While viewing the content you are interested in on the Internet, you may notice various links within the text, articles, and social media posts. As a rule, such links either direct users to another page on the home website or transfer them to another site. The latter link types are particularly valuable and are known as "backlinks." What do you know about them?
Backlinks are a powerful and effective SEO promotion tool. When you choose the correct strategy for building a reference profile, the site will be confident in climbing up in search results and opening up new opportunities for your business or project development.
A back link is a link on a third-party resource that, when clicked, directs users to your website. According to statistics, back links are used by 43.7% of the top-ranking pages on the internet. The longer the content, the more backlinks it requires. Backlinks are primarily used for three reasons:
Back links are regarded as trust signals by search engines such as Google. The more trust your web pages have, the higher they will be ranked when relevant search results are returned.
Search engines revisit previously indexed pages and look for new links to find new content on your site. They visit popular pages more frequently and discover new content more quickly when it is linked to by popular sites.
A back link is required so that the visitor can navigate to the high-quality written content that piques his interest. When someone visits your website by clicking on such a link, you get referral traffic.
Let's take a look at some of the most important link types for building your website's backlink profile and achieving the best page performance results.
The editorial backlinks are the links that will help you get more viewers to your website’s content. Such links are created when a specific authoritative website links to your website's content. For example, because of the following reasons:
- It is a data source for other people;
- Users regard your website as a credible source of information;
- People want to cite your content, infographics, statistics, etc.
However, to obtain this link, your content must be dedicated to a popular topic and be of the highest quality. The primary reason for obtaining such a link is to share your useful information with users while also supporting the work of the authoritative website.
These are links compiled by experts. They are posted on various websites to promote your website. There are two kinds of paid links.
These links are only available for a limited time and are paid according to the terms agreed upon. This method can be done automatically and allows you to get many links in a short time.
However, this method has some drawbacks. Such links are typically found on sites with a high level of spam, which search engines perceive negatively. Furthermore, you will need to constantly monitor the timing of this service because, in the absence of payment, the links disappear, which can severely harm your site's reputation in the eyes of search engines.
The most valuable backlinks are eternal ones. They will remain on the donor website after paying for the service.
They are typically placed on websites within articles or posts. For such links, one uses the most natural anchor occurrence within the text on the third-party website.
Such links are placed on high-quality sites that are free of spam and have a high level of trust in search engines. Purchasing such links is much more expensive than purchasing temporary links, but it has no negative consequences.
(Image source: freepik.com)
Links can also be obtained without payment by building cooperation and bartering-relationships with other platforms. For example, through:
- Exchange publications;
- Comment on articles as an expert;
- Exchange event announcements, promotional codes, and user gifts, etc.
You can create such relationship-based links by locating platforms with similar attendance and an audience interested in the topic that may be interested in partnership. After creating a list of potential partners, carefully filter it to leave only influential participants with a large audience, and then back links must be bartered for.
This option is the simplest method for obtaining back links to your website. They enable you to increase page traffic by publishing guest content. For example, suppose you wrote a useful article with a solution to a problem encountered by readers of a third-party resource.
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You add your author link to it. In this case, the partner receives good content and attracts traffic with its assistance, while you receive back links and transitions from it. Guest materials are usually placed for free if they are not solely advertisements for the product.
If you are subscribed to various blogs and thematic platforms related to your type of activity, you should pay attention to the user comments section. Not all sites allow you to leave comments on your work. The ones that allow you to do this can be a great source of backlinks and traffic.
It is worth noting, however, that compliance with the measure is also required here. Over-commenting may cause search engines to mistake you for spam. When it comes to commenting, it should not be blind and meaningless commenting with automatic link inserting.
Select profiles from high authority and relevant websites. Also, make sure your comments are useful to other readers and can entice them to visit your website as an authority. They will almost certainly want to link to it at some point.
When it comes to ranking in search engines, backlinks are important. For search engines, the presence of high-quality backlinks indicates the popularity and credibility of the resource. However, link building in modern conditions necessitates precision as not all back links are created equal.
To make the most of such a back link, you should ensure that it is relevant, referenced by a more authoritative source, contains understandable and interesting text for the user, and is properly designed and highlighted. Only by following all of the above suggestions can your website and its content have a chance of success.