Intro
Whether you're a freelance SEO, agency, or in-house marketer pitching link building services, having a clear and professional proposal is key in 2025. Clients want transparency, expected outcomes, and confidence in your process. This free template gives you exactly that.
📄 Link Building Proposal Template (2025 Edition)
Client: [Client Name] Prepared by: [Your Name or Agency Name] Date: [Insert Date] Website: [Client’s Website URL]
1. Executive Summary
Our goal is to increase your organic visibility, keyword rankings, and domain authority by securing high-quality, niche-relevant backlinks. This proposal outlines a scalable strategy using proven white-hat methods that align with Google’s 2025 guidelines.
2. Objectives
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Improve rankings for high-converting keywords
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Increase overall domain authority (DR)
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Build long-term SEO value with sustainable link acquisition
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Diversify your backlink profile
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Drive qualified referral traffic to target pages
3. Target URLs & Anchor Strategy
We will focus on the following pages for link building:
| Target URL | Focus Keyword | Suggested Anchor Text |
| [URL 1] | [Keyword 1] | [Anchor Text 1] |
| [URL 2] | [Keyword 2] | [Anchor Text 2] |
Anchor text diversity will follow best practices to maintain natural link profiles.
4. Link Types Included
We propose a mix of the following:
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Guest Posts on real, high-traffic sites
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Niche Edits in aged, indexed content
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Editorial Mentions where applicable
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Resource Page Links (for evergreen assets)
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Tier 2 Links (optional, to boost primary placements)
5. Timeline
| Milestone | Timeline |
| Link Prospecting & Approval | Week 1 |
| Content Creation | Week 2 |
| Link Placement & Reporting | Week 3–4 |
Ongoing campaigns will follow this cycle monthly.
6. Metrics & Reporting
Each month, we will provide a detailed report showing:
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Live URLs of placed links
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DR, traffic, and indexation status
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Anchor text used
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Keyword movement (tracked with Ranktracker)
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Link growth over time
7. Pricing
| Package | Number of Links | Cost | Delivery Time |
| Basic | 5 Links | $XXX | 2–3 Weeks |
| Standard | 10 Links | $XXX | 3–4 Weeks |
| Pro | 20+ Links | $XXX | Ongoing |
All placements are do-follow, permanent, and come from websites with real traffic and niche relevance.
8. Why Us?
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100% manual outreach—no automation or PBNs
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Transparent metrics before placement
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Real websites with real traffic
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Expert-written content for every link
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Trusted by SaaS, eCommerce, agencies, and startups
9. Add-On Services
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On-page SEO audits
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Technical SEO cleanup
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Local SEO optimization
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AI-powered keyword research via Ranktracker
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Competitor backlink gap analysis
10. Approval
If you’re ready to proceed, please confirm below:
Approved by: _______________________ Date: _______________________________
We look forward to helping [Client Name] achieve stronger rankings and sustainable growth.
Ranktracker: The Platform Behind the Proposal
This entire process is powered by Ranktracker—an all-in-one SEO platform used to:
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Find link opportunities
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Track keyword rankings
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Monitor backlink impact
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Audit site health
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Optimize future campaigns
Start building smarter, safer backlinks—powered by Ranktracker.
