5 Tips on How To Improve Your SEO Rankings With Email Marketing

Intro

Do you use email marketing to increase engagement? Well great. But what if I told you that you could also use it to boost search visibility and rankings?

The argument you’ll likely bring is that there isn’t any apparent connection between SEO and email marketing. And you’re right.

But one thing is common in both - delivering your product to your target audience. That’s what you need to create an interconnection.

The bridge comes into play when you place your email content on your website or link to them.

Keep reading to learn five simple tips on marrying these two digital marketing strategies to maximize your results on search engines.

Send Newsletters Linking to Your Best Blog Content

(Image source: pexels.com)

You can’t keep all the good stuff in people’s inboxes. Use the same content to attract readers who aren’t on your email list.

Your audience won’t feel cheated if you give them a glimpse of your best content and ask them to continue reading it on your blog. Google won’t penalize you because it doesn’t index email content.

And if you don’t get visitors from organic traffic, your subscribers will still click on the link to read your content. This has two benefits.

First, they increase time on your page, signaling to Google that your blog is valuable and hence should push it up the search engines.

Secondly, if your subscribers forget to read your content, they are more likely to search for it on Google than in their email inbox.

For example, let’s say a content marketer received a newsletter from Neil Patel containing a link to an eCommerce case study but forgot to check it out. They can search for the term “Neil Patel - eCommerce case study” and be led directly to the page.

Here’s how the foundation marketing agency does it.

(Image source: foundationinc.co)

Add Social Media Links to Your Emails

Your audience will often want to share your valuable content with their network.

But before you get there, you must have a very active email list. You want to make them your tribe. As Seth Godin puts it:

“A tribe is any group of people, large or small, connected to one another, a leader, and an idea.”

If your subscribers are your tribe, they’ll engage more with your newsletters and always look forward to the next issue. Why? Three reasons:

• You have one mind and know their lifestyle.
• You understand their pain points and what they want.
• You create compelling content that makes them say, “Hey! That’s for me.”

That said, including social media links to your emails gives them the chance to show their “loyalty.” If you create valuable and highly shareable content, your subscribers can share them with their networks.

Still, make sure to link the emails back to your website so that you can get traffic from social media.

Encourage Response and Feedback

Your subscribers are your nuclear family. And you seal that trust by creating consistent, high-quality email content.

But you don’t want to make it a one-way communication. You can ask for feedback and questions on issues they face regarding your industry.

For example, if you’re a SaaS business selling an email verification service, ask them the problems they face regarding all things email verification.

Their response is crucial as it gives you essential keywords you can tackle in your next blog posts, case study, or infographic.

Typically, when doing keyword research, you’ll have to use an SEO tool like Ranktracker. It has a keyword finder feature that gives you a list of related keywords.

While the platform works perfectly, you can incorporate it with your audience’s feedback to get more keywords with high search intent.

Once done, start creating quality content to solve these pain points. You’ll be surprised how big the impact is when you optimize your content and SEO using this method - this is how most agencies scale their blogs by more than 3x.

Aside from catering to the needs of your usual audience, you’ll also attract visitors who aren’t on your list.

Create More Personalized Emails Through Segmentation

People don’t want to be addressed as a group. And neither are your subscribers too. Research shows that email marketers get a whopping 760% increase in revenue from segmented and personalized email marketing campaigns.

In short, it’s not good enough if you create high-quality emails. You need to tailor the message to everyone's personal preferences. This will increase engagement and which later positively affects your SEO rankings.

So how do you do that?

First, it’s more than addressing your subscribers by name. People are smarter than that good ol’ trick. And if you have a vast list, consider using an email productivity tool with a mail merge feature. Once done, segment your list based on:

• Preferences
• Gender
• Demographics
• Past email engagement
• Geographical area.

The segmentation allows you to send emails that are pertinent to them. For example, if you segment your list based on gender, you can send your female subscribers a happy women’s day special newsletter and the same to your male subscribers.

Here’s an example.

(Image source: business2community.com)

This affects your SEO because your audience will feel more connected to your brand and often consume your website content. You’ve already generated trust by creating personalized content. So they’ll pay you for a longer dwell time on your website.

That signals to the search engines that your website has quality content and will push it up the SERPs.

Use Email Sequence Automation

Most email marketing tools offer premium features like email sequence and automation. The features allow you to create email sequences beforehand. This means you can onboard a new subscriber with a series of emails without getting involved directly.

To make it work for SEO, you can include some of the best posts from your blog in the email content.

This means you’ll get a consistent flow of automated traffic to your website coming from new subscribers. Eventually, Google will notice increased engaged traffic to your blog and rank your website higher in the SERPs.

Final Thoughts

Your digital marketing strategies shouldn’t exist in a vacuum. With the industry's growth, it’s becoming easier to merge two strategies and still get the return of each tactic.

For example, you can merge influencer marketing and social media marketing to improve your brand visibility on social channels.

So don’t keep saying that email and SEO are unrelated. There’s always a small window of opportunity, which you’ll use to boost your search rankings.

The trick is simple. Create relevant email or blog content and find ways to drive your audience back to your blog.