• Real Estate SEO & Keywords

77+ Most Profitable SEO Keywords for Real Estate Websites

  • Felix Rose-Collins
  • 5 min read
77+ Most Profitable SEO Keywords for Real Estate Websites

Intro

Like every other industry, real estate has its own long list of keywords to target when it comes to search engine optimization.

However, as for any other business, keywords for real estate are also not created equal. There are some lucrative keywords that can translate into significant revenue while others will literally account for zero business.

While each group of real estate keywords is important for different SEO strategies, in this article we’re going to focus only on the best real estate SEO keywords in terms of profitability.

So, let’s dive in and explore the most profitable keywords for real estate websites!

Best Real Estate Keywords for SEO

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Real estate agents have literally thousands of keywords they can optimize their website for. As mentioned above, depending on your real estate SEO strategy, your target keywords will vary.

Here is why...

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There are different phases that every real estate client goes through. The phases involved in a home seller’s journey are different from the phases of a home buyer.

At the same time, it’s important to note that it also matters whether it’s a residential or commercial real estate client because the phases might vary in each situation as well.

For the sake of example, let’s look at the phases of a typical home buyer. Generally, we can break down an average home buyer’s journey into a 5-stage cycle that goes as follows:

  1. Awareness stage
  2. Research stage
  3. Intent stage
  4. Consideration stage
  5. Purchase stage

Each stage will target real estate keywords with a different search intent. In this context, search intent will indicate how far or close a given home buyer is in their sale cycle.

For instance, keywords used during the Awareness stage will have a search intent significantly further from the transaction than keywords used during the Purchase stage.

While it’s certainly important to have your website target real estate keywords that cover as many phases of a home buyer sale cycle as humanly possible, oftentime it’s not doable due to enormous amounts of needed resources.

Therefore, it’s imperative to first concentrate on the keywords with the highest commercial intent that have the potential to generate quick revenue to grow your real estate business.

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If you're looking to efficiently discover a diverse range of real estate keywords in bulk to enhance your SEO strategy, consider leveraging tools like Google Keyword Planner. For a step-by-step guide on how to find real estate keywords in bulk, you can explore this resource.

Nevertheless, below I’ve provided a list of the most profitable keywords for real estate companies that I found through Rank Tracker’s keyword finder. However, you can use any keyword finder tools available on the market today to accomplish this.

#1 Buyer Keywords

Buyer Keywords

Buyer keywords specifically target home shoppers. There are different types of buyer keywords. They vary by location, property type, property style, amenity or many other characteristics.

Location-Based Buyer Keywords**

  • homes for sale in STATE
  • homes for sale in COUNTY
  • homes for sale in CITY
  • homes for sale in NEIGHBORHOOD
  • homes for sale in ZIP CODE

Property Type-Based Buyer Keywords

  • houses for sale in LOCATION
  • condos for sale in LOCATION
  • townhomes for sale in LOCATION
  • mobile homes for sale in LOCATION
  • lofts for sale in LOCATION
  • duplexes for sale in LOCATION
  • triplexes for sale in LOCATION
  • fourplexes for sale in LOCATION
  • commercial property for sale in LOCATION

Property Style-Based Buyer Keywords

  • farm style houses for sale in LOCATION
  • victorian style houses for sale in LOCATION
  • ranch style houses for sale in LOCATION
  • contemporary style houses for sale in LOCATION
  • modern style houses for sale in LOCATION
  • colonial style houses for sale in LOCATION
  • plantation style houses for sale in LOCATION

Amenity-Based Buyer Keywords

  • one story houses for sale in LOCATION
  • two story houses for sale in LOCATION
  • houses with pool for sale in LOCATION
  • two bedroom houses for sale in LOCATION
  • three bedroom houses for sale in LOCATION
  • four bedroom houses for sale in LOCATION
  • houses with two car garage for sale in LOCATION
  • houses with three car garage for sale in LOCATION
  • waterfront houses for sale in LOCATION

There are literally thousands of buyer keywords out there. I physically could not include all of them here. If you want to have all of them, check out my article in which I included the full list of keywords for real estate agents.

#2 Seller Keywords

Seller Keywords

Seller keywords target property owners who are planning to sell. Unlike buyer keywords, there are significantly fewer seller keywords available to target.

Agent-Focused Seller Keywords

Agent-focused seller keywords are real estate keywords used in search engines by property owners that have a preference to sell their property particularly with a licensed agent.

  • find a realtor to sell my house
  • realtors to sell my house
  • realtor to sell my house
  • hire someone to get house ready to sell
  • best realtor to sell my house
  • best realtor to sell your house
  • sell my house with a realtor
  • sell your home with a realtor
  • list your home with a realtor
  • find a realtor to sell my home
  • find a real estate agent to sell my home
  • agent for selling house
  • hiring a realtor to sell your home
  • need a realtor to sell my home
  • looking for a realtor to sell my home
  • realtor to sell my home
  • real estate agent to sell my home
  • best agent to sell my house
  • listing agents near me
  • listing agents
  • real estate listing agents
  • top listing agent
  • top listing agent near me
  • divorce listing agent
  • reo listing agent

Investor-Focused Seller Keywords

Investor-focused seller keywords are real estate keywords used in search engines by property owners that prefer selling home to investor.

  • sell my house fast
  • sell my house for cash
  • sell my home for cash
  • sell my house fast for cash
  • sell house for cash
  • sell your house for cash
  • need to sell my house fast
  • sell house as is
  • need to sell my house asap
  • i need to sell my house fast
  • i want to sell my house as is fast
  • sell your house to local home buyer
  • we buy houses
  • we buy houses for cash
  • we buy homes
  • we buy homes for cash
  • we buy your house for cash
  • we buy homes fast
  • we buy houses companies
  • cash home buyers
  • cash house buyers
  • cash home buyers near me
  • fast cash home buyers
  • investor home buyers
  • companies that buy houses for cash
  • best companies that buy houses for cash
  • companies that buy houses for cash near me
  • companies that buy houses in any condition
  • companies that buy your house for cash

Similarly to the buyer keywords, there are many different types of investor-focused seller keywords that also vary by location, property type, and other characteristics.

If you want to have all of them, check out my article in which I included the full list of keywords for real estate investors.

#3 General Keywords

General Keywords

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Unlike the listed above keywords that target specific types of services and needs, general keywords are more ambiguous.

While the general real estate keywords provided below don’t specifically indicate buying, selling or leasing services and needs, they still possess a high commercial intent like the others above.

  • realtor near me
  • best realtor near me
  • real estate agent near me
  • top real estate agent near me
  • find best real estate agent
  • find the best real estate agent
  • find a real estate agent near me
  • relocation realtor
  • relocation specialist realtor
  • probate realtor
  • probate realtor near me
  • probate real estate agent
  • probate real estate agent near me
  • divorce realtor
  • divorce real estate agent

Final Thoughts

As I mentioned above, keyword selection is crucial for real estate companies, especially during the early stages when the resources are scarce.

Therefore, it is imperative for you to identify the best real estate keywords for search engine optimization purposes to generate you a solid ROI.

Although there are tens of thousands of profitable keywords for real estate business that you can identify by following proven keyword research tips, the list I provided above is a great starting point. Take advantage of it by applying it to your SEO strategy.

Felix Rose-Collins

Felix Rose-Collins

Co-founder

is the Co-founder of Ranktracker, With over 10 years SEO Experience. He's in charge of all content on the SEO Guide & Blog, you will also find him managing the support chat on the Ranktracker App.

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