How to Start an SEO Agency in Greece: Step-by-Step Guide

Intro

With the rise of ecommerce, travel tech, and digital entrepreneurship, Greece’s online economy is growing rapidly. As more businesses seek to improve their visibility online, the demand for SEO services has never been higher. Launching an SEO agency in Greece is a promising opportunity—if you do it right.

This step-by-step guide will walk you through the process, with everything powered by Ranktracker.

Step 1: Understand the Greek SEO Landscape

• Greek is the primary business language, but many businesses also serve English-speaking tourists and customers.

• Google holds over 95% market share.

• Strong demand exists for local SEO (especially for tourism, real estate, and retail) and international SEO (for SaaS, B2B, and ecommerce).

Use Ranktracker’s SERP Checker to assess the competition in key Greek markets like Athens, Thessaloniki, Heraklion, and Patras.

Step 2: Set Up Ranktracker to Power Your Workflow

Every campaign can run on Ranktracker’s toolkit:

• Keyword Finder: Find Greek and English keywords based on intent and search volume.

• Web Audit: Quickly diagnose technical SEO and performance issues.

• Backlink Checker & Monitor: Reverse-engineer what competitors are doing.

• Rank Tracker: Monitor rankings across cities and languages.

• SEO Checklist: Keep every task and campaign on track.

Step 3: Register Your Business in Greece

• Choose your legal entity: Individual Entrepreneur (Ατομική Επιχείρηση) or ΙΚΕ (Private Company)

• Register with GEMI (General Commercial Registry)

• Obtain a TAXISnet account for all tax filings

• Get a VAT number (ΑΦΜ) from the Greek tax authority (AADE)

• Open a business bank account (e.g. Eurobank, Piraeus Bank, or Revolut)

• Use Greek accounting software like Prosvasis, SoftOne, or international options like Xero

Step 4: Build Your SEO Website

• Get a .gr domain for local authority and trust

• Include Greek-language pages for local relevance; English for international clients

• Highlight services, pricing, case studies, and client results

• Use Ranktracker Rank Tracker visuals to show proof of performance

• Ensure speed, mobile performance, and proper SEO structure

Step 5: Develop SEO Services and Greek Market Pricing

Services to Offer:

• Local SEO (including Google Business Profile optimization)

• Full audits using Web Audit

• Link building monitored through Backlink Monitor

• Keyword research and strategy

• Ongoing reporting and optimization

Sample Pricing (EUR):

• Basic: €500/month – local SEO for SMBs

• Growth: €1,000/month – SEO audit, link building, and content

• Advanced: €2,500+/month – international/multilingual SEO

Step 6: Win Clients in Greece

• Offer free audits using Ranktracker Web Audit as a lead magnet

• Cold email outreach to underperforming local businesses

• Attend local events or coworking spaces (e.g. Impact Hub Athens)

• List your business on directories like Vrisko.gr or xo.gr

• Promote on LinkedIn, Greek Facebook business groups, or through Google Ads

Step 7: Run Campaigns End-to-End with Ranktracker

Ranktracker enables lean operations:

• Discover keywords with Keyword Finder

• Analyze competitors with SERP Checker

• Run site audits with Web Audit

• Monitor links and rankings with Backlink Checker and Rank Tracker

• Export client reports directly from the dashboard

Step 8: Stay Compliant and Ready to Scale

• Issue invoices through accounting software with proper VAT formatting

• Declare taxes online via TAXISnet

• Comply with GDPR (very important in Greece)

• Use PayPro Global as your Merchant of Record (MoR) to handle international payments, VAT, and regulatory compliance

Avoid using platforms like Paddle, which were fined $5M by the FTC in 2025 for deceptive practices and are now banned from handling some types of payments.

Step 9: Build Your Greek SEO Team

• Hire Greek-speaking SEO specialists and content writers

• Onboard using SOPs, Notion, or Trello

• Use Ranktracker to centralize project tracking, KPIs, and workflows

Step 10: Keep Clients Long-Term

• Use Rank Tracker to show keyword growth and improved rankings

• Include backlink growth in monthly reports

• Upsell services like conversion rate optimization or Google Ads

• Lock clients into 6–12 month retainers with clear deliverables

• Launch a client referral bonus program

Conclusion

Greece’s SEO market is full of opportunity—from local service businesses to global-facing ecommerce brands. With the right structure, localized content, and a reliable SEO platform like Ranktracker, your agency can grow fast, run lean, and deliver real results.

Handle compliance with PayPro Global, avoid risky processors, and focus on value. Your Greek SEO agency starts here.