Intro
In today’s business world, you can’t go without a professional email address. It’s not a luxury — it’s a must-have. Yet many entrepreneurs still use free email services like Gmail or Outlook for business communication. While this might seem practical because you already have the address, it can actually be very disadvantageous for your company and brand.
What is a business email address?
A business email address is an email you use specifically for your company. It usually looks like this: info@[yourcompany].com. You don’t use @gmail.com or @hotmail.com.
You can set up a business email through a hosting provider or platforms like Google Workspace or Microsoft 365. You’ll need a registered domain name for this.
Want to learn more about setting up a business email? You can read more on Onderneming.nl.
What are the benefits of a business email?
Having a business email address offers several advantages for your company.
Professional appearance
First of all, a business email address gives your company a professional image. It shows that you take your business seriously — and others will too. Customers are more likely to open an email from an address like support@[company].com than one from a random Gmail account. This can make a big difference, especially in industries where trust is critical (such as finance, consulting, or e-commerce).
Higher open and reading rates
When sending emails from a free account, you run the risk of your messages landing in spam folders. Your target audience might not see the email at all or may not trust it enough to open it.
Using a business email reduces the chances of being marked as spam. Email and spam filters consider the sender's address, and a professional domain improves your deliverability rate. This means your emails are more likely to be opened and read.
Better analytics
With a business email, you can use email marketing platforms. These allow you to send emails professionally, apply marketing techniques, and use well-designed templates.
Such platforms also offer detailed statistics. You can see who opens your emails, when they open them, and how often. These insights are essential for optimizing your marketing campaigns and for achieving your goals.
Indirect SEO benefits
Although a business email address doesn’t directly improve your ranking in search engines like Google, it does offer indirect SEO benefits. It boosts brand consistency and professionalism, which increases trust in your business. This, in turn, can lead to more backlinks — a key factor for search engine rankings.
Another SEO benefit is that a business email gives you access to Google Business Profile. By creating a business profile on Google, your company becomes easier to find — especially locally.
A must-have for entrepreneurs
A business email address is more than just a communication tool. It’s your digital business card, a powerful marketing asset, and a simple SEO tool. With relatively little effort, you can significantly boost your company’s success. Investing in a business email address truly pays off in the long run.
