How the ‘Smarket’ Concept Uses AI-Driven Predictive Analysis in Sports Betting

Intro

As the world of continues to look for amenable and truly enjoyable solutions for both the operators and players, every new breakthrough in mass-implemented technology represents a new opportunity for growth. There are definitive upsides to finding new ways to redefine the edge, especially when the rest of the iGaming sector is so competitive.

Whether you’re a by-standing onlooker, a veteran of the sports betting world, or just a beginner looking to cut their teeth in this world, you’ll quickly observe that there is a rapid shift towards integration. Whether it’s by providing multiple tools and levers into the act of fixed or fluid odds, AI-driven automation, or new standards of operation, things are moving toward something year by year.

This type of automation-driven upside is why the industry is starting to call such betting markets the very portmanteau smarkets. They provide a very powerful vision of the future of betting, as BetBrain has observed through its aggregation of quickly-improving bookmaking services.

In this article, we will address, inspect, and even speculate on this reality. The truth is that you’re in a prime position to benefit from fairness and undeterred speed. These levers of operational upside may not seem particularly approachable at first, but their ceiling of enjoyment is undeniable. Allow us to explain why!

Why is it that the market has pivoted towards such ground-breaking technology?

It’s because more incoming traffic means more bets, which are strenuous for any system that wants to make the most of its popularity among bettors while offering an acceptable product. The truth is that online gambling is all about generating and setting up an environment that allows for proper optionality and competitiveness, but not at the expense of functionality.

As we stand right now, we can clearly say that artificial intelligence and its precursor element, data aggregation and management, are the most important trends in modern-day technology. It’s arguable whether AI is a bubble that is prone to bursting at some point, especially with how strongly the big tech world is pumping funds into it.

However, its impact on various lines of entertainment, including sports betting, is undeniable. The market understands that automation through well-trained models can be a tool that provides better scalability, not to mention efficiency with time and resources. As a result, it has become clearer and clearer why the iGaming world is adopting the smarket principle.

The big question remains: will bettors actually find its effects amenable and desirable? As we will discuss, there are signs that it is happening as such. You have the opportunity to showcase the right level of implementation within your own betting style!

Trained AI models and the value of timely input

One of the most important elements of this breakthrough level of tech implementation is _how _bookmakers use AI. As we’ve said, its entrance into the day-to-day operations is what gives it a very important position. The important, even interesting part about this is the fact that it gives value to both the bookie and the provider.

Let’s analyse it from the bookmaker’s point of view. Firstly, it can use such a system to implement the upside of predictive analytics as a way to set up the odds. The opening line (the initial odds) requires raw calculations. The model looks into historical data, analyses the circumstances that have defined similar events, and then assesses the current context that can identify patterns.

Based on those historical circumstances, a well-trained AI model can make predictive assessments by synthesising contextual data, turning it into modifiers that can affect percentages of success. Moreover, it makes tremendous level of use of new-age analytics. For example, advanced metrics in football are a good way of working with probabilities in the interest of addressing various chances of on-pitch production.

All of this raw data gets into the AI-driven predictive system, which also works really well with previous odds for similar circumstances, identifying the viable translation of probabilities into odds. However, we shouldn’t forget that odds are more than just visual representations of probabilities.

The vigorish, which acts as the house edge that a bookmaker retains for its commercial sustainability, has a certain footprint on every set of odds that you encounter on any given event. There are various ways of implementing the vig, hence the difference in odds from bookie to bookie.

How do you make use of it?

If you, the player, are making use of this kind of technology (given the mass availability of AI models), you can do something called obtaining a positive closing line value. Once again, the denomination is of American origin, given that they use their moneylines rather than adopting fractional or decimal odds.

A positive closing line value is when you beat the oddsmaker to the chase. There are circumstances when, for reasons such as erroneous human input, negative commercial leveraging, or just data bias from the predictive model, the initial odds are overstretched. They do not reflect the reality that the real probabilities would entail.

You would be scooping in, making a bet that is, in theory, more valuable than the odds that you wagered on suggest. If you bet on a favourite with odds close to being neutral, positive value would be when the bookmaker increased the odds for that favourite to win because it acknowledges their superiority. However, you’ve bet on more favourable odds.

It happens the same with the underdog. If you stake on odds that give that competitor a very long shot of winning, even if they are not that far behind, it’s likely that the oddsmaker will pivot toward more flattering odds. If that underdog pulls off the victory, you are looking at a higher payout.

Personalisation is a market-wide trend

Before we move toward the conclusion of this article, we thought that we needed to talk about one of the talked-about and pushed-upon features that smarkets want to implement: personalisation.

This phenomenon works on the same core principle of leveraging data management for calibrated decisions. This time, we are talking about the customer treatment dynamics. They are what an online casino, bookmaking-included, would make use of if it wants to make sure that it treats its customers based on how it understands them.

Naturally, a popular, high-traffic gambling platform with a high rate of retention and a low rate of churn would basically find it impossible to assign account managers and provide suggestions and personalised content. Once again, we are seeing a matter of scalability being perfectly applicable for streamlined and user-friendly operations.

This is where you’ll find a lot of value as a player.

Firstly, we should discuss the idea of live odds. This is how dynamic calculations in record time are becoming the norm during in-play betting. As the changes within the match dynamic are generating data, the odds are shifting almost instantly, with new odds coming as you follow them in real time. You are receiving fair oddsmaking, which is always positive.

Secondly, we need to address the suggested betting opportunities. Smarkets can make use of AI models in such a way that it provides intuitive opportunities for betting. If a smart sportsbook has managed your data in a way that identifies the sport, competition, and type of bet (acca, specific props, etc.) that you like to place, but also the stake amount, it can come with personalised opportunities, streamlining your path toward actually placing your bets without tedious navigation.

Thirdly (and lastly, for this point), you are looking at personalised promotional content. Whether you’re talking about straightforward bonus incentivisation whose terms and contents cater to your style or just premium odds, there are plenty of opportunities for an AI model to predict what you may like and prefer.

Conclusion

To close this article, the science of predictions is a very powerful tool when used in conjunction with the upside of mass implementation. As online bookies continue to modernise their platforms, such an approach will likely become the norm. Just make sure to play responsibly whenever you access any type of online bookmaking!