Kick vs Facebook Gaming: Which Is Better for Streamers?

Intro

Many aspiring and current streamers ask a critical question when choosing where to build or expand their audience:

👉 Is Kick better than Facebook Gaming for streamers?

The answer is: it depends on your goals, audience, and content strategy — both platforms offer paths to revenue, but they differ significantly in how they pay, who they reach, and what it takes to earn.

This article breaks down the key differences between Kick and Facebook Gaming so you can make a smart decision for your streaming career.

1. Monetization Model: Direct Support vs Platform Tools

Kick: Community-First Monetization

Kick centers monetization around direct audience support, including:

• Paid subscriptions (95/5 revenue split)
• Tips & donations
• Incentive/partner programs
• Limited ad revenue

Kick’s big advantage: creators keep 95% of subscription revenue, one of the most generous splits in the industry. Tips and donations typically go almost entirely to the streamer as well.

This model maximizes what you keep from your community’s support. It doesn’t pay per view or watch time — earnings come from engaged viewers taking action.

Facebook Gaming: Hybrid Monetization

Facebook Gaming monetizes primarily through:

• Facebook Stars (tips)
• Fan Subscriptions
• Ad Breaks (in-stream ads)
• Brand Collabs & Bonuses

Facebook takes a cut on stars and subscriptions (around 30%), and its ad system plays a much larger role compared to Kick.

Strength: Facebook’s ecosystem lets creators earn from both ads and viewer support.

Drawback: Platform fees and cuts can reduce take-home revenue compared to Kick’s 95% subscription share.

2. Subscription Revenue: Kick Has the Edge

Kick’s Subscription Split

• 95% goes to the creator
• 5% goes to Kick

This means:

• A $4.99 Kick sub nets ~ $4.75 for you
• Little platform interference
• Recurring monthly income with minimal cuts

Facebook Fan Subscriptions

• Typically a 70/30 split (creator/platform)
• Facebook sometimes changes rates based on promos or contracts
• Creators rely on stars and ads to fill income gaps

Who wins? 👉 Kick — creators keep significantly more from each subscriber.

3. Tips & Donations: Native on Kick, Built-In on Facebook

Kick

• Encourages tips directly during streams
• Creators keep most of the income after processing fees
• No complex “bits” system
• Simple, direct contributions

Facebook Gaming

• Uses Stars (virtual currency viewers buy to support creators)
• Facebook takes a cut when stars are purchased
• Creators earn a per-star rate that’s lower than direct tipping
• Some regions limit access to Stars

Verdict: 👉 Kick’s tipping model is more direct and generally more profitable.

4. Ads and Revenue Diversity

Kick

• Ads exist but are not a core revenue engine
• Ad payouts are variable and limited
• Monetization focus remains on subscriptions and community support

Facebook Gaming

• In-stream ads (Ad Breaks)
• Revenue varies by engagement and region
• More potential ad income than Kick, but still often less reliable than direct support

So if you rely on ads: 👉 Facebook Gaming might be more useful — but most creators still earn more from viewer action than ads alone.

5. Discovery & Audience Growth

Kick

• Still building internal discovery tools
• Growth often depends on external platforms
  • Social media
  • YouTube clips
  • SEO content driving traffic

Facebook Gaming

• Integrated within a giant social network
• Streams can surface to followers and friends
• Clips and notifications can reach users organically

Who wins at discovery? 👉 Facebook Gaming — larger built-in ecosystem means easier discoverability.

6. Regional Monetization & Audience Behavior

• Kick revenue behavior frequently depends on viewer engagement and subscriptions
  • Strongest monetization from US/Canada/UK/Australia audiences
• Facebook Gaming monetizes through stars and ads, with global variances
  • Some countries have limited access to stars or higher ad rates

Kick: relies on engagement, so viewer location affects income based on support capacity. Facebook Gaming: broader reach but depends on platform features and ad system strength.

7. Platform Costs and Barriers to Entry

Here’s how easy it is to start earning:

Requirement	Kick	Facebook Gaming
Streaming Enabled	Open to all	Open to all
Paid Subscriptions	After affiliate requirements	After eligibility
Stars/Donations	Available to most	Available in select regions
Incentive Programs	Varies (engagement based)	Periodic bonus programs

Kick requires engagement growth to convert to income, while Facebook’s stars and ad revenue can start immediately for basics — but profits depend on volume.

8. Typical Earnings Comparison (Illustrative)

These are illustrative examples — actual numbers vary widely by niche, engagement, and audience.

Small Streamers (10–50 viewers)

• Kick: $50–$300/month
• Facebook Gaming: $30–$200/month

Mid-Tier Streamers (100–300 viewers)

• Kick: $800–$3,000/month
• Facebook Gaming: $500–$2,000/month

Established Streamers (500+ viewers)

• Kick: $3,000–$12,000+
• Facebook Gaming: $2,000–$8,000+

Kick’s higher take-home from subscriptions and tipping generally pushes total earnings up — especially for deeply engaged communities.

9. Which Platform Is Best for You?

🎯 Choose Kick if:

• You want higher take-home revenue per supporter
• You favor community support (subs/tips) over ads
• You stream consistently and build engagement
• You plan to use external platforms for discovery

📣 Choose Facebook Gaming if:

• You want built-in social discovery
• You plan to rely on ads + stars
• You already have a strong Facebook audience
• You want more immediate reach

Many successful creators stream on both platforms simultaneously to diversify income and reach.

⭐ Final Takeaway

Is Kick better for streamers than Facebook Gaming?

✔ Kick is generally more profitable per supporter, thanks to:

• A super generous 95/5 subscription split
• Direct tipping with minimal cuts
• Monetization focused on community support

✖ Facebook Gaming offers broader discoverability and more ad options, but often takes larger cuts and pays less per unit of viewer support.

Best approach: 👉 Build community and engagement on Kick for revenue 👉 Use Facebook Gaming for discovery and broader reach

Together, they can give you the best of both worlds.