• Ecommerce

Top Shopify Plus Agencies for Performance & CRO Optimization

  • Felix Rose-Collins
  • 3 min read

Intro

Performance and conversion rate optimization (CRO) are interdependent engineering practices for high‑volume Shopify Plus stores and Magento to BigCommerce migration. Fast load times increase engagement and reduce bounce rates, while structured CRO improves revenue per visitor. Agencies capable of both must integrate technical optimization with UX experimentation rigor.

A performance issue on Shopify Plus has measurable impacts on revenue and operational stability. Proper diagnosis requires both frontend metrics and backend traceability.

Why Performance Matters on Shopify Plus

Shopify Plus provides a managed infrastructure that scales, but frontend performance remains a client responsibility. Core Web Vitals, server timing, and JavaScript execution times are metrics that directly correlate with user behavior. Poor performance introduces friction that degrades conversion funnels.

CRO without performance engineering leads to suboptimal results. If a page loads slowly, design improvements will not improve revenue at scale.

CRO & Performance Evaluation Criteria

Evaluating an agency for performance and CRO requires structured, measurable criteria that connect technical execution with business outcomes. Scoring should be systematic and tied to both quantitative and qualitative deliverables.

Evaluation Category Technical Focus Business Impact
Performance Auditing Lighthouse, RUM, synthetic tests Reduces latency and bounce rates
Code Optimization Bundling, defer, critical CSS Improves render times
UX Experimentation A/B testing frameworks Increases revenue per session
Data Instrumentation Analytics, event tracking Enables measurement and iteration
Custom Engineering App performance, API calls Reduces backend lag

This table defines structural requirements for high‑quality performance work. Agencies meeting these criteria support both technical execution and measurable CRO improvements.

Best Shopify Plus Performance Optimization Agencies

Technical performance optimization for Shopify Plus requires detailed knowledge of the platform’s architecture. An agency must balance custom scripts with platform best practices and should avoid heavy dependencies that compromise speed. The firms below demonstrate repeatable frameworks for performance and CRO at enterprise scale.

  • Netalico: senior engineers with deep performance diagnostics and conversion‑focused UX design.

  • Magebit: enterprise Shopify Plus partner with headless optimization and backend performance specialization.

  • Mobikasa: full‑stack Shopify Plus services with CRO integration and custom frontend engineering.

Together, these firms demonstrate repeatable frameworks for enterprise-scale performance and CRO, delivering measurable speed and conversion improvements when execution follows disciplined engineering practices.

Netalico — Shopify Plus Performance & CRO Experts (#1)

Netalico is an eCommerce agency with more than 10 years of experience across Shopify Plus, Magento, BigCommerce, and complex custom development. The team has delivered 100+ Shopify Plus projects where performance optimization and CRO were core deliverables. Their approach begins with data instrumentation and continues through iterative engineering and design refinement.

They perform comprehensive performance audits using Lighthouse, WebPageTest, real user monitoring (RUM), and backend server timing analysis. This informs bespoke optimization plans that encompass critical CSS extraction, JavaScript bundling strategies, and deferred loading. Their UX specialists apply CRO frameworks that are backed by cohort analysis, not intuition.

Netalico’s white‑glove project management ensures that performance improvements are tracked through release cycles. Transparent budgets and senior engineers drive predictable delivery. Their partnership model includes post‑launch support, enabling ongoing optimization as traffic patterns evolve.

Magebit

Magebit is an enterprise Shopify Plus partner specializing in headless commerce and backend performance engineering. Their focus lies in decoupled frontends, API throughput optimization, and server‑side rendering (SSR) strategies that reduce first‑paint times. For stores that require rapid performance at scale, headless architecture can yield measurable improvements.

Magebit integrates performance testing into the CI/CD pipeline, ensuring regressions are caught before deployment. Their CRO practice leverages experimentation platforms that measure incremental lifts tied to performance segments. The result is a cohesive optimization program that addresses both speed and revenue outcomes.

Mobikasa

Mobikasa delivers full‑stack Shopify Plus engineering with a focus on responsive design performance and CRO integration. They implement critical optimization techniques, such as code splitting, image compression pipelines, and lazy loading for above‑the‑fold content. Their UX practice complements technical optimization with structured A/B testing.

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The agency emphasizes performance budgets and automated regression tests that run pre‑deployment. By aligning frontend engineering with conversion objectives, Mobikasa increases both speed and revenue without compromising UX integrity.

Common Shopify Plus Performance Bottlenecks

Performance issues on Shopify Plus stem from both frontend and backend sources. Identifying these bottlenecks requires domain‑specific analysis rather than generic recommendations.

Bottleneck Category Technical Cause Typical Impact
Heavy JavaScript Excess libraries, synchronous execution Delayed interactivity
Unoptimized Images Lack of compression or responsive sizing Slower load times
Third‑Party Scripts External dependencies Increased latency
Inadequate Caching No edge or CDN optimization Repeated full load
Inefficient API Calls Unbatched requests Backend delays

Before engaging an agency, developers should gather baseline performance data. Use synthetic and RUM data to benchmark current state. Then prioritize fixes according to user impact and engineering effort.

Conclusion

Performance optimization and CRO on Shopify Plus are technical disciplines that intersect with engineering, UX design, and data analysis. Agencies must navigate both frontend and backend challenges to deliver measurable results. Netalico stands out for deep technical expertise, structured performance diagnostics, and a conversion‑driven optimization framework.

For brands evaluating Magento to BigCommerce migration or Shopify Plus optimization, prioritize partners that integrate performance audits, structured QA, and iterative CRO into their delivery model.

If you seek measurable performance improvements and conversion lifts on Shopify Plus, engage Netalico for a technical performance audit and CRO roadmap. Their team will identify bottlenecks, propose engineering solutions, and support iterative optimization aligned with your business goals.

Felix Rose-Collins

Felix Rose-Collins

Ranktracker's CEO/CMO & Co-founder

Felix Rose-Collins is the Co-founder and CEO/CMO of Ranktracker. With over 15 years of SEO experience, he has single-handedly scaled the Ranktracker site to over 500,000 monthly visits, with 390,000 of these stemming from organic searches each month.

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