Intro
Search Engine Optimisation is one of the most popular digital marketing strategies that Australian businesses are using to boost their online profile and get extra sales. In this short article, we take a closer look at SEO, specifically at the various types that are used by Australian businesses to boost their digital profile.
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Localised SEO – This is designed for businesses that serve their local community, when the focus is on a specific geographical area. Service companies are typically the ones that engage the services of a digital marketing agency with the aim of getting their brand known within their local area.
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E-Commerce SEO – Many shopping cart website businesses use a leading ecommerce SEO company to drive traffic to their store, and they do that by optimising the content on each page of the target site to become more visible to Google and other top search engines. Specific keywords and search terms are added to pages, and search engines recognise these terms and which boosts the rankings when certain search terms are used by consumers.
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Global SEO – This is ideal for multi-national companies and corporations with a global market; there are no borders with this type of SEO, and many different strategies are used to reach global markets. Of course, success is not an overnight thing; generally speaking, it takes a few months before you see positive changes and due to the ever-changing nature of the Internet, SEO work must be ongoing if you wish to retain a high Google search ranking. Click here for information on SEO guarantees in 2026.
How Does SEO Work?
In order to optimise a website for Google searches, you first need to find out what search terms people are using when they look for products and services. Generally, an SEO team would work with the top 5 search terms, and they would incorporate these into the page content of the target website. When changes are made to the target website, the SEO engineers have to wait until Google’s database is updated, and this occurs every 7-10 days, which means that optimisation has to be a gradual process. Once changes are registered, more changes can be made, and the results won’t show until Google makes its next sweep of the Internet.
What is the Optimum Situation?
The goal of SEO is to put the target website on page 1 of Google search results; the first 10 search results. This is not always possible; it very much depends on the sector, the client’s website and the algorithm; generally speaking, it might take 3-5 months to reach the top spot, and once you have reached that coveted position, you need ongoing SEO to retain the spot.
SEO is one of the most important digital marketing services for Australian businesses, and regardless of your sector, SEO can transform your business.
