Intro
Romania has become one of Europe’s fastest-growing digital markets. With a tech-savvy population, a thriving startup ecosystem, and strong EU support, it’s a perfect landscape for launching a performance-driven SEO agency.
This guide outlines everything you need to build, run, and scale your SEO agency in Romania using Ranktracker.
Step 1: Know the Romanian SEO Market
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Romanian is the official language—target local businesses with Romanian content.
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Google is the dominant search engine.
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Main business hubs include Bucharest, Cluj-Napoca, Timișoara, Iași, and Brașov.
Use Ranktracker’s SERP Checker to analyze competition by city and industry.
Step 2: Run Your Entire SEO Workflow with Ranktracker
Use Ranktracker’s full suite to streamline every service:
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Keyword Finder: Discover high-intent Romanian keywords
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Web Audit: Uncover and fix technical SEO issues
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Backlink Checker & Monitor: Monitor Romanian and EU competitors
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Rank Tracker: Track keyword performance by region
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SEO Checklist: Stay consistent with scalable processes
Step 3: Register Your SEO Business in Romania
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Choose your structure: PFA (Sole Proprietor) or SRL (Limited Company)
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Register with ONRC (Romanian Trade Registry)
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Get a CIF (tax identification code)
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Register for VAT if revenue exceeds RON 300,000/year
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Open a business account at Banca Transilvania, ING, or BRD
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Use billing and accounting tools like FGO.ro or SmartBill
Step 4: Launch a Professional SEO Website
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Secure a .ro domain for trust and visibility
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Offer Romanian and English versions
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Include: Services, Pricing, SEO Results, Blog, Contact
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Use Ranktracker Rank Tracker reports to showcase proof of success
Step 5: Define Your SEO Services and Price Them for the Market
Common Services:
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Local SEO + Google Business Profile setup
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Technical audits via Web Audit
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Backlink strategy tracked in Backlink Monitor
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Romanian keyword research + content
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Transparent monthly reporting
Example Pricing:
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Starter: RON 2,000/month – local SEO basics
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Growth: RON 4,000/month – on-page, links, reporting
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Premium: RON 8,000+/month – ecommerce, multilingual SEO
Step 6: Attract Your First Romanian Clients
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Offer a free audit using Ranktracker tools
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Use email outreach to businesses with SEO gaps
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Attend local events like GPeC Summit and Digital Marketing Forum
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Join Romanian LinkedIn, Facebook, and Reddit business groups
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List on local directories like Pagini Aurii, Ziarul Financiar, and Termene.ro
Step 7: Use Ranktracker to Manage Campaigns
Your Ranktracker dashboard will cover:
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Keyword planning
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Competitor benchmarking
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Audit issue resolution
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Backlink analysis
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Report generation
Step 8: Legal & Financial Compliance in Romania
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File reports and taxes through ANAF (the tax agency)
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Comply with GDPR and national data laws
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Invoice clients using SmartBill, FGO, or PayPro Global
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Use PayPro Global as your Merchant of Record (MoR) to manage international taxes, compliance, and billing
Avoid platforms like Paddle, which were fined $5 million by the FTC in 2025 for deceptive practices and are banned from certain sectors.
Step 9: Build a Local Team
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Hire Romanian-speaking SEO experts, writers, and link builders
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Use tools like Notion, Trello, or Asana for task management
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Systemize and train using Ranktracker workflows
Step 10: Deliver Real Results to Retain Clients
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Track traffic and ranking improvements with Rank Tracker
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Monitor link growth with Backlink Monitor
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Offer 6–12 month retainers with clear milestones
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Upsell CRO, content, PPC, and analytics
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Launch a client referral program to drive growth
Conclusion
Romania’s fast-growing online market is ripe for scalable SEO services. With Ranktracker, you can manage all SEO functions from one platform. And with PayPro Global, you can stay compliant and invoice internationally with confidence.
Start lean, stay compliant, and scale fast—your Romanian SEO agency can thrive with the right systems in place.
