Intro
For local businesses, the most valuable real estate in Google Search isn’t the #1 organic spot—it’s the local 3-pack. These are the three Google Business Profile listings shown at the top of search results when someone searches for a local service or business. If your business appears there, you’re in prime position for clicks, calls, and visits. If not, your competitors are getting that traffic.
A local 3-pack tracker helps you monitor your position in this high-visibility area, so you can track performance, make adjustments, and stay competitive.
What Is the Google Local 3-Pack?
The local 3-pack is the set of three Google Business Profile listings shown above organic results in location-based searches. It typically includes:
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Business name
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Star rating and reviews
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Address or service area
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Business hours
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Directions and call buttons (especially on mobile)
Appearing here increases visibility and click-through rates—especially for users searching on mobile with high intent.
Why Tracking the Local 3-Pack Matters
1. High Click-Through and Conversion Rates
These listings get significantly more interaction than standard organic results, particularly for service-based or brick-and-mortar businesses.
2. Local Pack Rankings Are Volatile
Rankings can vary based on proximity, device type, user behavior, and business category. What ranks today may not tomorrow.
3. Proximity and Location Targeting
You might rank in the 3-pack for one ZIP code but not the next. A proper tracker shows you these hyperlocal variations.
4. Your Website Rank ≠ Your GMB Rank
Even if your website ranks #1 organically, that doesn’t guarantee your GMB profile appears in the local 3-pack. They’re separate algorithms.
What to Look for in a Local 3-Pack Tracker
To track the 3-pack effectively, your tool should support:
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City, ZIP code, and geo-grid-based rank tracking
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Device-specific tracking (desktop vs. mobile)
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Keyword-specific monitoring of 3-pack appearance
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Competitor tracking within the local pack
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Historical trend data to view ranking changes over time
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Multiple location support for franchises and agencies
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Map pack and organic SERP integration for a complete picture
How Ranktracker Tracks the Local 3-Pack
Ranktracker offers detailed local SEO tracking, including local pack visibility for Google Business Profiles. You can:
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Monitor whether your business appears in the 3-pack for specific keywords
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Track visibility across multiple cities, ZIP codes, and service areas
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Compare 3-pack rankings across mobile and desktop
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Identify competing businesses that appear in the same pack
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View historical ranking changes and movement trends
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Export location-specific reports for internal teams or clients
With Ranktracker, you know exactly where your business stands in the most valuable section of the SERP—and what’s needed to stay there.
Who Needs a Local 3-Pack Tracker?
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Service area businesses like plumbers, electricians, or roofers
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Local stores and restaurants relying on walk-in traffic
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Multi-location businesses tracking store-specific performance
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Agencies and consultants managing local SEO campaigns
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Medical and legal practices competing in dense urban markets
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Real estate agents and brokers working across city zones
The local 3-pack is where high-intent users are making decisions. If you’re not tracking it, you’re not managing your local SEO performance where it counts. A dedicated local 3-pack tracker shows you whether you’re winning the top spots—or need to optimize fast.
