Intro
For creators targeting U.S. audiences, understanding Facebook's payment structure per 1,000 views is crucial. In 2025, earnings can vary based on several factors, including content type, audience engagement, and ad demand.
Estimated Earnings for 1,000 Facebook Video Views in the U.S.
In-Stream Ads (Long-Form Videos)
In the United States, the average Cost Per Mille (CPM) for Facebook ads is approximately $20.48, reflecting a highly competitive advertising market .(Fuel Online Digital Marketing Agency SEO)
Given that creators typically receive 55% of ad revenue:
- Estimated Earnings: 55% of $20.48 = $11.26 per 1,000 monetized views.(Lebesgue: AI CMO)
Facebook Reels
For short-form content like Facebook Reels, CPM rates are generally lower. Estimates suggest earnings range between $8.75 and $10 per 1,000 views, depending on factors such as audience engagement and content quality .(likefy)
Factors Influencing Earnings
Several elements can impact your earnings per 1,000 views:
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Audience Location: U.S. viewers command higher CPMs due to increased advertiser demand.
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Content Niche: Topics like finance, technology, and education often attract higher-paying advertisers.
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Engagement Metrics: Higher watch times, shares, and interactions can boost a video's visibility and revenue potential.
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Ad Placement and Format: Mid-roll ads in longer videos may offer better CPMs compared to pre-roll or post-roll ads.
Conclusion
In 2025, U.S.-based creators can expect to earn approximately $11.26 per 1,000 views on long-form videos with in-stream ads and between $8.75 and $10 for Facebook Reels. Maximizing earnings involves producing high-quality, engaging content tailored to U.S. audiences and aligning with advertiser interests.
