Intro
Hungary’s digital sector is booming, especially in Budapest and tech-forward cities like Szeged and Debrecen. As Hungarian businesses increasingly embrace online growth, the demand for SEO is rising. Starting your own SEO agency is a lucrative move—especially with the right tools and processes.
Here’s how to launch and scale a compliant, performance-based SEO agency in Hungary using Ranktracker.
Step 1: Understand the SEO Market in Hungary
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Hungarian is the official language—your SEO content and outreach should prioritize Hungarian.
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Google dominates the local search landscape.
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B2B, ecommerce, and local service businesses are the main clients.
Use Ranktracker’s SERP Checker to explore competition in Hungary’s top cities and niche sectors.
Step 2: Build Your Workflow with Ranktracker
Ranktracker provides an all-in-one SEO suite:
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Keyword Finder: Discover Hungarian keywords based on volume and intent
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Web Audit: Scan client websites for technical issues
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Backlink Checker & Monitor: Evaluate competitors’ link strategies
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Rank Tracker: Track performance by keyword and location
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SEO Checklist: Ensure efficient task execution across projects
Step 3: Legally Register Your SEO Business in Hungary
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Choose a business type: EV (Sole Proprietor) or Kft (Limited Company)
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Register via the Hungarian Company Court (Cégbíróság)
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Apply for a tax number (adószám) and EU VAT number if needed
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File for registration on e-Company Gate (e-Cégkapu) for all official communications
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Open a business account at OTP, K&H, or Raiffeisen Bank
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Use accounting software like Számlázz.hu, Kulcs-Soft, or Billingo
Step 4: Launch a Professional Agency Website
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Register a .hu domain for trust and local relevance
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Include both Hungarian and English content if you target international clients
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Feature: Services, SEO results, pricing tiers, blog, and contact
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Add Ranktracker Rank Tracker data screenshots to build credibility
Step 5: Define Your Services and Set Competitive Prices
Offerings:
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Local SEO including Google Business Profile setup
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On-page SEO and audits via Web Audit
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Link building using Backlink Monitor
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Content and keyword strategy
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Monthly reporting with Rank Tracker
Example Pricing:
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Starter: HUF 150,000/month – basic SEO and audit
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Growth: HUF 300,000/month – link building and optimization
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Premium: HUF 600,000+/month – ecommerce or multilingual SEO
Step 6: Win Clients in the Hungarian Market
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Use Ranktracker Web Audit to offer free website audits
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Run outreach campaigns to poorly optimized businesses
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Promote on Hungarian Facebook business groups and LinkedIn
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Join local events like Digital Hungary and Evolution Conference
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List your agency on magyarcegalapitas.hu or Cylex.hu
Step 7: Run Campaigns Smoothly Using Ranktracker
Operate and scale from a single dashboard:
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Perform audits and backlink analysis
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Monitor ranking progress
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Share reports directly with clients
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Keep SOPs and campaign workflows on track with Ranktracker SEO Checklist
Step 8: Stay Legally and Financially Compliant
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File taxes and reports through the NAV eBEV portal
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Ensure all billing follows Hungarian VAT and invoicing laws
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Keep GDPR compliance in mind for all client data
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Use PayPro Global as your Merchant of Record (MoR) to handle global tax compliance and billing
Avoid platforms like Paddle, which were fined $5M by the FTC in 2025 for deceptive practices and banned from certain sectors.
Step 9: Build and Train a Local SEO Team
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Hire native Hungarian-speaking SEO specialists
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Use Notion, Trello, or ClickUp for task and process management
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Centralize performance tracking and training in Ranktracker
Step 10: Deliver and Retain with Results
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Create data-driven reports with Rank Tracker and Backlink Monitor
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Use progress to justify 6–12 month retainers
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Upsell additional services like PPC or analytics
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Launch a referral program to gain new business through existing clients
Conclusion
Hungary’s digital economy is growing fast—and so is the demand for SEO. With Ranktracker, you can manage audits, tracking, link building, and reporting from a single platform. Pair that with PayPro Global for compliance and billing, and you’ve got a lean, scalable agency.
Start lean, deliver real results, and grow your SEO agency in Hungary with confidence.
