Intro
One of the biggest reasons creators are flocking to Kick is its creator-friendly subscription revenue model. Unlike many traditional streaming platforms that take a large cut of a streamer’s earnings, Kick’s approach gives more of your income back to you. At the heart of this is the 95/5 revenue split — one of the most generous in the live streaming space.
In this article, we’ll break down:
- What the 95/5 revenue split actually means
- How subscriptions work on Kick
- Why this model matters for creators
- Real examples of earnings with the 95/5 split
- How it compares to other platforms
What Is the 95/5 Revenue Split on Kick?
Kick’s subscription revenue model operates with a 95/5 split:
- 95% of subscription revenue goes to the streamer
- 5% goes to Kick
That’s it.
This split applies to paid channel subscriptions, where viewers support creators with recurring monthly payments. For a standard $4.99 subscription:
- You keep about $4.75
- Kick keeps about $0.25
This generous revenue share is a core part of Kick’s strategy to attract and retain creators by maximizing the money they take home.
How Kick Subscriptions Work
Kick streamers can enable channel subscriptions once they reach basic eligibility requirements, typically by becoming an affiliate.
What Viewers Get
Subscribers usually receive perks such as:
- Custom emotes
- Badges
- Subscriber-only chat features
- Recognition during streams
These perks make subscriptions valuable to loyal community members and encourage recurring support.
What Creators Get
Creators earn consistent, recurring income from every subscriber — and because of the 95/5 split, almost all of that revenue goes straight to them.
Why the 95/5 Split Matters
Kick’s 95/5 split is one of the most generous in streaming. To understand why, let’s compare it with competitors:
Revenue Splits Across Platforms
- Kick: Streamer keeps 95% of subscription revenue
- Twitch: Typically 50% share for most streamers (sometimes 70% for select partners)
- YouTube Gaming: About 70% share for creators
- Facebook Gaming: Varies, but generally 50–70% for creators
With Kick’s 95/5 split, you keep nearly all of your subscription income — even at early stages of growth.
Real Examples: What the 95/5 Split Means in Practice
Let’s look at how much streamers can earn from subscriptions with the 95/5 split:
Example 1: Small Community
- 50 subscribers
- $4.99 average subscription price
- Streamer earnings ≈ 50 × $4.75 ≈ $237.50/month
Example 2: Mid-Level Streamer
- 300 subscribers
- Streamer earnings ≈ 300 × $4.75 ≈ $1,425/month
Example 3: Growing Creator
- 1,000 subscribers
- Streamer earnings ≈ 1,000 × $4.75 ≈ $4,750/month
These examples show how even modest subscriber counts can create meaningful recurring income — thanks in large part to the high revenue share.
What Kick Takes (and What It Doesn’t)
Kick’s fee on subscriptions is just 5%, which is lower than most competing platforms.
What You Pay
- Platform fee: 5% on subscriptions
- Payment processor fees: Usually small (varies by provider), but not a large cut
What You Don’t Pay
- Kick doesn’t take large platform cuts
- You keep nearly all recurring revenue from subscribers
Because subscription revenue is recurring month after month, this can create a solid base of long-term income.
Comparison With Other Revenue Streams on Kick
Aside from subscriptions, Kick’s other monetization methods include:
Tips and Donations
- Usually 100% goes to the streamer (minus payment processing)
- Not affected by the 95/5 split
Ad Revenue
- Ads are secondary and usually modest
- There’s no officially published CPM split from Kick
Incentives / Hourly Programs
- Available to some creators in certain programs
- Not part of the 95/5 subscription split
Subscriptions — thanks to the 95/5 split — generally deliver the most predictable revenue outside of tips.
Why This Revenue Model Is Attractive
Kick’s high subscription revenue share benefits creators because:
- You keep more of what you earn, even with a smaller audience
- Recurring income builds stability
- Engaged fans pay off long-term
- Tips and donations stack on top, often with no platform cut
Rather than depending on millions of views or volatile ad CPMs, Kick rewards the creators who build community and loyalty.
How to Maximize Subscription Revenue on Kick
Here’s how to get the most out of the 95/5 split:
- Create compelling subscriber perks
- Promote subscriptions in your streams
- Offer subscriber-only content or events
- Build strong community engagement
- Use SEO and external promotion to grow your audience
By focusing on converting viewers into subscribers, you unlock the full potential of Kick’s generous revenue share.
Final Thoughts
Kick’s 95/5 revenue split puts more income directly into creators’ hands. With subscriptions as the core recurring revenue model and tips stacking on top, many streamers find that they can earn more sooner than on other platforms.
Whether you’re just starting or scaling to thousands of subscribers, Kick’s model is designed to help you keep more of what you earn — and that’s why many creators choose it over higher-cut competitors.
