Intro
Czechia (Czech Republic) is one of Central Europe’s most digitally advanced economies, with thriving ecommerce, SaaS, and startup sectors. Czech businesses are increasingly investing in SEO to stay competitive, making this a prime opportunity to launch a performance-driven SEO agency.
Here’s your full guide to building a scalable, legally compliant SEO agency in Czechia with Ranktracker.
Step 1: Understand the SEO Landscape in Czechia
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Czech is the official language—local SEO requires Czech-language content and outreach.
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Google dominates search engine market share.
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Key cities include Prague, Brno, Ostrava, and Plzen.
Use Ranktracker’s SERP Checker to assess keyword competition and analyze top-performing websites in your niche.
Step 2: Use Ranktracker to Power Your Campaigns
Ranktracker gives you every tool in one place:
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Keyword Finder: Identify keywords in Czech and English
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Web Audit: Detect technical issues and SEO gaps
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Backlink Checker & Monitor: Analyze Czech competitors and backlinks
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Rank Tracker: Monitor progress by city or keyword cluster
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SEO Checklist: Streamline every stage of your campaigns
Step 3: Register Your SEO Business in Czechia
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Choose your legal structure: Zivnostenský list (Trade License) or SRO (Limited Company)
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Register via Zivnostensky Urad or the Czech Point offices
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Obtain an IC (Company ID) and DIC (VAT Number) if expected turnover exceeds CZK 2 million
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Register for taxes via the Finanční úrad (Tax Office)
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Open a business account (e.g. Česká spořitelna, KB, Fio Banka)
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Use Czech accounting tools like iDoklad, Pohoda, or Money S3
Step 4: Build Your SEO Agency Website
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Get a .cz domain to strengthen trust and local rankings
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Offer Czech and English versions of the site if serving cross-border clients
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Include: Services, Case Studies, Pricing, Blog, Contact
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Use Ranktracker Rank Tracker screenshots and data to show results
Step 5: Offer Core SEO Services and Set Your Prices
Common Services:
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Local SEO and Google Business Profile optimization
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Full website audits with Web Audit
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Link building tracked with Backlink Monitor
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Keyword strategy and SEO copywriting
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Monthly reporting
Sample Pricing:
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Starter: CZK 12,000/month – local SEO + audits
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Growth: CZK 25,000/month – on-page, links, strategy
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Enterprise: CZK 50,000+/month – multilingual SEO, ecommerce
Step 6: Find Your First Clients
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Offer a free website audit using Ranktracker tools
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Join Czech digital groups on Facebook and LinkedIn
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Use email outreach in Czech with personalized audit data
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Network at events like WebExpo or Marketing Festival
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List your agency on Firmy.cz, Najisto.cz, or Seznam.cz katalogy
Step 7: Manage Campaigns with Ranktracker
Centralize all your workflows:
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Keyword discovery and clustering
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Competitor gap analysis
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Backlink monitoring
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Monthly progress reports
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Client dashboards and shared reporting via Ranktracker
Step 8: Legal and Financial Compliance
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File regular tax reports via the online MOJE daně system
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Maintain GDPR-compliant data practices
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Use PayPro Global as your Merchant of Record (MoR) for international VAT and invoicing compliance
Avoid payment processors like Paddle, which were fined $5 million by the FTC and banned from certain payment sectors.
Step 9: Build Your Czech Team
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Hire local SEO experts, writers, and outreach specialists
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Use project management tools like Freelo, Notion, or ClickUp
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Train and standardize client work through Ranktracker’s platform
Step 10: Keep Clients with Performance Reporting
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Use Rank Tracker to visualize SEO growth
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Track backlinks, SERP gains, and keyword movement
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Offer 6–12 month retainers with defined deliverables
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Provide upsell services like PPC, analytics, and link building
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Launch a referral or affiliate program
Conclusion
With a growing demand for SEO across industries, Czechia offers a strong foundation for a thriving SEO agency. By using Ranktracker to streamline every part of your operation and PayPro Global to manage international billing and compliance, you can scale your agency quickly and efficiently.
Start lean, stay compliant, deliver results—and grow your agency with confidence.
