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10 Local SEO Mistakes You Must Avoid in 2023

  • Ashkar Gomez
  • 5 min read
10 Local SEO Mistakes You Must Avoid in 2023


Local SEO is something that is known by some, unlike SEO. Business owners want to create a website.

You must have an online presence to succeed in the digital age as a business owner. A local search engine optimization process optimizes your website's content for high rankings in local search results.

To ensure you present your business in the most positive light to potential clients, you need to stay current with the ever-changing search engine optimisation landscape.

The purpose of this blog post is to discuss 10 mistakes that you should avoid in local search engine optimization in the year 2023.

As time passes, the importance of local SEO is more significant than ever. As businesses continue relying on local SEO to bring customers to their doors, they must avoid common mistakes that can lead to poor results in search engine optimization.

Let's find the most common mistakes which should be avoided in local SEO and the importance of local SEO. You must avoid these mistakes to grab customers and increase your ROI.

Importance of local SEO

Importance of local SEO

Local SEO is essential for businesses that serve customers in their geographic area. It is an effective way to increase visibility and drive more qualified leads to their business.

Local SEO optimizes a website for searches related to a business’s location. It involves optimizing the website’s content and structure and building citations and links from other local websites. This helps the website to rank higher in local searches, making it easier for potential customers to find it.

Local SEO is important for businesses because it helps them to stand out from the competition.

Here are 10 local SEO mistakes to avoid in 2023

1. Inappropriate keywords

Inappropriate keywords

Keywords play a vital role in any business. One needs to be aware of the focused keywords for their business.

One must think from the customer's perspective in this case. How would you search for that particular product or service if you were in that position?

Keyword research is important, and you need to pick keywords with high search volume that are more relevant to your business. Remember that "Pick the appropriate keyword".

For example, the keyword "Local SEO Service company" refers to all companies providing Local SEO services worldwide.

Instead, the keyword "Local SEO Services in San Francisco" is more appropriate.

This will drive more local audiences to your website and increase conversions or sales. It is better to avoid broad keywords that will only drive traffic to your website but not conversions or sales.

How to avoid it

Instead of optimizing for broad keywords, you should target specific keywords. Rather than digital marketing is a general topic, Local SEO agencies in San Francisco or Los Angeles are more accurate.

2. Lack of Reviews

Lack of Reviews

Customer feedback plays a significant role in local SEO. Having positive reviews from your customers with star ratings is always helpful.

Getting a detailed review that will give the audience credibility by mentioning your business or product is also suggested.

How to avoid it

Request product or service reviews from your customers. Having positive and helpful reviews can boost your local business' ranking in local search because your customers only give positive feedback.

3. Having proper NAPW data

NAPW stands for your company's name, address, phone number, and website. The most important things must be displayed on your GMB profile.

One of the local SEO mistakes is having inconsistent listings. Each of these four points must be mentioned without error.

How to avoid it

Always use the NAPW guidelines when creating a new profile or updating online listings. It's easy to update those listings on your GMB profile.

4. Creating Possible Directory Profiles

Creating Possible Directory Profiles

Registering your business profile on directories such as Google My Business, Bing Places, Yellow Pages, and Yelp is better. Some owners are still waiting to accept a business with a single directory.

How to avoid it

Registering your company in different directories will make it easier for your customers to find your company, thus driving more traffic to your website.

Having many directories increases your company's visibility and creates brand awareness.

5. Non-listing on Google My Business

Creating a GMB business is the first and foremost thing to do if you want your business to rank on Google Maps. It is essential to have a GMB for an online presence. With a GMB profile, finding potential customers for your business is easier.

How to avoid it

Your website must be optimized for local search terms, including city and state names and other relevant keywords. Consider having a recheck when adding NAPW, categories, customer reviews, and photos. The result is a well-optimized GMB profile without any local SEO mistakes.

6. Avoiding Unfavorable Reviews

Avoiding Unfavorable Reviews

Getting unfavorable reviews may decrease your reputation, but you can rectify those queries. So it gives a clear understanding of where you lack and how you can use it helpfully.

How to avoid it

Responding positively is the only remedy for those negative impacts on your business.

Respond to them positively about how you will correct or resolve those negative comments and provide super service in the future.

Link building is just as important as content for SEO. Many local companies need to give more importance to establishing backlinks. The website is one of many factors to consider when high-quality links are required.

How to avoid it

To build your website's authority, ensure that you have at least one high-quality link. This will be done through publishing guest posts on other websites and social media platforms.

8. Lack of mobile-friendliness

Lack of mobile-friendliness

Your website must be optimized for mobile devices. Websites that aren't mobile-friendly may experience a decrease in traffic. Local companies connect with their clients differently in the internet era.

Businesses must ensure their websites are optimized for the best search results, given the growth of search engine optimization. Sadly, not all companies have benefited from the mobile revolution. Businesses risk losing many potential clients without a website optimized for mobile devices.

How to avoid it

You have to get help from SEO consultants or developers to ensure your website is mobile-friendly. Creating an attractive, user-friendly website is very helpful for SEO.

9. Poor quality content

Businesses are always looking for ways to improve their local SEO rankings and increase their visibility in search results.

One of the most important steps in eliminating poor-quality content. Poor quality content can negatively impact a business’s local SEO rankings and damage its online reputation.

How to avoid it

Low-quality content can be anything from nonsensical or unhelpful blog posts to duplicate content from other websites.

It is crucial to ensure that all content posted on a business’s website is well-written and relevant to the business’s industry.

Additionally, the content should be tailored to local search results. A local keyword includes a business' geographical location in the range.

10. Listings with duplicates

Listings with duplicates

As websites become more competitive, the battle for the top spots in search engine results pages (SERPs) intensifies.

Businesses that want to stand out from their competition must be aware of the risks of listing their business in multiple directories.

Having duplicate listings is one of the biggest threats to a business's local SEO success.

How to avoid it

Listing a business in multiple directories can confuse search engine algorithms, reducing credibility and visibility and ultimately harming its ranking.

Making sure there is only one authoritative listing for your business is the best way to avoid this.

How to track mistakes on local SEO by using tools

Local SEO requires a lot of research. Businesses must ensure their website is optimized for local search engine results and that their content properly targets their customer base. It can take time to keep track of all the changes that need to be made, and mistakes can be made. Fortunately, tools are available to address those mistakes.

A keyword tool is the first tool to track local SEO mistakes. This tool helps businesses identify keywords related to their business and target market. It also helps to identify which keywords are the most competitive, so companies can focus their efforts on those that will yield the best results.


To conclude, local SEO can help your business appear higher in search results. While optimizing for local SEO, it's vital to avoid common mistakes.

Your local SEO efforts will be more successful if you follow best practices and stay current with the latest SEO trends.

Ashkar Gomez

Ashkar Gomez

Ashkar Gomez is the Founder of 7 Eagles (a Digital Marketing & SEO Company). Ashkar started his career as Sales Rep in 2013, and later shifted his career to SEO from later 2014. Currently, he is one of the leading SEO experts in the industry with 8+ years of experience and worked on 200+ projects across 20+ industries in the United States, Canada, the United Kingdom, UAE, Australia, South Africa, and India. Besides SEO and Digital Marketing, he has a passion for Data Analytics, Personal Financial Planning, and Content Writing.

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