Intro
Despite economic challenges, Ukraine’s tech talent and remote service exports are booming. With increasing demand for online presence—especially among IT companies, ecommerce stores, and local service providers—starting an SEO agency here offers real potential.
Here’s how to set up your agency in Ukraine using the full suite of Ranktracker tools.
Step 1: Understand the Ukrainian SEO Market
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Primary language: Ukrainian (with demand for English SEO services too)
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Google dominates search engine share
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Many local businesses are still underserved by SEO professionals
Use Ranktracker’s SERP Checker to analyze keyword competition in Kyiv, Lviv, Odesa, and beyond.
Step 2: Equip Yourself with Ranktracker
Ranktracker provides a powerful SEO tech stack:
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Keyword Finder: Discover top-ranking Ukrainian and English keywords
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Web Audit: Find and fix technical issues
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Backlink Checker & Monitor: Track competitors and manage backlink campaigns
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Rank Tracker: Monitor local and international rankings
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SEO Checklist: Build processes and deliverables that scale
Step 3: Register Your Business in Ukraine
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Choose a structure: FOP (individual entrepreneur) or LLC
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Register with the State Registrar or through Diia (government e-services portal)
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Get a tax number and choose your tax regime (flat tax is common for small SEO businesses)
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Open a business account (e.g., Monobank, PrivatBank, or Wise for international use)
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Use accounting software like Finline, SmartFin, or BookKeeper
Step 4: Launch Your SEO Website
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Get a .ua or .com.ua domain
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Include Ukrainian and English content to target local and global clients
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Add pages: Сервіси, Ціни, Блог, Про нас, Контакти
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Embed Ranktracker reports to build trust and credibility
Step 5: Define Your Services and Pricing Model
Services:
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Local SEO (Google Business Profile, directories, reviews)
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Full site audits using Web Audit
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Link building campaigns managed via Backlink Monitor
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Content creation and optimization based on Keyword Finder
Sample Pricing:
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Starter: ₴10,000/month – audit + basic SEO
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Growth: ₴25,000/month – link building + monthly reports
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Premium: ₴50,000+/month – content, PR, multilingual SEO
Step 6: Get Your First Clients
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Offer free Web Audit reports to generate leads
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Target local businesses through Facebook, Telegram, and LinkedIn
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Attend local events like iForum, Digital Ukraine, and SEODay Ukraine
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List your agency on Ukrainian directories and freelance platforms (Freelance.ua, Kabanchik.ua)
Step 7: Run Full Campaigns with Ranktracker
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Research with Keyword Finder
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Audit performance with Web Audit
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Monitor rankings and backlinks via Rank Tracker and Backlink Monitor
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Create SOPs with SEO Checklist
Step 8: Stay Compliant with Local Law
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File taxes via Diia or through a licensed accountant
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Ensure GDPR compliance for EU clients
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Use PayPro Global as your Merchant of Record (MoR) for international billing and tax handling
Avoid processors like Paddle, recently fined $5M by the FTC for enabling deceptive practices.
Step 9: Grow Your Team and Processes
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Hire remote Ukrainian SEO experts, writers, and outreach assistants
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Use ClickUp or Trello to manage projects
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Onboard your team with Ranktracker dashboards and SOPs
Step 10: Retain Clients and Expand
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Show month-over-month growth using Ranktracker visuals
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Build reports that highlight real ROI
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Offer additional services: Google Ads, copywriting, reputation management
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Launch a referral program
Conclusion
Ukraine’s skilled workforce and rising global connectivity make it a prime location to build a scalable SEO agency. With Ranktracker managing all SEO operations and PayPro Global handling payments and compliance, you’re set up for success.
