Today, YouTube is the most popular video-sharing and broadcasting platform. Also, it is home to some of the best creators and brands.
As a content creator, YouTube offers lots of potential revenue-generating opportunities.
As the second largest search engine on the internet, YouTube is one of the most visited websites. That's why content creators have unlimited opportunities to make money in almost every niche.
Whether you're new to YouTube or you're not sure what your options are, you may want to check out some of these tips.
Here are some tips for boosting your YouTube revenue and earning more from your content:
1. Check Out Different Monetization Programs
Almost every social media platform out there today has monetization programs today.
YouTube was one of the pioneers in introducing monetization programs to support creators financially by allowing them to make money from the content they share on the platform.
YouTube is also one of the only platforms that has a structured monetization program - the YouTube Partner Program (YPP) that gives 55% of ad-revenue from brands to the creators.
In order to be eligible to join the YouTube Partner Program, you must have at least 1000 subscribers, as well as 4000 public watch hours.
If you don't have a minimum subscription, you can still use some of our other monetization options.
2. Promote Products and Share Recommendations
Promoting products and services through your YouTube channel is a great way to earn money from your YouTube channel.
What’s great about this strategy is that creators with different levels of subscribers can all find product promotions, as there are brands at different stages of growth as well.
Up and coming brands are more likely to collaborate with smaller creators, whereas established brands are more likely to collaborate with bigger creators who have higher number of followers and overall engagement.
As your YouTube channel grows, you will start coming across bigger collaborations.
Ideally, it’s always best to start with smaller collaborations and work your way up the ladder. When it comes to promote products, you need to make sure that you cover all the aspects of the product.
Make sure that you do an honest product review and the product you choose to promote is authentic.
Some brands might have additional requirements like the format of the YouTube video (regular video or shorts), duration, points to highlight, and target number of views or conversions.
To make sure your product promotion video results in a good number of purchases and conversions, it is important to share the product to a wide audience.
Always redirect your viewers to the product through in-video direction to the product link.
To promote products from other brands, you need to join an affiliate network like Awin or CJ and apply for brand approval for each brand you wish to promote.
An alternative is to use a platform like Shopper, which partners with thousands of brands, allowing you to start promoting products and services almost immediately.
3. Optimize Videos for Search
YouTube Partner Program and promoting products programs are all great to generate revenue on YouTube.
However, both of these methods will only work if people find your YouTube video in the first place, and that’s not always easy as you are constantly battling with hundreds of other creators.
That’s why optimizing videos for search is of utmost importance on YouTube!
Getting the right title, thumbnail, and proper use of keywords can all help ensure that your video reaches the intended audience.
Remember - YouTube is a search engine (the second largest search engine, and only behind Google) that uses keywords in the search queue to filter results based on their rankings.
Having a basic idea of YouTube SEO can be quite handy when it comes to video optimization.
If you don’t know which keywords to use or are unsure about how SEO works on YouTube, check out the Ranktracker Keyword Finder tool.
Simply enter a keyword, add a location, and click on search to get a list of top keywords.
Copy and paste the keywords and use the keywords on your YouTube video’s title, and description. Ideally, it’s best to just use a focus keyword on the title, and multiple keywords on the description.
4. Sell Merchandise and Services
If you already have a good number of loyal subscribers that follow you on YouTube, you can consider selling your own merchandise or services.
YouTube has recently integrated YouTube Shopping which allows creators to integrate shops on websites like Shopify, Spring, and Spreadshop.
There are also other websites that let you create custom merchandise and share it on YouTube through links during a live stream or as a community post.
If you don’t have any merchandise to sell, consider selling services instead of merchandizes.
These services can range anywhere from simple thumbnail designing, and video optimization, to advanced services like YouTube consultation, coaching, tutorials, or even sell courses.
The best thing about generating YouTube revenue through these methods is that there is no limit or restrictions as to how much money you can create from YouTube this way.
You can set the price, then redirect viewers to the links or products, and motivate them to make the purchase and earn money whenever someone completes a purchase.
5. Find Video Sponsorships
If you are a full-time YouTuber, or a creator that has limited financial support, consider reaching out to interested brands to find video sponsorships.
There are several brands out there that are always on the lookout for creators to onboard.
Most of these brands will have a product or service that they want to endorse through a creator and reach out to a bigger audience. In return, you get a paycheck depending on the views and conversions you manage to generate.
Some brands would instead be ready for barter collaboration where they would reach out to you with a free product that you will need to use and review.
Regardless, these are all major stepping stones in your YouTube influencer career, as any attempt that results in a successful video sponsorship campaign would get the eyes of more brands on you as a creator.
Yes, it can be a challenge to get your first video sponsorship, but that’s the only challenge!
Once you complete the first video sponsorship, you will continuously start getting more and more collaborations and video sponsorship deals on a regular basis.
As your channel grows, you can easily start landing yourself on bigger sponsorship payouts and multiple invitations from different brands.
You can also setup a Shopper page and create a collection to highlight all your sponsored products and this can be a great reference point to share with brands that approach you.
Direct brands to all the products that you have featured and convince them that you are a creator that can create conversions with your YouTube community!
6. Redirect More Viewers With a Blog
To successfully improve and increase your YouTube revenue, it is important that you consistently bring in more and more views to your YouTube videos.
However, there are thousands of creators that make high-quality content on almost every niche on YouTube, and this makes it really challenging to stand out as a niche creator.
How you make the most of search engine optimization (SEO) practices can help you rank higher on the YouTube search engine results page(SERP) and this would ultimately determine how many views your videos get.
The higher you manage to move up the SERP page, the better your chances of increasing your views, and the higher your revenue will be from YouTube Partner Program, and affiliate campaigns.
That’s where blogs can help!
By having a blog where you share updates about your latest video on YouTube, you can easily direct new viewers and potential subscribers to your YouTube videos.
It is important that you keep track of your SERP performance to make sure that your blog is efficiently redirecting more viewers consistently.
Once you have a general understanding of how the blog is helping in improving the views and reach of your YouTube video, you can further optimize your blog to see if that helps further improve your overall reach and engagement.
It is very easy to set up a blog on websites like WordPress, Ghost, and Weebly.
Just make sure that you maintain consistency with blog updates, and regularly add a new blog whenever you have a new video update. You can also push out some of your affiliate links through blogs for more discoverability.
7. Create More YouTube Shorts
YouTube recently announced that they are going to expand the YouTube Partner Program into YouTube Shorts as well - the short vertical format video-sharing service of YouTube.
The service which was introduced as a competitor to popular social networking platforms like TikTok, and Instagram Reels has been significant in improving the overall reach and discoverability of many YouTube channels.
However, as YouTube Shorts was a relatively new feature, it was not considered for the YouTube Partner Program.
So, it did not really matter how many views, and engagement your YouTube Shorts brought in from a monetary perspective.
However, YouTube did compensate for this by introducing the YouTube Shorts Fund - a $100 million fund that will be distributed to creators who make amazing YouTube Shorts.
The best thing about YouTube Shorts Fund is that any creator who is above the age of 13 that makes YouTube Shorts can be eligible for the YouTube Shorts Fund.
For creators that are already part of the YouTube Partner Program, there is even better news - Very soon, YouTube will be including YouTube Shorts in their monetization program, and you will start earning money from YouTube Shorts as well.
YouTube will be taking a 55% cut from the ad revenue for YouTube Shorts, but creators will still get 45% of the Shorts revenue.
To make sure you get the maximum from YouTube Shorts, it is highly recommended that you start preparing today by creating more YouTube Shorts so that when it’s time, you will have enough YouTube Shorts to start earning from day one.
When it comes to YouTube revenue, the focus should be on consistency and discoverability.
Regardless of what method you decide to go with, ultimately, you need to be consistent and regular with your YouTube content and promotion.
This will ensure that more people come across your content and increase the chances of conversions and ad revenue.
It also helps to have access to tools like Rank Tracker and Shopper in your content strategy for YouTube to aid you to get more engagement and revenue.