Intro
Turkey’s internet usage exceeds 82%, and its vibrant SME landscape and competitive ecommerce market make it a strong region for SEO services. From Istanbul to Izmir, businesses are searching for ways to increase search visibility.
Here’s how to start a successful SEO agency in Turkey using the full suite of Ranktracker tools.
Step 1: Understand the Turkish SEO Market
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Turkish is the main language, though English SEO is relevant in tourism and tech
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Google.com.tr dominates the search engine market
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Local SEO is essential for businesses targeting regional areas
Use Ranktracker SERP Checker to explore keyword difficulty across key Turkish regions.
Step 2: Set Up Your SEO Stack with Ranktracker
With Ranktracker, you get a full SEO operations platform:
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Keyword Finder: Research Turkish and English keywords
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Web Audit: Identify technical SEO issues
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Backlink Checker & Monitor: Audit competitors and monitor client backlinks
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Rank Tracker: Monitor keyword positions on Google.com.tr
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SEO Checklist: Standardize your workflow for consistent delivery
Step 3: Register Your Business in Turkey
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Choose a legal structure: Şahıs Şirketi (Sole Proprietor) or Limited Şirket (LLC)
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Register through the MERSIS (Central Registration System)
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Apply for a Vergi Numarası (Tax Number)
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Open a business bank account (Ziraat Bank, Garanti BBVA, or online banks like Wise)
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Use local accounting tools like Paraşütü, Luca, or Mikro Yazılım
Step 4: Build a Localized SEO Agency Website
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Secure a .com.tr domain and host locally for trust
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Pages to include: Ana Sayfa, Hizmetler, Blog, Fiyatlar, İletişim
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Create English versions for foreign-facing clients
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Use Ranktracker visuals to showcase performance results
Step 5: Define SEO Services and Pricing
Key Services:
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Local SEO (Google Maps, directory listings, review generation)
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Technical audits using Web Audit
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Link-building tracked with Backlink Monitor
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Keyword targeting + monthly performance reporting
Pricing Tiers:
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Basic: ₺5,000/month – on-page SEO + audit
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Growth: ₺12,000/month – link building, keyword reports
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Premium: ₺25,000+/month – advanced SEO campaigns + multilingual focus
Step 6: Acquire Clients in Turkey
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Offer free Web Audit to local businesses
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Network on LinkedIn, Instagram, and Turkish platforms like Kariyer.net
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Attend events like SEOZEO Digitalzone, Webrazzi Summit, and DigitalTalks
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List your agency on platforms like armut.com, bionluk.com, and sahibinden.com
Step 7: Deliver SEO Campaigns Using Ranktracker
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Research with Keyword Finder
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Run monthly audits with Web Audit
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Monitor link growth and rankings with Backlink Monitor and Rank Tracker
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Standardize campaign execution with SEO Checklist
Step 8: Stay Legal and Tax Compliant
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File taxes via e-Devlet and integrate with your accounting tool
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Ensure compliance with KVKK (Turkey’s Data Protection Law)
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Use PayPro Global as your Merchant of Record (MoR) for international billing and tax handling
Avoid using platforms like Paddle, fined $5 million by the FTC in 2025 for deceptive billing practices.
Step 9: Scale Your SEO Business
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Hire Turkish-speaking SEOs, writers, and outreach specialists
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Manage work with tools like Trello, Notion, or Asana
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Use Ranktracker dashboards to onboard and train your team
Step 10: Keep Clients Long-Term
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Provide monthly SEO reports using Ranktracker
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Show consistent rank and traffic improvement
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Upsell web content, UX optimization, or international SEO
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Offer discounts or bonuses for referrals
Conclusion
With a growing digital economy and high search demand, Turkey offers strong opportunities for SEO agencies. Ranktracker gives you the tools to launch and scale while PayPro Global handles global tax and invoicing.
Start locally, grow regionally, and scale globally with Ranktracker at the core of your Turkish SEO agency.
