Keyword.com Top 100 Rankings Aren’t Daily – Ranktracker Is

Intro

If you are searching for Keyword.com Top 100 rankings, you are usually trying to understand one thing.

Why do rankings beyond the Top 20 barely change during the week and then suddenly update all at once?

That behaviour is not random. It is how Keyword.com is designed.

This article explains, in simple terms, how Keyword.com updates Top 100 rankings, why that causes delays in real SEO work, and why many teams switch to Ranktracker once they notice the gap.

How Keyword.com updates Top 100 rankings

Keyword.com does not update the full Top 100 every day.

This is their update structure.

Full Top 100 updates

• Weekly plans Updated once per month on the 4th Monday
• Daily plans Updated once per week on Mondays

Between Top 100 updates

• Only the Top 20 rankings are refreshed
• Positions 21 to 100 do not change until the next scheduled update

This means that even on a Daily plan, Top 100 rankings are weekly, not daily.

What this feels like in real SEO work

Most users notice the issue before they understand it.

Common symptoms include:

• Page 3 to page 10 keywords appearing frozen
• Rankings only changing on Mondays
• SEO changes taking days or weeks to show up
• Progress feeling delayed or inconsistent

For example:

• A keyword moves from position 84 to 62 on Tuesday
• Another moves from 49 to 31 on Thursday

Those changes happen in Google. You just do not see them in the full data until the next Top 100 refresh.

Why Top 100 rankings matter before page one

SEO results rarely jump straight into the Top 10.

They usually move in stages:

• Page 9 to page 6
• Page 6 to page 4
• Page 4 to page 2

This is where:

• Content updates begin to work
• Links start to compound
• Internal linking shows early impact
• Recovery after Google updates begins

If positions 21 to 100 only update weekly or monthly, you are always looking at old information.

The limitation of Top 20 focused tracking

Keyword.com keeps the Top 20 fresh. That works if all your attention is already on page one.

For everything else:

• Momentum is hidden
• Progress looks slower than it really is
• Decisions are made using outdated data

It creates the impression that nothing is happening until rankings suddenly jump.

That is not how SEO actually behaves.

How Ranktracker handles Top 100 tracking

Ranktracker was rebuilt specifically to remove this delay.

With Ranktracker:

• All Top 100 positions update daily
• Every keyword is treated the same
• There is no Top 20 versus Top 100 split
• No waiting for Mondays
• No plan based depth limits
• No price increase for deeper tracking

If a keyword moves today, whether it is position 8 or 88, you see it the next day.

Keyword.com vs Ranktracker in simple terms

This is not about accuracy. Both tools track Google correctly.

The difference is when you see the data.

Keyword.com

• Full Top 100 updated weekly or monthly
• Top 20 refreshed in between
• Deeper rankings delayed by design

Ranktracker

• Full Top 100 updated daily
• No depth prioritisation
• No delayed refresh windows

One shows snapshots. The other shows what is actually happening.

Why Keyword.com users start looking for alternatives

Most users do not leave immediately.

They start questioning their tool when:

• Rankings only change once per week
• Page 3 to 10 keywords never move day to day
• SEO actions do not line up with reports
• Traffic changes do not match ranking data

Once that delay becomes obvious, it is hard to ignore.

Who Keyword.com Top 100 tracking works for

Keyword.com can be fine if:

• You mainly care about Top 10 or Top 20
• Weekly depth updates are enough
• Fast feedback loops are not important

But if your SEO depends on:

• Tracking progress before page one
• Seeing momentum early
• Reacting quickly to Google changes

Then daily Top 100 tracking becomes essential.

Bottom line

Keyword.com refreshes Top 20 rankings frequently, but updates the full Top 100 only weekly or monthly, depending on your plan.

Ranktracker updates the entire Top 100 every day, for every keyword, with no depth limits and no extra cost.

If you want to understand what is really happening across the entire SERP, daily Top 100 tracking makes the difference.