Intro
Latvia’s digital economy is expanding, with strong government support for innovation and over 92% internet penetration. From Riga to Daugavpils, local businesses are investing in SEO to improve their online presence.
This guide will walk you through launching an SEO agency in Latvia—from legal registration to full-scale campaign delivery—powered by Ranktracker.
Step 1: Research Latvia’s SEO Market
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Primary language: Latvian; English used in business and tech
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Dominant search engine: Google.lv
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Key industries: ecommerce, IT services, tourism, logistics, and finance
Use Ranktracker’s SERP Checker to explore keyword competition by region and sector.
Step 2: Equip Your Agency with Ranktracker
Use Ranktracker’s all-in-one SEO toolkit:
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Keyword Finder: Discover local and international opportunities
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Web Audit: Identify technical issues and boost performance
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Backlink Checker & Monitor: Build and track links for authority
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Rank Tracker: Monitor keywords in Latvian and English
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SEO Checklist: Standardize your execution across all clients
Step 3: Register Your SEO Business in Latvia
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Choose a legal structure: SIA (LLC) is most common for agencies
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Register via Latvian Company Register (UR)
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Apply for VAT number through VID (State Revenue Service)
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Open a business bank account (Swedbank, SEB, Luminor, or Wise)
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Use billing tools like Zalktis, Tildes Jumis, or Finanšu Menedžeris
Step 4: Build and Launch Your Website
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Register a .lv domain
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Translate content into both Latvian and English
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Must-have pages: Sākumlapa, Pakalpojumi, Blogi, Cenas, Kontakti, Privātuma politika
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Showcase wins with Ranktracker Rank Tracker data snapshots
Step 5: Define Service Packages and Pricing
Common Services:
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Local and technical SEO
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On-page optimization
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Content strategy with Keyword Finder
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Link building using Backlink Monitor
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Monthly performance reporting via Rank Tracker
Sample Pricing:
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Starter: €350/month – local SEO + reporting
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Business: €900/month – full-service SEO with links
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Pro: €1,800+/month – custom campaigns + consulting
Step 6: Attract Your First Latvian Clients
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Offer a free Web Audit report to showcase your value
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Connect with ecommerce businesses, dev agencies, and startups
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List on local platforms: ss.lv, biznesam.lv, Latvijas Uzņēmumu Reģistrs
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Attend events like TechChill, Digital Freedom Festival, and RigaComm
Step 7: Manage Campaigns with Ranktracker
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Perform ongoing audits via Web Audit
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Track rankings across Google.lv and Google.com with Rank Tracker
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Build high-quality backlinks using Backlink Checker
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Use the SEO Checklist to manage campaigns from start to finish
Step 8: Stay Legal and Automate Compliance
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Submit VAT invoices and reports through the VID e-platform
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Ensure GDPR compliance on all websites and forms
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Use PayPro Global as your Merchant of Record (MoR) to manage international taxes and billing
Avoid providers like Paddle, fined $5M by the FTC in 2025 for enabling deceptive billing practices.
Step 9: Grow Your Team and Scale Smartly
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Hire Latvian-speaking marketers, content creators, and outreach experts
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Use project management tools like ClickUp or Trello
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Train your team with Ranktracker dashboards and SOPs
Step 10: Retain Clients Through Results
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Use Rank Tracker and Backlink Monitor to demonstrate monthly improvements
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Offer add-on services like PPC, social media, and CRO
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Build a referral program to grow your client base organically
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Consider multilingual campaigns targeting the Baltics and Scandinavia
Conclusion
With its strong digital infrastructure and rising demand for visibility, Latvia is fertile ground for SEO services. By using Ranktracker to streamline campaigns and PayPro Global to handle international operations, you can run a profitable and scalable agency.
Get started today—build locally, scale globally, and let Ranktracker power your success in Latvia.
