitive B2B tech world.