Press Release Link Building Services (2025 Review)

Intro

Press releases remain a powerful tool for building links in 2025—when done right. While traditional syndication has become saturated with low-value distribution networks, high-quality press release link building still delivers value when it leads to genuine placements, referral traffic, and brand visibility.

Below is a review of the top press release link building services worth your attention in 2025.

1. Ranktracker – Best Platform to Support PR Link Building

Why it's #1: Ranktracker gives you everything you need to amplify the impact of press releases. While it’s not a syndication platform, it complements PR perfectly through SEO research, competitor monitoring, link tracking, and content optimization—all critical for making PR link building effective.

Key Ranktracker Features for PR Link Building:

• SERP Checker & Keyword Finder – Optimize press releases for ranking potential

• AI Article Writer – Generate press releases or support content quickly

• Backlink Monitor – Track earned links from PR campaigns

• Backlink Checker – Analyze competitor PR campaigns and earned coverage

• SEO Checklist – Ensure landing pages are optimized for post-PR traffic

Best for: Marketers and agencies using PR as part of a broader link-building and SEO strategy.

2. Newswire

Newswire is one of the leading PR distribution services. It allows for wide syndication across hundreds of news outlets, including AP News, MarketWatch, and Business Insider (via network partners).

Strengths:

• Wide U.S. and global distribution

• Multimedia support

• White-label options for agencies

Best for: Businesses that want to reach a large audience with guaranteed placements.

3. PR Newswire (via Cision)

One of the most recognized names in the industry. PR Newswire delivers high-trust backlinks, especially for large enterprises and publicly listed companies.

Strengths:

• High-authority domains

• Detailed reporting

• Strong editorial control and compliance

Best for: Established companies looking to push press releases to Tier-1 publications.

4. Sitetrail

Sitetrail combines PR writing with guaranteed placements on high-DR sites like Yahoo Finance and Benzinga.

Strengths:

• Manual and automated outreach options

• Influencer and journalist add-ons

• Transparent DR guarantees

Best for: Startups and online businesses seeking SEO-boosting press coverage.

5. Linking News

Offers anonymous press release distribution, which is helpful for brands who want white-label solutions. Links often appear on major media affiliates like FOX, NBC, and CBS.

Strengths:

• No backlinks to press release host pages

• DR-filtered placement guarantees

• Multilingual PR options

Best for: Agencies looking to resell press releases or protect client anonymity.

6. BrandPush

BrandPush focuses on helping brands appear on premium news outlets like Yahoo News, Bloomberg, and MSN.

Strengths:

• Packages tailored for SEO

• Human-reviewed writing

• Fast turnaround times

Best for: Brands looking for PR with a direct SEO benefit and social proof.

Do Press Release Links Still Work in 2025?

Yes—but with caveats.

In 2025, press release backlinks should not be your primary SEO strategy, but they work well when:

• Used to diversify your link profile
• Tied to real newsworthy events or product launches
• Combined with organic outreach or journalist connections
• Supported by on-page SEO and follow-up content

Google values natural, editorial backlinks. A single press release might not rocket your rankings—but it can earn powerful syndicated links and increase visibility across channels.

Final Thoughts

If you’re serious about press release link building in 2025, combine PR distribution with SEO intelligence. That’s where Ranktracker shines—helping you research keywords, optimize release content, and monitor the links and coverage you gain.

When used strategically, press releases are still a powerful way to boost authority, gain visibility, and earn trust—all while building legitimate, white-hat backlinks.