7 Best Reddit Monitoring Tools to Track Brand Mentions in 2026

Intro

Reddit now drives over 2 billion monthly visits, and its threads are showing up everywhere, from Google search results to AI-generated answers in ChatGPT and Perplexity. When someone asks an AI assistant for a product recommendation, there is a good chance the answer pulls directly from a Reddit discussion.

That means what people say about your brand on Reddit is no longer just a community conversation. It is actively shaping how search engines and AI tools represent your business to potential customers.

The challenge? Reddit generates millions of posts daily across more than 100,000 active communities. Manually tracking every mention of your brand, your competitors, or your industry keywords is simply not possible. By the time you stumble across a relevant thread, the conversation is usually cold.

Reddit monitoring tools solve this by automatically tracking keywords, surfacing high-value conversations, analyzing sentiment, and alerting you when it matters. In this guide, we compare the seven best options available in 2026, including their pricing, standout features, and ideal use cases.

A Quick Note on Reddit API Access

Before diving into the list, it is worth mentioning what happened with GummySearch. Once one of the most popular Reddit research tools, GummySearch shut down permanently in December 2025 after Reddit denied it official API access. Thousands of users lost their saved searches, historical data, and workflows overnight.

This is a cautionary tale. When evaluating Reddit monitoring tools, data access sustainability matters just as much as features. Every tool on this list either has official Reddit data access or relies on established infrastructure that has proven reliable over time.

1. Threadlytics

When it comes to dedicated Reddit intelligence, Threadlytics sits in a category of its own. While most social listening platforms treat Reddit as just another channel, Threadlytics is built exclusively for Reddit monitoring from the ground up.

The platform indexes over 500 million Reddit conversations and tracks every post, thread, and comment that matches your keywords. Where it truly separates itself is in filtering depth. You can narrow results by context keywords, sentiment, subreddit, opportunity level, engagement metrics, keyword type, and comment count, all from a single Conversations dashboard.

Its keyword configuration system is particularly powerful. You can add related terms to catch phrasing variations, set context keywords that must appear alongside your main keyword for a mention to count, and apply negative keywords to cut through noise. If an important thread slips past automated detection, you can manually add any Reddit post URL and track it under a specific keyword.

Beyond keyword monitoring, Threadlytics includes sentiment analysis, Share of Voice tracking across competitors, SERP tracking for Reddit URLs appearing in Google results, and real-time alerts. The Conversations dashboard lets you review mentions, mark them as engaged, save for follow-up, dismiss, or add internal notes, giving your team a complete engagement workflow.

Pricing: Custom plans available. Schedule a demo through their website.

Best for: Marketing teams, SaaS brands, and agencies that treat Reddit as a primary channel and need deep filtering, engagement tracking, and competitive intelligence.

2. Brand24

For teams that need to monitor Reddit alongside X, Facebook, Instagram, blogs, news sites, and forums from a single dashboard, Brand24 delivers strong all-around coverage. It has earned a reputation as one of the most accessible social listening tools on the market.

Brand24's AI-powered sentiment analysis categorizes every mention as positive, negative, or neutral, and its influence scoring helps you prioritize which conversations deserve immediate attention. The analytics dashboard tracks mention volume trends, reach estimates, and engagement metrics over time.

Where it does not match Reddit-first tools is in platform-specific depth. You will not find subreddit-level opportunity scoring, context keyword matching, or a dedicated Reddit conversation management workflow. It monitors Reddit effectively, but as one piece of a broader social listening puzzle.

Pricing: Starts at $49/month (Individual plan). Professional and premium tiers available for larger teams.

Best for: Teams that need multi-platform social listening with Reddit as one of several monitored channels.

3. Mention (Now Part of Agorapulse)

Mention was recently acquired by Agorapulse, which adds social media management capabilities on top of its existing monitoring strengths. The platform tracks over a billion data sources daily, casting a wide net across Reddit, social media platforms, blogs, news outlets, and forums.

Its competitive analysis feature remains a standout. You can benchmark your mention volume and sentiment against direct competitors over time, with historical data access stretching back up to two years. Customizable alerts and a clean dashboard keep the review process efficient even when mention volume is high.

With the Agorapulse acquisition, users now get access to a broader toolkit that includes social publishing, scheduling, and inbox management alongside monitoring. However, the Reddit-specific depth remains limited. You will not find Reddit-native features like manual post tracking, conversation-level engagement tools, or the granular subreddit and context keyword filtering that purpose-built Reddit platforms provide.

Pricing: Starts at $41/month (Solo plan). Pro and enterprise plans are available with expanded features. ** Best for:** Businesses focused on broad online reputation management where Reddit is part of a wider monitoring and social media management strategy.

4. Awario

Awario made a notable push into Reddit monitoring in mid-2025 with dedicated real-time tracking capabilities, positioning itself as a strong mid-range option for brands that want Reddit coverage without the enterprise price tag.

What sets Awario apart from similar tools is its Leads feature. It automatically surfaces Reddit conversations where users are actively asking for product recommendations or expressing frustration with competitors, essentially pre-qualifying engagement opportunities for your team. The platform also supports Boolean search queries and tracks mentions across multiple languages.

Sentiment analysis and share of voice metrics are included, though the Reddit-specific filtering does not reach the precision of platforms offering opportunity-level scoring and context keyword matching. For teams balancing budget with functionality, Awario hits a practical middle ground.

Pricing: Starts at $29/month (Starter plan). Pro and Enterprise plans are available.** Best for:** Budget-conscious teams looking for multi-platform listening with solid Reddit coverage and built-in lead generation features.

5. F5Bot

Sometimes the best place to start is the simplest. F5Bot is a completely free service that sends email alerts whenever your keywords appear on Reddit, Hacker News, or Lobsters. No account setup hassles, no usage limits, no hidden fees.

For solo founders testing whether Reddit monitoring moves the needle, or for anyone who just needs basic alerts on a handful of brand keywords, F5Bot does its job reliably. Setup takes about two minutes.

The trade-off is everything else. There is no analytics dashboard, no sentiment analysis, no subreddit filtering, and no way to manage or prioritize conversations. It is a pure notification system. Once you confirm Reddit monitoring delivers value for your business, you will almost certainly need to graduate to a platform with deeper capabilities.

Pricing: Completely free. Best for: Bootstrapped startups and solo founders who want simple, no-cost keyword alerts before committing to paid tools.

6. KWatch.io

KWatch.io fills a useful niche for teams that run their workflows through Slack. It delivers Reddit and social media keyword alerts directly to Slack channels and email, keeping your team in the loop without requiring them to check a separate dashboard.

The setup is streamlined: define your keywords, choose your platforms, and alerts start flowing. For teams that need fast awareness of new Reddit mentions without the overhead of a full monitoring platform, it gets the job done efficiently.

Advanced Reddit features, however, are limited. There is no conversation management system, no subreddit-level analytics, and no opportunity or sentiment scoring. KWatch.io works best as a lightweight alert layer rather than a comprehensive Reddit intelligence tool.

Pricing: Starts at $19/month. Higher tiers available for additional keywords and platforms. Best for: Slack-first teams who need fast, no-friction keyword alerts across Reddit and other platforms.

7. Brandwatch

At the enterprise end of the spectrum, Brandwatch processes over 500 million posts per day across social media, forums, blogs, news sites, and beyond. It is the tool large organizations reach for when they need deep, cross-platform social intelligence backed by AI-driven analytics.

Brandwatch's dashboards are highly customizable, and its segmentation, trend detection, image recognition, and influencer identification features are among the most advanced in the industry. Reddit monitoring is included within its broader coverage, making it suitable for brands that need Reddit data integrated into large-scale social intelligence reports.

The trade-off is accessibility. Brandwatch is built for dedicated analyst teams with significant budgets. Smaller businesses or those primarily looking for Reddit-focused monitoring will find it far more complex and expensive than necessary.

Pricing: Custom enterprise pricing. Contact for a demo. Best for: Enterprise teams and large agencies that require large-scale, cross-platform social intelligence with Reddit as one component.

How Reddit Monitoring Connects to SEO and AI Visibility

Reddit monitoring is not just about reputation management. It has become directly tied to search visibility. Google's partnership with Reddit means that Reddit threads are increasingly ranking on the first page for product comparisons, reviews, and "best of" queries. AI search engines like ChatGPT, Perplexity, and Gemini also pull heavily from Reddit when generating recommendations.

What this means in practice: a negative Reddit thread about your product can show up in Google results and get cited by AI tools, reaching far more people than the original post ever would. Conversely, positive Reddit discussions where your brand is recommended can boost your visibility in both AI-powered search results and traditional organic search.

By monitoring Reddit proactively, you catch these conversations early enough to respond, engage, and shape the narrative before it gets amplified across the search ecosystem. That is why Reddit monitoring has become an essential piece of any modern SEO and brand visibility strategy.

Quick Comparison: All 7 Tools at a Glance

Tool	Pricing	Reddit-Specific	Sentiment Analysis	Key Strength
Threadlytics	Custom (demo available)	Yes	Yes	Deepest Reddit filtering, conversation management, and engagement workflows
Brand24	From $49/mo	No (multi-platform)	Yes	Cross-platform listening with strong analytics dashboards
Mention (by Agorapulse)	From $41/mo	No (multi-platform)	Yes	Competitive benchmarking plus social management post-acquisition
Awario	From $29/mo	No (multi-platform)	Yes	Built-in Leads feature for social selling opportunities
F5Bot	Free	Yes (Reddit + HN)	No	Zero-cost keyword alerts with no usage limits
KWatch.io	From $19/mo	No (multi-platform)	No	Native Slack integration for real-time team alerts
Brandwatch	Custom (enterprise)	No (multi-platform)	Yes	Enterprise-scale intelligence with AI-driven analytics

Final Thoughts

The tools in this list cover every budget and use case. F5Bot gets you started for free. Brand24, Mention, Awario, and KWatch.io offer solid multi-platform coverage at various price points. Brandwatch handles enterprise-scale intelligence.

But if Reddit is a priority channel for your brand and you need the deepest filtering, conversation management, and competitive intelligence specifically built for the platform, Threadlytics is the clear leader in 2026. It turns the chaos of Reddit into structured, actionable marketing insights in a way no general-purpose tool can match.

The conversations about your brand are already happening. The only variable is whether you are equipped to find them, understand them, and act on them before your competitors do.