It can be a struggle to get noticed online. Sure you may have a great product or service, but you’re competing with a plethora of other people.
In this article, we will explore some SEO tips for improving online presence.
Everything these days happens online, and if you aren’t a part of it, you risk missing out on many opportunities.
An online presence can help you connect to your target audience, and experience limitless growth.
If you are looking to grow, we have these 7 tips for improving your online presence.
Keywords are literally one of the keys to improving your online presence including how to build an online presence for your local business.
Keyword and keyword phrases are words and phrases that are common in searches pertaining to a particular niche, and these words and phrases will change as time goes on.
Let’s say you are a dentist and you have your own practice. Well, if you’re going to make a website and you want to be seen there are some keywords that may help your reach such as, “affordable dental work” or “pain-free dentists”.
Including those keywords on your website may help your website's ranking.
When you start a website, Google will periodically check in and essentially audit the website to see how it would rank.
When it is reviewing your website, keywords are something it looks into.
If you have keywords and keyword phrases that are commonly used for searches, Google will rank your website higher, and therefore your website has a better chance of being viewed as the top results of searches.
This is where the research comes in.
There are many different types of keyword tools out there that can help you find the right keywords for your niche and the perfect quantity required to rank well.
Ranktracker has an effective keyword finder that will get you on the right track. We provide the perfect keywords and keyword phrases to help you start ranking.
Once you have done the research it just comes down to including the research properly into your website.
We use stop words because they help us compose sentences that make sense
and connect ideas together. Unfortunately, they don't always have the best impact on SEO rankings.
This is because stop words in SEO make it harder for Google and other search engines to process your content and give it a good ranking. To maximize your online presence you should try to avoid or at least think about the stop words you’re using.
Nothing makes people more interested in your website than the aesthetic and interface.
Even if you’re a local dental hygienist, a website that doesn’t pop can mean a lack of interest.
That’s not to say you need fireworks when folks visit your page, quite the opposite.
Too much flare can be overwhelming, but what a website needs is to be streamlined, aesthetically pleasing, and simple.
To start your website should have a very short load time, 3 seconds at the most. People are impatient and if it takes too long to load your web page, people are likely to leave.
This means you shouldn’t overburden your website with excessive content like multiple embedded videos or excessively high-quality images.
When Google begins the process of ranking your website, load time is a huge factor that goes into its decision-making.
The other aspect to keep in mind is the interface. Are all pages easily accessible, and clearly marked?
If we were to use the dental hygienist example website, would it be easy to find where to make an appointment?
Is there a button on the main page for it, is it clearly marked in the navigation tabs, or does it take a lot of searching to finally get there?
Imagine your website is a road map, and you want to give the simplest set of directions to your audience.
This also means you shouldn’t overburden your audience with options. Too many pages are overwhelming, and pages that are very extensive are as well.
There’s a lot of information out there and it’s easy to get bogged down in unreliable or unimpressive content.
The content that reigns supreme is quality content. But what is quality content, or what is content to start?
Let’s say we go back to our dental website, I know, it’s pretty exciting.
Some form of content that would help is a blog that discusses all sorts of proper care to ensure the health of your teeth.
This content would be well-researched and reliable. This means you aren’t duplicating information from other websites, and are producing all original content that is constantly being kept up to date.
When Google is ranking websites they’re able to tell when content is original or not, and will rank accordingly.
However, even from a general audience perspective, you want content that seems more reliable, trustworthy, and thorough.
There are different types of online presence; one has to do with what an audience sees.
Someone types in a keyword or a question and your website pops up. Another type has to do with what they don’t see.
This is where meta tags come in. These are descriptions of your page that help search engines understand what your page is about.
We spoke about keywords before, and this is also a place where keywords come in handy.
Placing keywords in your meta description will help show your website to your target audience.
There are a couple of tricks for meta descriptions:
- Keep it short (Under 150 characters)
- Avoid duplicating
- Make one for each individual page
- Make them simple and concise, you want them to accurately describe your page
- Don’t force keywords, use them when appropriate
Other than helping with search results, the metadata is also there to help properly format your website for a desktop format as well as a mobile format.
Another aspect where meta tags come in handy is the descriptions of photos and videos.
A search engine won’t be able to read any information about an image or video file you have uploaded on your webpage.
Meta tags will help to qualify and specify what those images are and can help a search engine further understand the content of your website.
For instance, on our super cool dentist website, we may have an image that displays the proper way to brush your teeth. Very exciting. Search engines can’t see that image, or decipher what it is.
With a description such as, “Proper steps for brushing your teeth” the search engine will better understand how to categorize and rank this webpage.
If you aren’t acquainted with social media it’s time you started that journey because whether we like it or not it’s the best way to get your brand, your business, or even your fun one-liners out there.
It’s by far the most popular place to market with over 90% of businesses utilizing it to promote.
Something to keep in mind is that there are multiple large social media platforms and all of them should be utilized differently. Let’s take a look at a couple of the big ones:
Twitter may be a space saturated in political talk, but many businesses and brands don’t let that deter them from getting the most out of the platform.
This social media platform focuses mostly on text and threads so the style of communication is important to keep in mind when you are working on Twitter.
Arriving daily to post some tips and tricks that relate to your site may get people reading your threads and interested in diving deeper into your content.
Yes, TikTok, the high-octane video content platform where kids film their ridiculous dance challenges can be a great space to promote your business.
Short video content can be great at driving attention toward your site. Even a fifteen-second clip of you sharing some knowledge in an interesting way can make people notice.
This social media platform has been around for a while and has seen many changes but it’s done a great job of mixing picture and video content.
Although, since the dawn of TikTok and YouTube Shorts, they have followed suit, amplifying their Reels feature.
Instagram is great for posting short video promotions or even slideshows.
Like the other platforms, it’s important to think simply, interestingly and quickly. You want to grab the attention of your audience and make it quick.
These social media platforms are well known for things like UGC, or User Generated Content, where companies hire content creators to promote their products or brand. So these platforms aren’t new to the game.
The important thing to remember is that you don’t have to go viral to be successful on these platforms. They are great for driving traffic whether you get 1000 views or 1 million.
A backlink is any link that sends you to another site or webpage. In some cases, you can link to another page on your own website. These are crucial aspects of SEO.
This kind of linking will send readers to another page on your website, and this is valuable because it keeps people on your website for a longer amount of time.
The more time that is spent on your website the higher the likelihood that Google will rank your website.
When you link to web pages on other sites you are amplifying those sites and giving credibility to them. This in the long term makes you a more credible and reliable website.
However, it’s important to keep in mind that you check that these links are reliable and relevant.
Never link for the sake of linking since Google pays attention to irrelevant links and will rank you based on those findings.
The end goal is to get your web pages linked to other people’s sites. This helps you to build a reputation and ranking.
Now some people will purchase links in order to get their website out there, but this is considered a “black-hat” technique, and it is usually punished by Google.
The best approach is to ensure your content is reliable, relevant, and high quality as we mentioned earlier.
Doing a regular audit will make sure that your backlinks are healthy and are helping you instead of hurting you.
We mentioned UGC earlier and that, in many ways, utilizes a relationship with influencers.
Influencers are folks on social media who have a large following or subscriber base and are looked up to in certain communities.
One way that you can really amplify your site is to connect with an influencer who believes in your work or that you can really create a symbiotic relationship.
A lot of creators online will cultivate these relationships not only for business opportunities, but also to create more of a community. The internet is filled with niches and communities.
The benefit of finding that particular community is that you have a higher chance of finding your target audience in those spaces that share the same interests that your site delivers.
If you find an influencer that shares similar interests they may help with marketing your online presence.
A great way to do this is by reaching out to some folks you feel you would click with and who may share the same interest as you on social media. It’s called “social” media, after all. Don’t be afraid to build some relationships.
These were some tips to help maximize your presence online. Understand that growing online can take a lot of time and work.
SEO is an investment that can take up to 6 months to begin seeing results, but cultivating relationships and building this way can lead to long-term success.