Intro
Yes, Facebook generally pays more for long-form videos than short clips. The main reason is that longer videos allow for more ad placements—especially mid-roll ads—which directly increases a creator’s revenue potential. Here’s what you need to know about why video length matters and how it can boost your earnings in 2025.
How Video Length Impacts Facebook Earnings
1. More Ad Breaks, More Revenue
- Mid-Roll Ads:
Facebook allows mid-roll ad breaks on videos that are at least 3 minutes long. These ads typically appear at natural pauses in your content.
- Pre-Roll and Post-Roll:
While pre-roll and post-roll ads are available for all lengths, mid-roll ads (only possible in longer videos) pay more because they’re less likely to be skipped and have higher completion rates.
2. Higher CPM Rates
-
Long-form videos (over 3 minutes) usually earn a higher CPM (cost per thousand views) because they offer more value to advertisers.
-
Short-form videos often have lower CPMs since they may only qualify for pre-roll ads, which are less lucrative.
3. Increased Watch Time and Engagement
Longer videos that keep viewers engaged signal to Facebook’s algorithm that your content is valuable, increasing reach and monetization opportunities.
Example Earnings: Short vs. Long-Form Videos
- Short video (under 1 minute):
CPM: $1–$2 Ad placements: Pre-roll or banner only Earnings per 1,000 views: $1–$2
- Long-form video (3+ minutes):
CPM: $3–$8 Ad placements: Pre-roll, post-roll, and multiple mid-rolls Earnings per 1,000 views: $3–$8 (sometimes higher in top markets)
What Else Influences Payouts for Long-Form Videos?
-
Audience Location: U.S., UK, Canada, Australia, and Western Europe pay much higher CPMs.
-
Engagement Rate: Higher watch times and more interaction boost both reach and revenue.
-
Content Quality: Well-produced long-form videos (tutorials, educational, reviews) perform best for monetization.
Best Practices to Maximize Long-Form Video Earnings
-
Keep videos over 3 minutes to qualify for mid-roll ads.
-
Hook viewers in the first 30 seconds to encourage longer watch times.
-
Plan your content to include natural breaks where mid-roll ads can be inserted without losing audience interest.
Conclusion
In 2025, long-form videos on Facebook consistently generate higher revenue per view compared to short clips. The combination of additional ad placements, higher CPM rates, and increased engagement makes long-form content the best choice for creators looking to maximize their earnings on the platform.
