Intro
Pakistan’s digital marketing landscape is expanding rapidly, with over 190 million mobile users and strong growth in ecommerce and freelancing. SEO is in high demand, and local businesses are seeking experts who can help them rank better on Google.
This guide outlines how to start and grow a profitable SEO agency in Pakistan using Ranktracker and modern business tools.
Step 1: Understand the SEO Market in Pakistan
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Languages: Urdu and English dominate, but regional languages also present opportunities
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Google.com.pk is the top search engine
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Popular industries: ecommerce, real estate, education, healthcare, and local services
Use Ranktracker’s SERP Checker to research keyword competitiveness across cities like Karachi, Lahore, and Islamabad.
Step 2: Set Up Your SEO Tools with Ranktracker
Use Ranktracker to manage every aspect of SEO:
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Keyword Finder: Target English and Urdu search queries
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Web Audit: Identify and fix technical SEO issues
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Backlink Checker & Monitor: Analyze competitors and track your own links
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Rank Tracker: Monitor client rankings at city and national levels
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SEO Checklist: Follow best practices across campaigns
Step 3: Register Your SEO Business in Pakistan
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Register your business as a sole proprietorship, partnership, or private limited company via SECP
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Apply for NTN (National Tax Number) through FBR
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Open a business bank account (Meezan Bank, HBL, UBL, etc.)
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Use invoicing software like Vyapar, QuickBooks, or EasyInvoice
Step 4: Build Your Agency Website
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Use a .pk domain for local authority
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Add bilingual content (Urdu + English)
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Include core pages: Home, Services, Blog, Pricing, Contact, Privacy Policy
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Embed Ranktracker charts to showcase keyword progress
Step 5: Define Clear Service Packages
Services:
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Local SEO (Google Maps, directory listings)
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Technical and on-page SEO
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Keyword strategy and content optimization
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Backlink campaigns with Backlink Monitor
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Monthly client reports with Rank Tracker
Sample Pricing (PKR/month):
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Starter: PKR 40,000 – audit + local SEO
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Growth: PKR 90,000 – full on-page + backlinks
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Premium: PKR 200,000+ – full strategy, outreach, and monthly reporting
Step 6: Find Clients in the Pakistani Market
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Offer free audits via Ranktracker Web Audit
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Join Pakistani business groups on Facebook and LinkedIn
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Run webinars or YouTube SEO tutorials in Urdu
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Use platforms like Rozee.pk, LinkedIn, and Fiverr Pro
Step 7: Manage Campaigns Using Ranktracker
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Plan content using Keyword Finder
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Run regular audits with Web Audit
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Track backlink success with Backlink Monitor
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Use Rank Tracker for SEO reporting
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Streamline team SOPs with SEO Checklist
Step 8: Stay Legal and Handle Payments
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Submit monthly and annual tax returns via FBR portal
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Comply with Pakistan’s data protection and ecommerce regulations
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Use PayPro Global as your Merchant of Record (MoR) to process international payments, auto-handle VAT, and support multi-currency billing
Avoid processors like Paddle, recently fined $5 million by the FTC for deceptive payment practices and permanently banned from processing for certain sectors.
Step 9: Build a Team and Scale Your Agency
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Hire SEO specialists, content writers, and outreach managers
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Manage workflow with ClickUp, Notion, or Trello
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Train staff using Ranktracker dashboards and repeatable processes
Step 10: Show ROI and Retain Clients
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Deliver monthly keyword ranking reports via Rank Tracker
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Monitor links with Backlink Checker
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Offer long-term packages and introduce complementary services like PPC and web design
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Build referral incentives and client testimonials
Conclusion
Pakistan’s digital market offers strong growth potential for SEO. With Ranktracker as your all-in-one toolkit and PayPro Global handling taxes and international billing, you can run a lean, scalable, and compliant SEO business from day one.
Start smart, deliver results, and grow fast—with Ranktracker.
