Intro
One of the most important and stable revenue streams for creators on Kick is subscription income. Unlike ad revenue, which is variable and inconsistent, subscriptions give a predictable monthly payout — and on Kick, it’s especially generous due to the platform’s revenue split.
Here’s how it works and what streamers can realistically expect to earn.
Kick’s Subscription Revenue Split — 95/5
Kick offers one of the most creator-friendly subscription revenue splits in live streaming:
- 95% of subscription revenue goes to the streamer
- 5% goes to Kick
That means creators keep almost the entire subscription fee paid by their fans.
For example:
- A standard subscription costs $4.99
- A streamer will typically keep about $4.74 from each one
(after Kick takes its 5% fee, before taxes, refunds, or payment processing fees)
This split applies broadly to both Affiliates and Partners once you’re eligible for subscriptions.
How Much You Earn Per Subscription
Here’s a simple breakdown of subscription earnings per month at various subscriber levels:
| Subscribers | Monthly Earnings (est.) |
| 10 | $47.40 |
| 50 | $237.00 |
| 100 | $474.00 |
| 500 | $2,370 |
| 1,000 | $4,740 |
| 5,000 | $23,700 |
Note: These figures are before taxes, refunds, and payment processing fees and assume each sub pays the standard $4.99 price. Revenue can vary slightly by region and local pricing.
This makes Kick’s subscription model particularly lucrative, especially compared to other platforms such as Twitch, where creators often earn 50% of subscription revenue (or 70% at higher tiers), and YouTube, which typically pays 70% of membership revenue after fees.
Example Scenarios: What Subscription Revenue Looks Like
Hobby/Small Streamer
- 100 subscribers
- ~$474 per month
This level might represent a stream with a dedicated small community — a realistic first milestone for many creators.
Mid-Tier Streamer
- 500 subscribers
- ~$2,370 per month
This income is often enough for part-time or semi-professional streamers.
Established Streamer
- 1,000 subscribers
- ~$4,740 per month
At this level, streaming on Kick can be a full-time income for many creators.
Large Community Streamer
- 5,000 subscribers
- ~$23,700 per month
With a strong community and high engagement, subscription income becomes significant, and many streamers then supplement with tips, sponsorships, or other monetization streams.
Why Kick’s Subscription Revenue Is Powerful
1. Nearly All Revenue Goes to the Creator
At 95% share, Kick gives streamers more of what they actually earn than most competitors.
This means slower-growing channels can still earn meaningful money early on, and big channels keep more of their success.
2. Subscriptions Are Recurring
Unlike one-time tips or ad revenue tied to momentary views, subscriptions recur monthly as long as fans renew. This can create a stable income base with predictable growth.
3. View Count Doesn’t Directly Determine Sub Income
While views help grow your audience, subscription revenue depends on community loyalty and engagement — not just how many people see your stream. High engagement typically leads to a higher sub conversion rate.
Tips to Boost Subscription Earnings on Kick
To maximize what you earn from subs, consider:
- Offering exclusive perks (custom emotes, badges, private chats)
- Running subscriber-only events or content
- Building strong community engagement
- Promoting your subscription during streams
- Using external traffic (social media, SEO content) to grow awareness
Focusing on community rather than just views helps increase your subscriber base, which directly impacts your earnings.
Final Takeaway
Kick’s subscription model is one of its most attractive monetization features:
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Streamers keep 95% of subscription revenue — one of the best splits in streaming.
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Every $4.99 sub typically yields about $4.74 to the creator (before taxes/fees).
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Subscription income scales quickly: from hundreds to tens of thousands per month, depending on community size.
Because subscription revenue is recurring and largely retained by the creator, it often forms the backbone of a sustainable income on Kick.
