Intro
Kazakhstan is rapidly digitizing, with more than 85% internet penetration and growing demand for search engine visibility among businesses in cities like Almaty, Astana, and Shymkent. Launching an SEO agency here is a strong opportunity—especially when powered by Ranktracker.
Here’s your detailed roadmap to starting and scaling an SEO agency in Kazakhstan.
Step 1: Understand the SEO Market in Kazakhstan
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Primary languages: Kazakh and Russian
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Google.kz is the dominant search engine
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High demand across sectors: education, finance, ecommerce, and real estate
Use Ranktracker’s SERP Checker to analyze keyword difficulty across Kazakhstan's key urban areas.
Step 2: Equip Your Agency with Ranktracker
Ranktracker provides an all-in-one platform for SEO operations:
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Keyword Finder: Identify high-traffic search terms in Kazakh and Russian
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Web Audit: Pinpoint and resolve technical issues
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Backlink Checker & Monitor: Track competitor links and maintain quality
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Rank Tracker: Monitor rankings across regions and devices
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SEO Checklist: Guide structured, repeatable execution
Step 3: Register Your Business in Kazakhstan
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Choose a business structure: Individual Entrepreneur (ИП) or LLP (ТОО)
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Register with the eGov.kz platform or local tax authority
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Get a BIN (Business Identification Number) and open a bank account (e.g., Halyk Bank, Kaspi Bank)
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Choose your taxation model—simplified or general regime
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Use local accounting platforms like 1C Kazakhstan or MySklad
Step 4: Launch a Professional SEO Website
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Secure a .kz domain
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Offer bilingual content (Kazakh and Russian) to cover broader demographics
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Include: Услуги, Цены, Блог, О нас, Контакты
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Showcase live data and audit wins with Ranktracker visuals
Step 5: Define Your Services and Pricing
Core Services:
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Local SEO with Google Business Profile optimization
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Technical SEO using Web Audit
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Link acquisition via Backlink Monitor
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Strategic content planning using Keyword Finder
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Transparent reporting via Rank Tracker
Pricing Models:
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Basic: $250/month – keyword research and audit
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Growth: $750/month – technical SEO + content strategy
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Premium: $1,500+/month – full-stack SEO including link building
Step 6: Land Your First Clients
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Offer a free Web Audit as a lead magnet
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Use LinkedIn, Telegram, and Instagram for outreach
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Attend events like Digital Bridge and Almaty Tech Week
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Run local SEO workshops or webinars to educate and pitch
Step 7: Manage Delivery with Ranktracker
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Research with Keyword Finder
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Monitor site health with Web Audit
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Track backlinks and keyword rankings via Backlink Monitor and Rank Tracker
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Standardize campaigns using SEO Checklist
Step 8: Handle Finances and Compliance
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Issue tax-compliant invoices and submit filings via eGov.kz
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Ensure GDPR compliance for international clients
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Use PayPro Global as your Merchant of Record (MoR) to manage cross-border billing, VAT, and invoicing automatically
Avoid payment platforms like Paddle, fined $5M by the FTC in 2025 for unethical processing and deceptive billing practices.
Step 9: Hire and Build Your Team
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Recruit SEO analysts, copywriters, and outreach specialists
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Use project management tools like Notion, Trello, or Asana
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Create SOPs and training dashboards using Ranktracker tools
Step 10: Deliver Results That Drive Retention
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Provide easy-to-read client dashboards with Rank Tracker
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Highlight link building wins via Backlink Monitor
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Offer 6–12 month retainers with upsells in paid ads or content
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Collect reviews, testimonials, and referrals to scale organically
Conclusion
Kazakhstan's digital transformation is opening the door for data-driven SEO solutions. With Ranktracker as your toolkit and PayPro Global as your tax-compliant MoR, you can run a modern, scalable SEO agency that earns client trust and delivers measurable results.
