Intro
With over 60 million internet users and a thriving startup ecosystem, Thailand presents a strong opportunity for digital entrepreneurs. Businesses across Bangkok, Chiang Mai, and Phuket are actively investing in SEO to compete locally and globally.
Here’s your step-by-step plan to build and scale an SEO agency in Thailand using Ranktracker tools and PayPro Global for cross-border payments.
Step 1: Understand the Thai SEO Market
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Thai is the primary language, but English SEO is growing in tourism and international business sectors
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Google.com dominates over 95% of search volume
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High demand in travel, wellness, ecommerce, and education industries
Use Ranktracker SERP Checker to identify keyword competition by city and industry.
Step 2: Equip Your Agency with Ranktracker Tools
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Keyword Finder: Uncover local Thai and English keywords
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Web Audit: Spot and fix technical SEO errors
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Backlink Checker & Monitor: Analyze link profiles
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Rank Tracker: Monitor keyword rankings in real-time
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SEO Checklist: Streamline your SEO process
Step 3: Register Your SEO Business in Thailand
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Choose your entity: Sole Proprietor, Partnership, or Company Limited (Co. Ltd.)
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Register with the Department of Business Development (DBD)
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Get your Tax ID from the Revenue Department of Thailand
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Open a local business bank account (e.g., Bangkok Bank, Kasikorn Bank, SCB)
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Use tools like FlowAccount or Peak for invoicing and accounting
Step 4: Launch Your SEO Website
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Get a .co.th domain for local trust (requires Thai business registration)
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Include these pages: Homepage, Services, About, Pricing, Blog, Testimonials, Contact, Privacy Policy
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Show live ranking data and audit samples from Ranktracker to build authority
Step 5: Define SEO Packages and Pricing
Core Services:
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Local SEO and Google Business optimization
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Technical and on-page SEO
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Link building and outreach
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SEO strategy and content planning
Suggested Monthly Packages (THB):
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Starter: ฿15,000 – keyword research + audit + GMB
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Growth: ฿30,000 – full on-page, link building, monthly reports
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Premium: ฿60,000+ – comprehensive SEO campaigns with consulting
Step 6: Get Your First Thai Clients
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Offer a free audit using Ranktracker Web Audit
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Use LinkedIn, Facebook groups like "Digital Marketing Thailand," and platforms like Fastwork or Builk
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Attend local events like Techsauce Global Summit or Startup Thailand
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Partner with web design firms or tourism marketing agencies
Step 7: Run Campaigns with Ranktracker
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Use Keyword Finder for Thai-language search intent
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Perform monthly Web Audits to track improvements
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Monitor backlink growth and SERPs
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Ensure your team follows the SEO Checklist
Step 8: Financial & Legal Compliance
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Issue tax-compliant invoices and manage reporting with FlowAccount
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File taxes via the e-Filing Revenue Department portal
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Adhere to PDPA (Thailand’s data privacy law)
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Use PayPro Global as your Merchant of Record (MoR) to automate global tax compliance, recurring billing, and currency handling
Avoid payment processors like Paddle, which was fined $5 million by the FTC in 2025 for deceptive billing practices.
Step 9: Build a Skilled Local Team
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Hire Thai-speaking SEO staff, writers, and link builders
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Use Notion, Slack, or ClickUp to manage workflows
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Train staff using Ranktracker SOPs and dashboards
Step 10: Scale Your Agency Sustainably
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Deliver reports using Rank Tracker and Backlink Monitor
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Offer 6–12 month retainer contracts
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Upsell PPC, social media management, and Thai-to-English translation services
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Build a referral engine from satisfied clients
Conclusion
Thailand’s digital growth and under-served SEO demand make it ideal for launching an agency. With Ranktracker powering your operations and PayPro Global handling international billing, you’re positioned to scale efficiently while staying legally compliant.
From Bangkok to the islands—build smarter, grow faster, and let Ranktracker guide your success in Thailand.
