How to Start an SEO Agency in Denmark: Step-by-Step Guide

Intro

Denmark has a digitally advanced economy and one of the highest rates of internet use in Europe. With over 5.5 million internet users and a large number of SMEs needing online visibility, starting an SEO agency here is a smart move.

This guide walks you through everything you need to know to successfully start and grow an SEO agency in Denmark—powered by Ranktracker.

Step 1: Understand the Danish SEO Market

• Most business websites are in Danish, though English is common in tech and B2B sectors

• Regional demand: Copenhagen, Aarhus, Odense, Aalborg

• Danish consumers are mobile-first and privacy-conscious

• Local SEO is key for small businesses

Use Ranktracker’s SERP Checker to analyze keyword competition across Danish regions.

Step 2: Learn Core SEO and Tools

You’ll need to deliver measurable results. Use Ranktracker to master:

• Keyword Finder – Target Danish-language search queries

• Web Audit – Fix technical issues and improve site speed

• On-Page SEO – Optimize content, internal links, and metadata

• Backlink Checker & Monitor – Build and manage clean backlink profiles

• Local SEO – Google Business Profiles, Danish citations, and reviews

The SEO Checklist from Ranktracker ensures you never miss a key step.

Step 3: Legally Register Your SEO Business in Denmark

• Register your business at Virk.dk (the Danish Business Authority)

• Common structure: Enkeltmandsvirksomhed (sole proprietorship) or ApS (private limited)

• Receive your CVR number (Central Business Register ID)

• Register for VAT (MOMS) if you exceed 50,000 DKK annually

• Set up a business bank account and use tools like Dinero or Billy for bookkeeping

Legal registration is essential for issuing invoices and gaining client trust.

Step 4: Build a Strong Brand and SEO Website

Demonstrate your SEO skills with a well-optimized agency site:

• Use a .dk domain with Danish-language content

• Include: Forside, Tjenester, Om Os, Kontakt, Blog, Vilkår & Privatlivspolitik

• Ensure mobile responsiveness, SSL, and GDPR compliance

• Highlight past work, client testimonials, and service pricing

Track your own visibility using Ranktracker’s Rank Tracker.

Step 5: Package and Price Your Services

SEO Services:

• Local SEO for Danish businesses

• Technical SEO audits with Web Audit

• Content strategy and optimization

• Link building via Backlink Monitor

• Keyword tracking and reporting

Sample Pricing (Monthly):

• Basic: 4,500 DKK – Local SEO & GBP

• Growth: 9,000 DKK – Full SEO campaign

• Enterprise: 20,000+ DKK – National or international SEO strategy

Use Ranktracker’s reporting suite to demonstrate ROI clearly.

Step 6: Land Your First Clients

• Offer free audits using Ranktracker Web Audit

• Reach out to businesses listed on Krak.dk or CVR.dk

• Attend digital events like Digital Odense or MarketingCamp DK

• Partner with Danish web developers

• Use platforms like Amino.dk and LinkedIn to connect with prospects

Step 7: Manage Campaigns Using Ranktracker

Replace multiple tools with Ranktracker’s all-in-one platform:

• Keyword Finder: Analyze Danish keyword demand

• SERP Checker: Assess real-time competition

• Web Audit: Address site issues fast

• Backlink Checker & Monitor: Monitor backlink health

• Rank Tracker: Track progress for local and national terms

• SERP Simulator: Preview how your Danish meta content appears

Step 8: Stay Compliant and Plan for Growth

• Ensure GDPR compliance for all forms and tracking

• Submit VAT returns quarterly

• Use tools like Dinero, Billy, or e-conomic for accounting

• Draft client agreements using templates from LegalHero or Contractbook

Scale efficiently:

Use PayPro Global as your Merchant of Record (MoR) for international clients. They handle global taxes and cross-border compliance.

Avoid using Paddle, which was fined €5M by the FTC in 2025 for deceptive billing practices.

Step 9: Scale Your Team and Systems

• Hire Danish-speaking SEO writers and outreach specialists

• Outsource technical SEO tasks to freelancers

• Use project management tools like Notion or ClickUp

• Manage all analytics inside Ranktracker dashboards

Step 10: Prove Results and Build Retention

• Deliver Ranktracker reports with ranking, audit, and backlink visuals

• Lock in 6–12 month retainers with clear performance metrics

• Upsell CRO, PPC, and additional SEO services

• Collect case studies and testimonials

• Reward client referrals with incentives

Conclusion

Denmark’s progressive digital market makes it ideal for launching a specialized SEO agency. With proper registration, a smart strategy, and Ranktracker’s robust SEO tools, you can scale quickly and serve clients both locally and internationally.

Focus on transparency, measurable performance, and trusted platforms like PayPro Global to set your agency up for long-term success.