• Top 100 Tracking

Localo Tracks Only the Top 20 – Ranktracker Tracks the Full Top 100 Daily

  • Felix Rose-Collins
  • 2 min read

Intro

If you’re looking into Localo rank tracking, there’s a depth limitation that’s important to understand — especially if you care about visibility beyond early-page results.

Localo tracks rankings only up to the Top 20 positions. Anything ranking beyond page two (positions 21–100) is not tracked in a detailed or continuous way.

That makes Localo a near-SERP monitoring tool, not a full SERP tracking solution.

How Localo rank tracking actually works

Localo is built primarily for local SEO monitoring, with a strong focus on:

  • Google Business Profile performance
  • Local pack visibility
  • Near-me and city-level queries

For organic rank tracking, however, the depth is limited:

  • Tracks rankings positions 1–20
  • No detailed tracking for positions 21–100
  • Limited historical context beyond page two
  • Early-stage organic growth is largely invisible

If a keyword ranks at position 33, 56, or 88, Localo does not show that movement.

As far as reports are concerned, that keyword hasn’t started ranking yet.

What this feels like in real local SEO work

This limitation usually becomes noticeable when you’re trying to grow visibility, not just maintain it.

Common experiences include:

  • Keywords appearing suddenly once they reach the Top 20
  • No visibility into progress on pages 3–10
  • SEO work feeling delayed or disconnected
  • Difficulty explaining progress to clients

Example:

  • A local keyword improves from position 79 → 52 → 31 You see nothing.
  • It later reaches position 18 Suddenly it appears.

All the work that happened before page two is hidden.

Why Top 20-only tracking is a problem

Local SEO progress rarely starts on page one or two.

Most meaningful growth happens here:

  • Page 10 → Page 7
  • Page 7 → Page 5
  • Page 5 → Page 3

These are the positions where:

  • New service pages begin to rank
  • Location pages gain traction
  • Authority builds gradually
  • Competitors start becoming visible

With Top 20-only tracking, all of this early momentum is invisible.

The blind spots this creates

When a tool stops at position 20, you cannot:

  • Measure early organic momentum
  • Validate content and link improvements
  • Spot competitors rising from deeper pages
  • Diagnose drops below page two
  • Show progress clearly to stakeholders

SEO becomes reactive instead of proactive.

How Ranktracker handles rank tracking differently

Ranktracker was rebuilt to remove these blind spots completely.

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With Ranktracker:

  • Positions 1–100 are tracked
  • Updates run daily
  • No depth limits
  • Full historical movement
  • Clear competitor visibility
  • Works for both local and national SEO

If a keyword moves from position 96 → 71 → 43 → 22 → 9, you see every step.

Nothing disappears.

Localo vs Ranktracker in simple terms

Localo

  • Tracks only Top 20
  • No visibility beyond page two
  • Early organic progress hidden
  • Strong for GBP, limited for deep organic tracking

Ranktracker

  • Tracks full Top 100 daily
  • Complete SERP visibility
  • Momentum visible early
  • Built for serious SEO workflows

One shows near-term results only. The other shows the full ranking journey.

Who Localo works best for

Localo can work if:

  • You mainly focus on Google Business Profile
  • You only care about Top 20 organic results
  • Deep organic tracking is not required

But if your SEO depends on:

  • Growing visibility from page 3–10
  • Measuring organic momentum clearly
  • Tracking competitors early
  • Explaining progress with real data

Then Top 20-only tracking is not enough.

Bottom line

Localo tracks only the Top 20 rankings. Everything beyond page two is invisible.

Ranktracker tracks the full Top 100 every day, with no blind spots, no delays, and complete historical context.

If you want to understand how rankings actually move — not just when they finally arrive — daily Top 100 tracking matters.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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