Intro
If you’re a video creator weighing your platform options in 2025, understanding the pay rates and monetization rules for both Facebook and Snapchat Spotlight is crucial. Here’s a clear, side-by-side breakdown of how much you can earn and what it takes to qualify.
Facebook Pay Rates and Monetization (2025)
- Average CPM (Cost per 1,000 Impressions):
$2–$5 for most creators, with higher rates ($10+) in premium markets like the U.S., UK, and Canada.
- Revenue Share:
Creators receive 55% of ad revenue from in-stream ads (Ad Breaks).
- Monetization Methods:
In-stream ads, Stars (for live streams), fan subscriptions, and brand deals.
- Eligibility:
Requires a Page with 10,000+ followers, 600,000 minutes viewed in 60 days, 5+ active videos, and content that meets Facebook’s Monetization Policies.
- Content Requirements:
Videos must be at least 3 minutes long for full ad monetization.
Snapchat Spotlight Pay Rates and Monetization (2025)
- Unified Creator Monetization Program:
As of 2025, the original Spotlight Rewards Program has ended. Creators now monetize through ad revenue sharing on eligible Spotlight and Stories content.
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Eligibility Requirements:
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At least 50,000 followers
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At least 25 posts per month
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Posting on 10+ days in the last 28 days
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One of: 10 million Snap views, 1 million Spotlight views, or 12,000 hours of view time in 28 days
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Average CPM:
Snapchat does not publicly disclose specific CPM rates. Industry estimates and reports suggest payouts per 1,000 views are often lower and more variable than Facebook’s, with greater dependence on viral performance and audience engagement.
- Revenue Structure:
Revenue sharing from ads placed on your eligible content.
Which Platform Pays More?
- Facebook:
Typically pays more per 1,000 monetized views due to higher CPMs, broader ad demand, and transparent revenue sharing. Established creators in high-CPM markets (U.S., Canada, UK) see the best results.
- Snapchat Spotlight:
Has higher eligibility thresholds and less predictable payouts. Earning potential depends on achieving viral content and maintaining high engagement, but the average payout per 1,000 views is generally lower than Facebook’s.
Key Differences
| Platform | Average CPM per 1,000 Views | Revenue Share | Eligibility | Best For |
| $2–$5+ (up to $10+ in top markets) | 55% to creator | 10k+ followers, 600k+ mins | Long-form, evergreen, live | |
| Snapchat | Not disclosed, typically lower | Revenue share | 50k followers, high activity | Viral short-form, Gen Z |
Conclusion
In 2025, Facebook generally offers higher and more consistent pay rates for creators, especially those making longer videos and targeting premium audiences. Snapchat Spotlight can provide bursts of earnings for viral content, but its eligibility criteria and less transparent pay structure make steady monetization harder for most creators.
