Intro
One of the most effective ways to maximize your Facebook video earnings is to target audiences in countries with the highest CPM (Cost Per Mille) rates. CPM rates reflect what advertisers are willing to pay for 1,000 ad impressions, and they vary dramatically from country to country.
Top Countries for High Facebook CPM Rates
Based on the latest industry data for 2025, here are some of the best-performing countries and regions for Facebook CPM:
1. United States
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Average CPM: $20.48
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Why It’s High: The U.S. has the world’s most competitive ad market, strong purchasing power, and advertisers willing to pay a premium for targeted impressions.
2. Canada
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Average CPM: $14.55
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Why It’s High: High consumer spending and a large English-speaking audience make Canada a lucrative market for advertisers.
3. Australia
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Average CPM: $12.67
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Why It’s High: Advertisers pay well to reach Australian consumers due to strong purchasing power and digital engagement.
4. United Kingdom
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Average CPM: $10.85
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Why It’s High: The UK ’s robust economy and mature digital ad ecosystem drive up competition and CPM rates.
5. Western & Northern Europe
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Countries: Germany, France, Netherlands, Norway, Sweden
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Average CPM: $7–$12
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Why It’s High: Developed markets with stable economies and strong advertiser competition.
6. Japan & South Korea
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Average CPM: $8–$15
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Why It’s High: Advanced digital economies, high-tech adoption, and strong advertising budgets.
Why Do CPM Rates Differ?
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Advertiser Demand: High in wealthier, developed countries.
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Purchasing Power: Advertisers pay more to reach consumers who are likely to spend.
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Regulatory Environment: Some markets, like the EU, have stricter ad targeting, but overall high CPMs due to market maturity.
Honorable Mentions
- Switzerland, Denmark, Finland, Singapore, New Zealand
All are known for above-average CPMs thanks to affluent populations and digital ad sophistication.
How Can Creators Target High-CPM Countries?
- Content in English or Local Language:
English content attracts global audiences, but consider localizing for regions with high CPMs.
- SEO and Paid Promotion:
Use Facebook’s targeting tools to boost reach in profitable countries.
- Trending and Evergreen Topics:
Focus on topics that are popular in high-CPM regions (finance, tech, health, education).
- Collaborations and Cross-Promotion:
Partner with influencers in these regions for greater exposure.
Conclusion
Targeting audiences in high-CPM countries is one of the fastest ways to boost your Facebook video earnings. Focus on content strategy, localization, and smart targeting to tap into these lucrative markets in 2025.
