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7 Things You Need to Know About Social Media & SEO

  • Dmytro Sokhach
  • 8 min read
7 Things You Need to Know About Social Media & SEO


They're two of the biggest marketing tools out there, but they're also very different from one another. So what do you need to know about social media and SEO?

In this article, you'll learn about the basic differences between social media and SEO, how each one works on its own, how they work together, and how you can use them to your advantage.

1. Social Media Has Direct Impact on SEO Rankings

If you’re not using social media, you’re losing out on traffic from one of the biggest sources of web traffic.

In fact, according to SearchMetrics, 53% of all organic search results come from social media. That means if your business isn’t using social media for SEO purposes, you’re missing out on a huge chunk of potential customers searching for your products or services online.

While it may seem difficult to get started with social media marketing, it is actually easier than some think. Here are some tips to help you get started:

  1. Create an Instagram account for your business and post photos regularly using relevant hashtags. This helps people find your photos and increases the chances they will follow you back or repost them to their followers;
  2. Create a Twitter account for your business and make sure it includes relevant keywords in the bio section (such as “real estate agent”). Then start tweeting about relevant topics that relate to your industry, such as real estate trends, home decor ideas, and other topics that could interest potential customers who may be looking for information about buying or selling a house in the local area.

There are many brands flourishing on Instagram. Brands that sell physical goods from clothing and cosmetics to collectible sommelier tools are most oftentimes succeeding.

Twitter is especially great for traders who build their profiles and feeds to get and give value. Combined with other tools like a crypto bot and analytics apps, they stay on top of the latest market developments.

2. Posting High-Quality Content is Key

Posting High-Quality Content is Key

Content is king.

It's a phrase that's become overused and cliché, but it still holds true. People will come to your website for one thing: information. If they find what they're looking for, they'll stick around; if not, they'll go somewhere else.

The key to creating high-quality content is knowing your audience and understanding their needs. If you want to create an effective blog post, you need to know what your readers want to read about. The more specific the topic is, the more people will be interested in reading your content.

If you're still trying to figure out how to write compelling content for your blog posts, here are a few tips:

  1. Write for your audience, not for yourself. If you're not writing for your audience, you're doing it wrong. If you write with the sole purpose of helping others, then you'll be doing them a disservice if you don't write to their needs;
  2. Be succinct. You have very little time to grab your readers' attention, so keep your sentences short and to the point. This will help your readers digest what you have to say and make them more likely to read more about your topic;
  3. Use lots of bullet points and numbered lists. Bullets and numbers are easy ways for people to scan through content quickly without losing interest or having their attention diverted elsewhere on the page. They also give your readers a clear idea of what they can expect in that section of the page so they know what they should be looking out for as they read through it.

3. Social Media Positively Affects your SEO Strategy

Your social media strategy should be a natural extension of your SEO strategy. Both are important tools in your marketing toolbox and can help you drive traffic and connect with customers.

Social media is a great way to expand your reach beyond your website. It’s also a great tool for gathering feedback from customers and prospects, which you can use to improve your service or product offerings.

Here are some reasons why you should use social media for your SEO strategy:

  • It's Free And Easy: There are many different ways to use social media for your SEO strategy, but none of them require a lot of time or money. You can set up accounts on Facebook, Twitter, LinkedIn, and Instagram with very little time or effort. And once you have those accounts set up, you must post content on them and wait for the results!
  • Your Customers Are There: When you use social media, you can reach out directly to the people who want to hear from you — your customers. If they're looking for information about your products or services, they'll be able to find it on social networks like Facebook and Twitter. This means they'll be more likely to buy from your business because they trust what they see there more than anywhere else on the web;
  • Generate Leads And Sales Opportunities: Social media can be used as a lead generation tool with the right approach — by identifying and targeting people who are most likely to buy from you based on their interests and preferences, you can generate leads that'll convert into sales opportunities down the road. The best part? You don't need any technical knowledge or skills because all of this can be done through automated processes such as Facebook ads. You can redirect traffic to your website and make sales. But first, conduct a website audit.

4. Use Ads to Grow your Social Media Presence

Social media is a great way to grow your brand, but it takes time and effort. You need to be strategic and consistent to get the most out of your social media marketing efforts.

One way to do this is by using ads on social media. You can use Facebook or LinkedIn ads to target people who are already interested in your brand, so they’re more likely to engage with your content — and turn into customers. By redirecting traffic from these platforms to your site along with the backlink method you can achieve excellent results. Track your success with solutions like Backlink monitor.

If you’re looking for some inspiration on how to use these platforms to market your business, here are five tips:

  • Use targeted ads so that only those who might be interested in your products or services see them;
  • Focus on a specific goal when creating an ad campaign — whether it’s driving traffic to a landing page, increasing engagement or sales conversions;
  • Test different types of ad formats (such as video vs. photo) and optimize accordingly so that you get the best results possible;
  • Promote events like webinars, workshops, or other virtual offerings through social media ads so that people will RSVP ahead of time;
  • Create compelling copy that resonates with your audience.

There are two types of ads on social media: organic and paid. Organic ads appear on a user’s feed based on the content they’ve liked or engaged with in the past; paid ads are sponsored posts that users see when they log into their Facebook or Instagram accounts.

Organic ads can be powerful because they’re less expensive than paid ones and often have higher engagement rates because they don’t feel like ads at all. But if you want consistent results from your organic content, it’s important to understand how these ads work so that you can give your audience exactly what they want.

Paid advertising is also an excellent way for businesses to reach new customers by targeting specific demographics based on location and interests. In addition, multiple ad impressions allow companies to test different messaging before deciding which one performs best.

5. Visual Content Gets More Engagement

Visual content is more engaging, and it makes your website attractive. A few years ago, the average web page had less than one image per page. And those images were often small, pixelated, and low-resolution. Nowadays, more and more websites are using visual content to engage their visitors.

Visual content creates a better visitor experience for people who use your website on mobile devices or with a poor Internet connection. As people browse through your website, they can stop to enjoy a photo or video without having to download it first. Visual content also makes it easier for users to understand what you do and what you offer without reading long paragraphs of text.

Visual content attracts more social media shares and links from other websites than text alone does, according to research by Buzzsumo:

  • Images get 16% more likes on Facebook than links or other posts do;
  • Videos get 23% more shares than links or photos;
  • Infographics get 18% more shares than links.

You should include at least one image in each post you publish on social media platforms like Facebook, Twitter, or LinkedIn since these networks tend to prioritize visual content over text-only posts.

Positive Social Presence can Help Build Links

One of the best ways to encourage people to share your content is to create a positive social presence — that is, one that makes people want to come back again and again. A great example of this is Buzzfeed.

They're constantly posting funny videos, lists, GIFs, and photos on their Facebook page that make people laugh out loud when they see them in their feeds. This means that each time someone sees one of these posts from Buzzfeed, they'll be laughing with their friends about it — which makes them want to share it with other friends who are also likely to find it funny too!

The idea of positive social presence is a hot topic among marketers. If you want to share your content, you should focus on creating one that makes people feel good about themselves and share it with others.

The same principle can be applied to link building.

If you want people to share your content on social media, it's important that they feel good about doing it. That's where positive social presence comes in.

Positive social presence works because it makes people feel good about themselves when they share your content. They're not just sharing links to your site because they want something from you — they're doing it because they want their friends and family members to see what they have to say and think highly of them for sharing it.

This type of link building can help build links in two ways:

  1. People will share your content on social media because they like what it says, which is an effective way to build links back to your site over time as those shares continue circulating through the web;
  2. You'll also get more direct links from people who find out about your content through these shares and link directly to it on their own websites or blogs.

7. Social Media Increases Your Overall Website Traffic

Everyone knows social media is a great way to get your business out there. But did you know that it can also increase your website traffic? The more people follow and engage with you on social media, the more likely they'll return to your website.

It's important to understand how social media affects your website traffic and how you can use it for this purpose. Here are some ways that social media can affect your website traffic:

  • Social media increases awareness of your brand or product. When someone sees something on Facebook or Twitter that catches their attention, they might want to learn more about what they saw and visit your site. This increased awareness will help build trust between you and your customers, which is essential when looking for new clients or customers;
  • Social media provides links back to your site. If someone likes or shares something on Facebook or Twitter, it'll show up in their friends' news feeds and on their own profile page where other users can see it. This creates more exposure for you and gives people another reason to visit your site: they might want to learn more about something they saw on social media.


You can't just go on a social media or SEO campaign and make it work. You need to know the right things about them in order for your strategy or campaign to work. But if you heed the basic advice, then go to Rank Tracker and see how the position of your site is rising.

There are many different things you need to do to run a successful campaign, but if you want to get ahead of the game, you need to know the two most important things: how to use social media and how SEO works.

Dmytro Sokhach

Dmytro Sokhach

Dmytro Sokhach is an entrepreneur and the 6-Figure Flipper Club member. Founded Admix Global (web agency) that builds websites, makes them profitable, and sells them as business

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