Intro
One of the most talked-about features of Kick is its 95/5 subscription revenue split — meaning creators keep 95 % of subscription income, and Kick takes just 5 %. This is significantly more creator-friendly than many competing platforms, especially Twitch. In this article, we’ll explain:
- What both splits mean
- How they compare in real dollars
- Why it matters for creators
- How this affects overall earnings
What Is a Revenue Split?
A revenue split determines how subscription money is divided between the platform and the creator.
Example: If a viewer pays $5/month to subscribe to your channel:
- A 95/5 split gives the creator $4.75
- A 50/50 split gives the creator $2.50
Revenue split affects how much of your income you actually keep, and it’s one of the most important factors in long-term earning potential.
Kick’s 95/5 Revenue Split
Kick’s subscription model gives:
- 95 % to the streamer
- 5 % to the platform
That means almost all subscription revenue goes straight into the creator’s pocket.
If 100 people subscribe at $4.99:
- You keep ≈ $475
- Kick keeps ≈ $25
Kick’s split is exceptionally generous, especially compared to legacy streaming platforms.
Twitch’s Subscription Revenue Split
Standard Twitch Split
For most Twitch streamers:
- 50 % to the creator
- 50 % to Twitch
A $4.99 subscription typically results in:
- You keep ≈ $2.50
- Twitch keeps ≈ $2.50
Higher Tier Splits
Some top Twitch partners negotiate improved splits (e.g., 70/30), but:
- This is not standard
- It usually requires high viewership or special contracts
Even at 70/30:
- A $4.99 sub nets the creator ≈ $3.49
Still significantly lower than Kick’s 95 %.
Direct Comparison: What Creators Actually Keep
👇 Sample Earnings Per 100 Subscribers
| Platform | Revenue Split | Creator Cut |
| Kick | 95 / 5 | ~$475 |
| Twitch (Standard) | 50 / 50 | ~$250 |
| Twitch (70 / 30) | 70 / 30 | ~$349 |
💡 With the same number of subscribers, a creator on Kick could take home:
- ~90 % more than a standard Twitch streamer
- ~36 % more than an improved 70/30 Twitch partner
Why the 95/5 Split Matters
1. Faster Income Growth
Creators earn significantly more from each subscriber — meaning smaller audiences can still be financially sustainable.
2. Lower Barrier for Full-Time Income
A Kick creator with a few hundred engaged subscribers can already be earning a solid living, whereas on Twitch they’d generally need a much larger base.
3. Greater Passive Support
Since subscription revenue is recurring, a larger share means more predictable monthly income.
Other Revenue Streams: Split Comparison
🔹 Tips & Donations
- Kick: Creators keep virtually 100 % (minus processing fees)
- Twitch: Creators keep donations, but bits (Twitch’s virtual currency) carry platform costs
🔹 Ads
- Kick: Ads are secondary and not a major focus
- Twitch: Ads are more prevalent, but payouts vary and often remain small compared to subscriptions
What This Means in Real Life
Let’s compare two streamers with 500 subscribers:
Kick
- 500 × $4.75 (95 % of $4.99)
- ≈ $2,375/month
Twitch (Standard)
- 500 × $2.50
- ≈ $1,250/month
Twitch (70/30)
- 500 × $3.49
- ≈ $1,745/month
In this common scenario, Kick can put $630–$1,125 more per month into the creator’s pocket than Twitch — without relying on ads or tips.
Extra Considerations
💬 Engagement vs. Views
Kick favors engagement over raw view counts. Subscriptions and donations matter more than passive watching, while Twitch uses a mix of ads, bits, and subscriptions.
🎁 Incentive Programs
Kick sometimes offers extra incentive programs (e.g., hourly payouts for qualifying streamers), adding upside beyond subscriptions — though these vary by eligibility.
📈 Long-Term Growth
Twitch arguably offers broader discoverability and a larger existing ecosystem, which can lead to bigger audiences over time — but Kick’s monetization per fan is stronger from the start.
Final Takeaway
Kick’s 95/5 revenue split is significantly more generous than Twitch’s standard subscription revenue split, offering creators much higher take-home income for each subscriber.
- Kick: Keep ~95 % of subscription revenue
- Twitch (Standard): Keep ~50 %
- Twitch (Partner 70/30): Keep ~70 %
In practical terms, Kick allows creators to earn more with fewer subscribers, making it a compelling platform for streamers focused on community support and recurring income.
