What is evergreen content and how to create it

Intro

In this article, we explain what evergreen content is, why it is needed, and what its advantages and disadvantages are.

We explain what types and formats of evergreen content exist, as well as where to find ideas for topics and directions. And the cherry on top — step-by-step instructions on how to create evergreen content.

If you want to attract stable traffic to your website, have a loyal audience, and find new customers, a good way to achieve all this is with evergreen content. We explain what it can be, what forms it takes, and how to create it.

What is evergreen content and how is it useful?

Evergreen content is material that remains relevant for a long time and constantly attracts traffic to your resource. It collects comments and reposts throughout its existence, bringing resource owners a loyal audience and views.

For example, the text ‘How to write a good headline’ will remain popular for many years because novice authors will be able to refer to it constantly. But the announcement of a new book on copywriting will only be relevant at the time of its release. Over time, the audience will become interested in the content of the book, not the news of its publication.

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Evergreen content helps to generate traffic and requests on an ongoing basis without additional investment: you write a high-quality text once, and it will continue to attract visitors to your resource for a long time without additional financial or physical investment.

What content can be evergreen

Useful and practical materials can become evergreen content.

Guides. These are structured pieces of information on a selected topic. For example, ‘How to write a headline: a step-by-step guide.’ An expert's signature under the material can add significance to the guide.

Checklists. These texts consist of points that the reader needs to follow in order to achieve the desired result. They can be created for different areas: ‘How to write about a complex and obscure topic: a checklist to help copywriters,’ ‘Checklist for the perfect briefing: how to prepare volunteers for an event,’ ‘Checklist: customer survey at the initial training session.’

Compilations. Readers love to receive lists with compilations on a specific topic. For example, a men's clothing store blog might have an article titled ‘What to get your husband for his birthday,’ while a fitness trainer's page might have an article titled ‘Five ways to lose weight without harming your health.’

Tips. This type of content is designed to help readers accomplish a certain task. For example, ‘Creating a working CTA: five rules’ or ‘How to leave comments so that people will like and understand you.’

Where and how to find topics for evergreen content

On services that search for information about user queries on the internet: Google Trends or paid SEO services. There you can see how often and what exactly users are searching for on topics related to your niche. On these resources, you can view statistics on key queries for the desired day, week, month, or year

On thematic forums. Here you can find out what topics our target audience is discussing. If a topic is popular year after year, then you can use it for your website because it will remain relevant for a long time.

Peek at your competitors. We recommend that you only draw inspiration from topics that have been popular with your audience. However, do not rewrite them in your own words, but adapt them to your goals. For example, you can expand on topics by adding more examples or changing the format: instead of a checklist, record a video or collect expert advice on the topic.

What determines the effectiveness of evergreen content

Evergreen content can be evaluated by its position in search engines, the number of links to it on other websites and social networks.

This data can be tracked through Google Search Console or Bing Webmaster. You can use free services to analyse link mass, such as Xtool or Backlink Watch.

And if Google has been displaying your article among the top three search results on the topic for six months, it is definitely evergreen.