• Marketing

10 Practical tips for driving traffic to your eCommerce store

  • Amrapali
  • 7 min read
10 Practical tips for driving traffic to your eCommerce store

Intro

If you're running an eCommerce store, you know that traffic is key to your success. Without traffic, you can't increase conversions. Let's discuss ten tips that will help drive traffic to your store and increase your revenue.

1. Make sure your website is mobile-friendly

Most people use smartphones and tablets to browse the internet in their customer journey. If your website is not mobile-friendly, you will lose out on potential traffic (and customers!). Make sure your website is responsive and looks good on all devices.

Mobile traffic accounts for close to 60% of all internet traffic, so you must optimize your website for mobile devices.

Some tips to make your eCommerce store more mobile-friendly include:

  • Use larger font sizes so that customers can easily read your content
  • Place important buttons and links where they're easy to find and click on
  • Use a simple layout that's easy to navigate

2. Optimize your website for search engines

Organic search is the best way to drive traffic to your website. This means that people find your website by searching on Google, Bing, or other search engines. To optimize your site for search engines, you need to make sure you're using the right keywords and that your website's structure is easy for search engines to understand.

If you're considering starting a blog to help generate traffic to your eCommerce store, optimizing your webpage is especially important! Ensure that your website is optimized for search engines so that when people search for certain keywords related to your products, your website ranks in the top search results.

If you're unsure how to optimize your website for search engines, we recommend working with an SEO company that can help you avoid common SEO mistakes.

Some tips to optimize your eCommerce store for search engines include:

  • Use keyword-rich titles and descriptions
  • Use alt tags on all images
  • Create fresh, original content regularly
  • Get high-quality backlinks from other websites
  • Monitor backlinks regularly

3. Create exciting and engaging content

If you want customers to return to your website, you need to give them a reason to return. One of the best ways to improve customer engagement is by creating exciting and engaging content.

This could be in the form of blog posts, infographics, presentation slides, or anything else that will capture someone's attention. Besides this, you can also create a video, podcast, webinar, or eBook. Engaging content such as webinars and podcasts will quickly help build an online community and increase website traffic.

The key is to create content relevant to your niche that will appeal to your target audience. If you're not sure what type of content to create, then look at what other businesses in your industry are doing. See what's working well for them and try to replicate that on your website.

Some tips for creating engaging content include:

  • Write compelling headlines that will make people want to click on your article
  • Use images, presentation templates, and videos to break up your text and add visual interest
  • Use storytelling to engage your readers and keep them coming back for more
  • Be controversial - sometimes it pays to stir up a little debate!
  • Work on developing an editorial calendar that helps maintain a regular publishing schedule.

If you create high-quality, informative content, people will be more likely to visit your website and recommend it to others.

4. Use social media to promote your products and brand

Social media is a powerful tool that you can use to promote your products and build brand loyalty. If you're not already using social media, you're missing out on a lot of potential traffic. Make sure you are active on all the major social networks and regularly share exciting and engaging content. Here's an example of Charmin using SXSW to promote its product.

Use social media to promote your products and brand

Some tips for using social media to promote your eCommerce store include:

  • Use hashtags to reach a wider audience
  • Share images and videos to grab people's attention
  • Display and share customer testimonials
  • Offer exclusive discounts and deals to your followers
  • Run social media contests and giveaways
  • Repost content from your customers

5. Use paid advertising to expand your reach

To reach a wider audience, consider using paid advertising. This is a type of advertising where you pay for ads to be displayed on other websites or platforms. Paid advertising can be very effective in driving traffic to your eCommerce store. Paid advertising is an excellent way to reach people who are not already familiar with your brand or products. When done correctly, paid advertising can be a sure way to drive traffic to your website and increase sales. However, it can also be expensive, so you need to ensure you're doing it right.

Paid advertising can be pay-per-click (PPC) ads, display ads, or retargeting ads. The popular platforms for paid advertising include Facebook ads and Google AdWords. You can also use Instagram ads or Pinterest ads.

When creating your paid advertising campaign, target your ads to the right audience. You should also use strong call-to-actions (CTAs) and create ad copy that is attention-grabbing and relevant.

Some tips for using paid advertising include:

  • Set a budget for your campaign and stick to it
  • Use A/B testing to improve your results
  • Monitor your campaign closely and make changes as needed

It would help if you also considered using other forms of traditional marketing, such as print, radio, or television. Although these methods are not as popular as they were earlier, they can still effectively drive traffic to your website.

6. Set up a referral program or affiliate marketing scheme

Referral programs and affiliate marketing are great ways to get people to promote your products or brand. This is a type of marketing where you pay other people or companies to promote your store on their website or blog. This can be an effective way to drive traffic to your eCommerce store.

If you have a referral program, you can offer incentives for people to promote your products or brand to their friends and family. You can partner with other websites or influencers to promote your products or brand if you have an affiliate marketing program.

You can also use social media to establish a referral program or affiliate marketing scheme. For example, you could offer a discount code to people who share your posts on Facebook. Or you could partner with an influencer on Instagram and offer a commission for every sale they generate.

Whatever method you choose, ensure you offer incentives to encourage people to promote your products or brand.

Some tips for setting up a referral program or affiliate marketing scheme include:

  • Offer discounts or coupons as an incentive for people to promote your products
  • Ensure that it's easy for people to share your referral link or code
  • Provide clear instructions on how to sign up for your program
  • Promote your program on your website and social media channels

7. Leverage influencer marketing

Influencer marketing is an excellent way to reach a wider audience and promote your products or brand. You can partner with well known influencers who have a large following on social media or other platforms. They will promote your products or brand to their followers, which will help drive traffic to your website.

When choosing an influencer, ensure they are relevant to your industry and their followers are likely to be interested in your products or brand. You should also ensure you're offering them a fair commission for each sale they generate. Here's an example of influencer Amiee Song promoting a product of Invisalign.

Leverage influencer marketing

Some tips for using influencer marketing include:

  • Do your research to find the right influencer for your brand
  • Make sure you're offering a fair commission
  • Set up a contract so both parties are clear on the terms of the agreement
  • Monitor the campaign closely to ensure it is successful

8. Reach out to bloggers and website owners

Another great way to promote your products or brand and drive traffic to your website is by reaching out to bloggers and other website owners. You can offer to guest post on their blog or ask them to review your products. This will increase the chances of people visiting your website.

When reaching out to bloggers and website owners, ensure you are relevant to their audience. It would be best if you also offered something of value, such as a discount code or a free product.

Some tips for reaching out to bloggers and website owners include:

  • Do your research to find the right people to contact
  • Find their correct email address
  • Make sure you have something of value to offer them
  • Write a great subject line that will increase email open rates
  • Send a personalized message rather than a generic one
  • Follow up after you've made contact

9. Run contests and giveaways

People love free stuff! Running contests and giveaways is a great way to get people to visit your website. You can offer prizes that are related to your products or brand. This will help increase traffic to your site and help promote your products or brand.

When running a contest or giveaway, set up rules and regulations to ensure it is fair. It would help if you also promoted the contest or giveaway on social media and other platforms.

Some tips for running contests and giveaways include:

  • Set up rules and regulations to ensure the contest is fair
  • Promote the contest or giveaway on social media and other platforms
  • Choose a prize that is relevant to your products or brand
  • Make sure the contest or giveaway is easy to enter

10. Leverage Email Marketing

Email marketing is an excellent way to promote your products or brand and drive traffic to your website. This involves sending out emails to potential and current customers to promote your store. You can reach a large audience with email marketing, which is a great way to nurture leads and convert them into customers. You can use special offers and discounts to entice people to visit your eCommerce store. Here's an example from JCrew

Leverage Email Marketing (Source: J.Crew)

Some tips for email marketing include:

  • Segment your list, so you are only sending relevant emails to interested people
  • Personalize your emails to increase open rates
  • Write great subject lines to increase open rates
  • Use images and videos to improve click-through rates
  • Include a clear call-to-action
  • Use email automation to send emails at the right time
  • Monitor your results so you can improve your campaigns

Final Thoughts

These are some ways you can drive traffic to your eCommerce store. Following these tips can drive traffic to your eCommerce store and increase sales. Remember to be patient; it takes time to see results from any marketing campaign. You should also continually monitor your results to make changes as needed.

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