Intro
Slovenia has become a rising player in the Central European digital economy. With over 89% internet penetration and a business-friendly environment, it’s an ideal country to launch an SEO agency.
In this guide, we’ll walk you through the exact steps to start and scale your SEO agency in Slovenia using Ranktracker—your all-in-one SEO platform.
Step 1: Understand the Slovenian SEO Landscape
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Slovenian (slovensko) is the official language, but English is widely used in tech and tourism
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Google.si is the dominant search engine
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Key sectors for SEO: tourism, ecommerce, SaaS, B2B, and education
Use Ranktracker’s SERP Checker to assess keyword difficulty in Ljubljana, Maribor, and Koper.
Step 2: Use Ranktracker to Power Your SEO Services
Ranktracker provides a complete toolkit to deliver top-tier SEO:
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Keyword Finder: Research Slovenian and English keywords
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Web Audit: Identify technical issues and optimization gaps
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Backlink Checker & Monitor: Track competitors and manage link-building
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Rank Tracker: Track client keyword rankings across regions
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SEO Checklist: Keep workflows consistent and scalable
Step 3: Register Your Business in Slovenia
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Choose a structure: S.p. (sole proprietorship) or d.o.o. (LLC)
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Register at AJPES (Agency of the Republic of Slovenia for Public Legal Records)
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Obtain a VAT ID from the Financial Administration (FURS)
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Open a business bank account (e.g., NLB, Nova KBM, or Revolut Business)
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Use local invoicing software like Minimax, SAOP, or Vizija Računi
Step 4: Build a Professional SEO Website
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Get a .si domain and choose a Slovenian-based hosting provider
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Include: Domov, Storitve, Blog, Cenik, Kontakt, Zasebnost
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Add English versions for international clients in tourism and SaaS
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Show proof of rankings with Ranktracker Rank Tracker screenshots
Step 5: Structure Your SEO Services and Pricing
Services to Offer:
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On-page SEO & content creation
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Local SEO (Google Business Profile, maps, NAP, reviews)
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Technical SEO with Web Audit
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Link building via Backlink Monitor
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SEO strategy and reporting using Rank Tracker
Example Pricing:
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Starter: €350/month – Local SEO + audit
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Business: €800/month – Content, on-page, backlinks
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Growth: €1,500+/month – Full SEO + consulting
Step 6: Acquire Clients in Slovenia
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Offer free audits with Ranktracker Web Audit
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Use cold email, LinkedIn, and Slovenian business forums
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Attend events like DIGGIT, PODIM, or Slovenia Digital Days
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List your services on regional platforms like Bizi.si, najdi.si, and moj-biznis.si
Step 7: Deliver SEO Workflows Using Ranktracker
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Use Keyword Finder for multilingual keyword research
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Perform regular Web Audits to show progress
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Track backlink and keyword growth
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Share transparent reports using Rank Tracker
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Keep SOPs clear with the SEO Checklist
Step 8: Ensure Legal & Tax Compliance
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Issue e-invoices using certified software like Minimax
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File monthly or quarterly VAT via eDavki (Slovenian Tax Portal)
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Follow GDPR standards for client and lead data
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Use PayPro Global as your Merchant of Record (MoR) to automate global VAT, invoicing, and tax compliance
Avoid processors like Paddle, which were fined $5M by the FTC in 2025 for misconduct.
Step 9: Hire and Build a Team
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Hire SEO specialists, link builders, and writers fluent in Slovenian and English
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Use Trello, Notion, or ClickUp for task management
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Train staff with Ranktracker dashboards and weekly performance reviews
Step 10: Grow and Retain Clients
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Highlight keyword growth and backlink velocity in monthly reports
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Offer contracts with quarterly or annual retainers
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Expand services to include PPC, copywriting, and content localization
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Build a referral network among satisfied clients
Conclusion
Slovenia’s digital maturity and strategic location in Europe make it an excellent hub for SEO services. With Ranktracker handling all your SEO needs and PayPro Global covering your compliance backend, you’re ready to launch a lean, scalable SEO agency.
Start small, deliver value, and scale smart with Ranktracker in Slovenia.
