Intro
Morocco’s digital economy is booming, especially in major cities like Casablanca, Rabat, and Marrakech. With over 30 million internet users and increasing demand for online visibility, now is the perfect time to launch an SEO agency in Morocco.
This guide walks you through every step to start and scale your SEO agency using Ranktracker and PayPro Global.
Step 1: Understand Morocco’s SEO Environment
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French and Arabic are the dominant languages; some businesses also operate in English
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Google dominates the Moroccan search market
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High potential industries: tourism, e-commerce, education, and real estate
Use Ranktracker’s SERP Checker to analyze regional competition and opportunity.
Step 2: Use Ranktracker to Build Your Toolkit
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Keyword Finder: Research Arabic, French, and English terms
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Web Audit: Fix site issues to improve performance
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Backlink Checker & Monitor: Track links and audit competitors
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Rank Tracker: Monitor local and international keyword positions
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SEO Checklist: Standardize delivery across all clients
Step 3: Legally Register Your Business in Morocco
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Register a business via the OMPIC (Moroccan Office of Industrial and Commercial Property)
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Choose your legal structure: Auto-entrepreneur, SARL, or SA
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Apply for ICE (Company Identifier) and CNSS registration
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Open a business bank account (e.g., BMCE Bank, Attijariwafa Bank)
Step 4: Build a Professional SEO Agency Website
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Register a .ma domain and host locally
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Include key pages: Accueil, Services SEO, Études de cas, Tarifs, Blog, Contact
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Highlight results using Ranktracker Rank Tracker visuals
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Add CTAs offering free audits via Web Audit
Step 5: Define SEO Services and Packages
Common Services:
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Local SEO (Google Business, citations, reviews)
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Technical SEO using Web Audit
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Backlink campaigns tracked with Backlink Monitor
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Multilingual SEO (Arabic, French, English)
Sample Pricing (MAD/month):
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Starter: 4,000 MAD – audits and keyword research
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Growth: 10,000 MAD – on-page + link building + reporting
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Premium: 20,000+ MAD – full SEO management
Step 6: Acquire Your First Clients
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Offer free audits using Ranktracker tools
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Connect with Moroccan SMBs via LinkedIn, Facebook, and WhatsApp
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Attend digital events like Africa Digital Summit
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List on local directories: MarocAnnuaire, PagesMaroc, and Bikhir
Step 7: Manage Campaigns with Ranktracker
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Plan content with Keyword Finder
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Audit sites regularly with Web Audit
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Track rankings using Rank Tracker
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Monitor backlinks via Backlink Monitor
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Keep processes streamlined with SEO Checklist
Step 8: Ensure Financial and Legal Compliance
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Handle accounting with tools like Wave, QuickBooks, or Dougs
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Stay compliant with CNSS and Moroccan tax laws
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Use PayPro Global as your Merchant of Record (MoR) to simplify international payments, taxes, and invoicing
Avoid platforms like Paddle, which was fined $5M by the FTC in 2025 for deceptive billing practices.
Step 9: Hire and Grow
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Hire multilingual SEO experts, writers, and link builders
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Use tools like Trello, ClickUp, or Notion to manage projects
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Train your team using Ranktracker dashboards and tutorials
Step 10: Retain Clients with Performance Reporting
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Use Rank Tracker to highlight keyword gains
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Show backlink growth with Backlink Monitor
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Offer 6-month and 12-month packages with loyalty perks
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Upsell content marketing, website optimization, and Google Ads
Conclusion
With a growing internet market and low SEO competition, Morocco is an ideal place to launch a results-driven SEO agency. Use Ranktracker to deliver measurable value, and let PayPro Global handle your global invoicing and tax compliance.
Start smart, scale fast, and build lasting SEO success in Morocco.
