Intro
CPM (cost per thousand impressions) is a key metric for creators looking to maximize video earnings. In 2025, both Facebook and YouTube remain the top platforms for video monetization, but their CPM rates and payout structures differ in important ways. Here’s how they stack up—and what creators need to know to choose the right platform.
Facebook CPM Rates (2025)
- Typical CPM Range:
$2–$5 for most creators, with premium niches (finance, tech, business) and U.S./Western Europe audiences reaching $8–$15+.
- Top Markets:
U.S. CPMs can exceed $20, but most creators see CPMs of $4–$10 in strong markets.
- Content Requirements:
Long-form videos (3+ minutes) with high engagement attract higher CPMs.
- Revenue Model:
In-stream ads, Ad Breaks, and bonus programs (until August 2025).
YouTube CPM Rates (2025)
- Typical CPM Range:
$4–$12 for most monetized views, with some finance, tech, or B2B niches going higher.
- RPM (Revenue per Mille):
Average RPM (real earnings per 1,000 total views) is often $1.50–$5 after factoring in non-monetized views.
- Top Markets:
U.S., UK, Canada, and Australia yield the highest CPMs.
- Content Requirements:
Long-form, advertiser-friendly, and evergreen videos generally get the best rates.
- Revenue Model:
AdSense, channel memberships, Super Chat, YouTube Premium revenue, and sponsorships.
Facebook vs YouTube CPM: Direct Comparison
| Platform | CPM Range (Monetized Views) | Average RPM (All Views) | Top-Earning Niches | Best Markets |
| $2–$5 (up to $15+) | $2–$5 | Finance, tech, education, business | U.S., UK, Canada, Europe | |
| YouTube | $4–$12 (up to $20+) | $1.50–$5 | Finance, tech, education, business | U.S., UK, Canada, Europe |
Which Platform Pays More?
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YouTube generally offers a higher CPM per monetized view, especially for top creators in premium niches. Its robust ad marketplace and global reach can produce standout CPMs—especially for evergreen content.
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Facebook is highly competitive, and some creators report Facebook CPMs rivaling or exceeding YouTube’s in certain niches and regions. Facebook is especially strong for viral content and videos targeting high-CPM countries.
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Real earnings (RPM) are often similar for general content, but high-value niches can push both platforms’ CPMs into double digits.
What Influences CPM on Both Platforms?
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Audience region: U.S. and Western Europe are most valuable.
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Niche: Finance, business, tech, and education pay the most.
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Content quality: Longer, advertiser-friendly videos attract better ads.
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Engagement: More watch time and interaction can push up CPM.
Conclusion
In 2025, YouTube generally offers higher CPMs than Facebook, but the gap is smaller than ever—especially for top Facebook creators in strong niches and markets. The best strategy? Many creators publish on both platforms to diversify and maximize their earnings.
