• Artificial Intelligence

7 AI Content Creation Tools Every Marketer Must Try

  • Neelam Goswami
  • 6 min read
7 AI Content Creation Tools Every Marketer Must Try


AI content creation tools are changing how we view content planning and production. An article that would normally take you two days to complete - considering the time spent on research, briefing, outlining, and writing - can be completed in a few hours if you have the right AI tools at hand. AI content creation tools can help you save time, minimize human intervention, and use your human resource more optimally in areas where their intellect and emotional quotient is far more important.

By eliminating some of the rule-based and repetitive parts of content creation using AI tools, you will be able to drive better results and boost productivity in your team.

Do AI content creation tools produce quality content?

Despite debates and skepticism around AI content creation tools and the quality of content they generate, it is surprising to see that most marketers are extremely satisfied with the output of the AI content tools they use. According to a Capterra survey, 82% of marketers acknowledge that AI-generated content is as good as or sometimes even better than human-written content.

So if you haven't used an AI writer to create content yet for fear of compromising on quality, rest assured that content quality will be the least of your concerns. With a little human oversight, AI content generation tools can create high-quality content that will surely engage your audience.

Best AI content creation tools you must try

When it comes to choosing the right AI content creation tools you have to think beyond just an AI writing assistant or text generator. Generative Artificial Intelligence has advanced a lot over the past few years, and the need for various content formats has also risen. This means if you have a content creation need, be it writing an email or creating a video, there is probably an AI tool for it.

In this article, we will share a list of off-beat AI content creation ranging from extremely powerful AI writing assistants to AI video generators and more. So without further ado, here are our top 7 picks for the best AI content creation tools to try.

1. Narrato


Narrato is an AI content workspace that lets you manage your entire content planning and creation process end-to-end in one place. Narrato's AI tools include a powerful AI writer with multiple use cases like outlines, intros, and conclusions for blog posts, smart copy for websites and ads, product descriptions, emails, video descriptions, and more. Narrato also offers an AI content assistant that helps with content optimization and enhancement. SEO tools like the AI-powered SEO content brief generator can generate a content brief for your topic within seconds, complete with keywords, questions, references, and other SEO parameters. The platform also has an AI images tool where you can generate images from text for your content.

Apart from AI content creation software tools, Narrato also has a host of content planning tools. This includes the AI topic generator for content ideation, content calendars for tracking projects, custom workflows and workflow automation for seamless management of the content process, and so on.

Narrato also lets you bring your entire content team, including freelancers, on board under custom user roles. You can collaborate on content and also publish content faster with publishing automation features.

Pricing: Narrato offers a free plan for users just getting started. But for teams looking for more advanced capabilities, the Pro plan starts at $9 per user per month. You can also build custom pricing plans based on your unique needs.

2. QuillBot


When it comes to AI-powered content creation, you can also leverage machine learning to improve and paraphrase your content. Quillbot is one such AI writing assistant that helps with paraphrasing content. This AI writing tool was originally built to paraphrase your text for improved fluency and vocabulary to make content more impactful and enhance the tone and style to connect with the target audience.

Over the years, however, Quillbot has added a host of other tools to the platform including a grammar checker, plagiarism checker, summarize, citation generator, and more.

Apart from content writing tools and paraphrasing tools, Quillbot is also introducing a translator tool (still in Beta) that can be very useful for your local SEO efforts.

Pricing: Quillbot has a free plan for you to get started. The paid plans start at $9.95 per month.

3. Lately AI

Lately AI

Lately AI is an AI content creation tool that lets you repurpose your long-form content for social media. This AI writing tool ensures that you don't have to invest additional time and effort into social media content creation. You can easily generate dozens of short posts from every article or blog post and also schedule drip campaigns on Lately to publish them on social media at regular intervals.

And not just blog posts, you can even repurpose your long videos or audio into social media posts with Lately AI. The social posts can also include audiograms and video clips where you prefer. The video auto generator on the platform lets you automatically convert longer videos into bite-sized clips for social media to boost your video marketing strategy. The social posts generated are aligned with your brand voice and tone.

Apart from the AI writer and content generators, Lately also offers social analytics, social media marketing, and social selling tools.

Pricing: Lately AI offers a 7-day free trial. Paid plans start at $29 per month.

4. ChatGPT


If we're talking about AI content generators, how could we not talk about ChatGPT. We're all familiar with how this generative AI tool has taken the industry by storm and if you are looking for a powerful AI writing tool, this has to be on your list. ChatGPT is a great AI-powered tool not just to write content for your blog and articles but also for carrying out research, summarizing content, and much more.

With an AI answer engine like ChatGPT the possibilities are limitless. Though it is important to note that the tool is currently trained only up to 2021 data. So if you want information on anything more recent or are writing on a more current, trending topic the tool may not give you accurate results.

However, for most other topics and areas you are sure to get some very comprehensive answers to your queries.

Pricing: ChatGPT can be used for free. But they have introduced a monthly subscription plan with added benefits at $20 per month.

5. Synthesia


Visual content plays a central role in content marketing today, and video creation is a time- and effort-intensive process too. This is where an AI content creation tool like Synthesia can help. Synthesia is an AI-powered video generator that lets you create videos from text input within minutes. The platform supports 120 languages.

You can create your own human-like AI Avatars to appear in the video and generate AI voices as well. There are over 85 AI Avatars that you can choose from on Synthesia, or you can create a custom Avatar yourself. There are also more than 55 predesigned templates to help you create professional-looking videos with ease.

Synthesia lets you generate custom templates, upload your brand assets for better brand recall from your videos and modify or edit your videos whenever you have to.

Pricing: Synthesia is priced at $30 per month. You can also build custom pricing plans for enterprises.

6. Murf


Murf is an AI voice generator that can provide real people's voices to your videos or audio content. The platform lets you generate studio-quality voice overs from text inputs within minutes. This AI-powered tool serves a variety of use cases from corporate to entertainment to any other need you may have.

The tool allows you to customize your voiceovers by changing the pacing, adding enunciations and emphasis, inserting pauses, and more. There is a slight learning curve, but once you get the hang of it, it can be a highly functional and fun tool to use.

There are over 125 AI voices to choose from and you can also choose your language based on where your audience is listening from.

Pricing: Murf has a free plan with limited features. The paid plans start at $19 per user per month

7. Fotor


Fotor is an AI image generator platform that can convert your text prompts to stunning images within seconds. You can generate anything from art to photorealistic images to cartoons and more with this tool. If you are not sure what kind of text prompts to use, the platform even suggests some standard prompts to start with and get you familiar with the tool.

AI tools on Fotor include the AI Image Generator, AI Face Generator, AI Photo Effect, AI Art Generator, and Photo Enhancer among others.

Pricing: Fotor is free to use with basic features. The paid plans with advanced features start at $8.99 per month.

Bonus Tool: AIContentfy

AIContentfy utilizes advanced features to create engaging and high-quality content in a fraction of the time it would take to do so manually. With the ability to generate SEO-optimized blog posts, create visually appealing images, and offer automatic internal linking, AIContentfy is a powerful tool for businesses looking to establish a strong online presence. And with its intuitive user interface, even those without prior AI or content creation experience can easily leverage its capabilities.

Pricing: Start with free credits (1 credit = 1 blog post). Only 5$ per blog post

Final word

AI content creation tools are the present and future of the content marketing world. Sooner or later, all marketers will be leveraging artificial intelligence and machine learning tools to create better content faster and stay in the race. But early adopters will have a competitive advantage as always. We hope these AI content creation tools we've listed will encourage you to take more support from AI tools and supercharge your content production. Trust us, with help from these AI tools, your content team is sure to be more productive and motivated as they rid themselves of the mundane and spend more time on what's truly important to the business.

Neelam Goswami

Neelam Goswami

Neelam Goswami is a Content Writer and Marketer working with a leading content writing service. She has written for several reputed brands in the digital and content marketing space including ClickUp, G2, Jeff Bullas, Neal Schaffer, and others.

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