Team-GPT Is Now Juma: The Next Chapter in AI for Marketing Teams

Intro

Team-GPT is now Juma, marking an exciting rebrand and upgrade for AI-powered collaboration in marketing. Juma is the AI workspace for marketing teams, uniting them to research, create content, and analyze performance seamlessly. As a superagent built for modern marketing teams, Juma executes complete workflows autonomously. Unlike traditional AI assistants that just chat, it does the work.

In this article, we explore the transition, features, and benefits driving this next chapter in marketing AI.

Team-GPT: A History

Team-GPT originally launched as a collaborative AI platform that helped teams tackle core marketing needs, from brainstorming and drafting copy to refining A/B tests, all within shared workspaces with prompt versioning and access controls. By bringing context and collaboration into one place, it solved the fractured experience of individual AI use, letting agencies and creators scale content workflows without losing brand memory or team alignment. This team-first approach quickly gained traction for its simplicity and ability to streamline everyday creative work.

That foundation directly set the stage for Juma, the evolution of Team-GPT into a broader AI workspace designed to reduce complexity across marketing workflows. Juma expands beyond shared prompts to offer unified project context, model flexibility, integrations, enhanced collaboration tools, and a workspace where strategy, research, content creation, visuals, and presentations coexist seamlessly. As marketing teams grapple with dozens of disconnected tools, Juma’s vision is to be the single place where ideas come together.

A Name That Matches the Mission: Juma and the End‑to‑End Marketing Flow

The rebrand from Team-GPT to Juma reflects a strategic evolution to better embody the platform's growing ambition and personality, as Team-GPT's name, while effective in attracting over 75,000 users focused on teamwork, no longer captures the full scope of its vision. "Juma," derived from Swahili and Arabic meaning "Friday" or "day of gathering," also playfully nods to "JUst MArketing," symbolizing renewal, collaboration, and people coming together, precisely the environment Juma fosters for marketing teams.​

This name change addresses the complexities of modern marketing, where teams juggle dozens of tools, hundreds of workflows, and constant context-switching that drains creativity and momentum. Juma positions itself as the unified AI workspace to eliminate fragmentation, enabling strategy, research, content creation, presentations, and collaboration all in one seamless place, so that teams can move fast with shared context and tools.

New Key Features

Juma shines as the AI teammate built for modern work, featuring project-based workspaces that scope context to specific initiatives, knowledge integration that lets you upload files and reference sources, and natural conversation that handles complex workflows from research to final deliverables. Brand voice instructions and example outputs ensure consistent, on-brand responses across your team's projects.

Collaboration happens through shared projects where teams can work together with the same context and knowledge base, while tool capabilities span web search for current information, code execution for data analysis and visualization, image generation and editing, and document processing that intelligently pulls relevant sections for faster, more accurate responses.

Recent updates enhance usability with redesigned project knowledge for intuitive file management, smarter document analysis that fetches only what's needed, and significantly improved infrastructure for seamless performance. Juma can help with landing page analysis, SEO optimization, and humanizing AI-generated content when you need it—all you have to do is ask. Interface improvements like streamlined navigation and better context handling make every interaction more efficient and intuitive.

Benefits for Marketing Teams

Juma helps marketing teams work more efficiently by serving as an AI teammate for research, content creation, strategy development, and analysis. Teams can draft campaigns, refine messaging, analyze data you provide, and brainstorm innovative approaches, all within collaborative project workspaces that keep context and knowledge organized in one place.

From startups to larger teams, Juma adapts to your workflow by understanding your brand voice, referencing your documents and guidelines, and tackling diverse tasks like audience research, SEO optimization, content drafting, and competitive analysis. Rather than running autonomously, Juma works alongside you, responding to your needs, learning from your project context, and helping you move faster on the tasks that matter most.

Migration and Getting Started

Getting started with Juma is straightforward. Users simply begin a conversation, and Juma helps with tasks right away. Teams can create projects to organize work around specific initiatives, campaigns, or clients, keeping everything focused and contextual. Users upload files, documents, web pages, and images as knowledge items that Juma can reference and analyze to provide more informed, relevant assistance. Teams can set brand voice guidelines so Juma understands tone and style preferences, and add examples of their best work so Juma can mirror their approach. As users work with Juma, they'll discover its capabilities naturally through conversations, and can always ask questions about what it can do or how to use specific features.

Juma is designed to be a versatile AI teammate that adapts to user needs rather than forcing teams into rigid workflows or templates. Whether drafting blog posts, analyzing competitor strategies, conducting audience research, optimizing SEO, brainstorming campaign ideas, or refining messaging, Juma collaborates through natural conversation. The more context users provide through project knowledge and interactions, the more tailored and valuable Juma's assistance becomes. Individuals can work solo or invite team members to collaborate within shared projects, making it easy to maintain consistency and build on each other's work.

Embracing the Future With Juma

Juma propels marketing into its AI-powered future, evolving Team-GPT into a workflow-executing powerhouse for teams. Uniting research, creation, and analysis in one autonomous superagent, Juma transforms how marketers operate. Agencies and in-house teams should adopt Juma today to outpace competitors, embedding AI as a true collaborator for explosive growth and innovation.